職通商務英語教師參考書
出版時間：2010-9 出版社：高等教育出版社 作者：賀雪娟 主編，鄧曼英，李恩慧 分冊主編 頁數：218 字數：376000
內容概要
《職通商務英語教師參考書2》將商務專業(yè)知識和跨文化商務交際能力與英語語言運用技能結合在一起，以學生為中心，以商務為環(huán)境，以商貿崗位任務為路徑，以商務交際為目的，由淺入深，循序漸進，通過對學生聽、說、讀、寫、譯等基本技能的全面訓練，培養(yǎng)學生通曉商務技能，掌握英語知識以及在未來崗位中完成商務任務和商務交際的能力。
書籍目錄
Unit1 International Business Suggested Teaching Schedule Background Information Lecturing Hints Resource DataUnit 2 Business Expansion Suggested Teaching Schedule Background Information Lecturing Hints Resource DataUnit 3 Business Plan Suggested Teaching Schedule Background Information Lecturing Hints Resource DataUnit 4 Business Relationships Suggested Teaching Schedule Background Information Lecturing Hints Resource DataUnit 5 Marketing Suggested Teaching Schedule Background Information Lecturing Hints Resource DataUnit 6 Advertising Suggested Teaching Schedule Background Information Lecturing Hints Resource DataUnit 7 Import and Export Suggested Teaching Schedule Background Information Lecturing Hints Resource DataUnit 8 Investment Suggested Teaching Schedule Background Information Lecturing Hints Resource DataUnit 9 Exhibitions and Trade Fairs Suggested Teaching Schedule Background Information Lecturing Hints Resource DataUnit 10 Customer Relationship Management Suggested Teaching Schedule Background Information Lecturing Hints Resource DataAnswer key for Reviews
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