英語綜合教程-4

前言

　　近些年來，我國高職高專教育的改革和發(fā)展取得了長足的進步，無論是學校數(shù)量，還是在校學生人數(shù)都占到高?？倲?shù)和學生人數(shù)的一半以上。高職高專英語專業(yè)學校的數(shù)量和學生人數(shù)也增長很快。為了滿足新形勢對高職高專英語專業(yè)教育和人才培養(yǎng)的要求，我們編寫了“高職高專英語專業(yè)立體化系列教材”《英語》，該套教材被列為普通高等教育“十一五”國家級規(guī)劃教材?！　”咎捉滩牧D體現(xiàn)我國高職高專英語專業(yè)教學實踐的特點，遵循高職高專教育“實用為主、夠用為度”的總體指導方針，充分反映中國學生學習英語的規(guī)律和要求，并體現(xiàn)我國英語教學研究的新成果、新思想和新理念。教材的設計充分考慮高職高專英語專業(yè)的課程設置、課時、教學要求與高職高專英語專業(yè)人材培養(yǎng)的要求與目標，力圖處理好打好英語語言基礎與培養(yǎng)英語語言應用能力的關系，強調(diào)英語語言基本技能的訓練與培養(yǎng)實際使用英語從事涉外交際活動的語言應用能力并重?！　　队⒄Z綜合教程》為這套立體化系列教材的主干教材之一，包括基礎階段3冊和專業(yè)階段1冊?！　”緯鵀椤队⒄Z綜合教程》第四冊，屬專業(yè)階段教材，供二年級第二學期使用。本書由商業(yè)道德、創(chuàng)新能力與市場拓展、商務談判、人力資源管理等8個單元組成，每單元分為兩部分，即課文A部分和課文B部分。每單元都通過課前閱讀的Pairwork，啟發(fā)引導學生去思考、研習將要學習的內(nèi)容，為開展教學做好鋪墊；通過First Reading，引導學生掌握文章的重點、難點，全面理解中英商務文化的異同。課文A部分包括閱讀理解練習、口語練習、詞匯與結(jié)構(gòu)、翻譯、寫作與聽寫練習等。課文B的First Reading部分旨在引導學生形成課前自主學習、獨立思考的能力，課后有提問、詞匯拓展等基于課文B內(nèi)容的練習。每單元的具體練習數(shù)量可視具體情況由教師在課堂上講解或要求學生課下完成。每單元后的Time for Fun部分選配了一些短小精悍的幽默、名言或詩歌，培養(yǎng)學生學習、體味與欣賞英語和英美文化的能力。我們相信這樣的安排會給教學提供一定的靈活性，便于組織教學。　　本教材配有教師用書，并配有錄音磁帶?！　　队⒄Z綜合教程》總主編為上海交通大學陳永捷教授和周國強教授?！　　队⒄Z綜合教程4》由浙江嘉興職業(yè)技術學院孟建國擔任主編，副主編為魏耀川、李榮慶、李全福和鄧仕倫。王星遠、朱建、柴暢、顧曉棟、林丹燕等參加編寫?！　∩虾＝煌ù髮W陳永捷教授審閱了全稿并提出了寶貴的修改意見，西安外國語大學李本現(xiàn)教授、上海師范大學李照國教授、復旦大學康志峰教授在編寫過程中給予編者很大幫助，編者在此表示衷心感謝。

內(nèi)容概要

　　《英語》系列教材為普通高等教育“十一五”國家級規(guī)劃教材，供高職高專英語專業(yè)使用?！毒C合教程》是這套系列教材的主干教材之一，分為基礎階段和專業(yè)階段，其中基礎階段共有3冊，專業(yè)階段1冊?！队⒄Z綜合教程4》為第四冊，適用于高職高專英語專業(yè)第四學期教學使用。《英語綜合教程4》共8個單元，每單元分為兩部分（課文A部分和課文B部分）。課文A部分包括課文、閱讀理解練習、口語實踐、詞匯和結(jié)構(gòu)、翻譯、寫作及聽寫練習。課文B部分包括課文、閱讀理解、詞匯練習等。每單元還配有趣味閱讀，供學生欣賞。本教材配有教師用書及磁帶。

書籍目錄

Unit 1 Business EthicsText A Ethics in the WorkplaceText B Developing an Ethical CultureTime For FunUnit 2 Innovation and MarketText A Compete Through InnovationText B Market ResearchTime For FunUnit 3 Business NegotiationText A Negotiation： Solving ProblemsText B Negotiation TacticsTime For FunUnit 4 Human Resources ManagementText A Human Resources ManagementText B HR Is a CallingTime For FunUnit 5 Managing ActivitiesText A Managing People or Managing ActivitiesText B The Functions of ManagementTime For FunUnit 6 The Trust FactorText A Cultivating the Trust Factor in BusinessText B When Does One Good DeedDeserve Another?Time For FunUnit 7 Behavioral DifferentiationText A Differentiating Yourself Through BehaviorText B Creating Differentiated Goods andServices Customers WantTime For FunUnit 8 Project ManagementText A Project ManagementText B The Project Management TriangleTime For FunVocabularyPhrases

章節(jié)摘錄

　　Now its in each partys best interests to negotiate a win-win-win-win solution．The four winners are your customer and his or her cornpany，and you and your company．With two willing parties there is always away．in spite of initial barriers and disagreements．Details can be worked out when both parties are motivated to do SO．If not，details can easily undermine a possible solution．Its not a good deal．f one of the four wins is missing or compromised．The idea is to reach mutually beneficial agreements that resolve inconveniences or dissatisfaction and solidify long-term relationships．　　Trust plays a major role in successful negotiation．Although there is no guarantee that trust will lead to collaboration，mistrust will inhibit collaboration．When people trust one another，they are more likely to communicate openly and honestly．In contrast，if people do not trust you they are more likely to withdraw and be less cooperative．Acting in a trusting manner throughout the relationship serves as an invitation to others to be trustworthy．especially if your trusting manner is consistent．Each negotiator must believe that both parties choose to behave in a cooperative manner．Trust is not a one-time，singular event．It is established over time by demonstrating professionalism，honesty，integrity， consistency，and cooperation and by following through on promises and commitments．Cooperative behavior is a signal of honesty，openness，　　and a shared commitment to aioint solution．Take advantage of the trustengineered throughout the first seven steps of the model．Remember， people iudge US by our actions，not by our intentions．　　Approaches to negotiation tend to reflect personal expenences，biases，and perceptions of the individuals involved．They are often reflect- ed in one of two ways：flight or fight．People who take the flight approach are uncomfortable with conflict and try to avoid possible rejection，frustration，and anger associated with negotiation．

編輯推薦

　　高職高專英語專業(yè)適用的“十一五”國家級規(guī)劃教材《英語》立體化系列教材在編寫上嚴格根據(jù)高職高專英語專業(yè)的教學實踐，在教材的設計上充分考慮高職高專英語專業(yè)的課程設置、課時、教學要求與高職高專英語專業(yè)人才培養(yǎng)的要求與目標；強調(diào)打好語言基礎和培養(yǎng)語言應用能力并重；強調(diào)語言基本技能的訓練和培養(yǎng)實際從事涉外交際活動的語言應用能力并重?！毒C合教程》共分4冊，每冊供一學期使用。

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