體驗商務英語教師用書3
出版時間：2012-6 出版社：高等教育出版社 作者：《體驗商務英語》改編組 編 頁數(shù)：247
內(nèi)容概要
《體驗商務英語 教師用書3 （第2版）》延續(xù)了第一版活潑、高效的體驗式商務英語學習模式。在此基礎上對聽力和閱讀材料進行了全面更新，緊扣時代脈搏，多維度拓展商務英語語言及交際能力，著力打造精品。本系列教材由《綜合教程》（1~5）、《教師用書》（1~5）、《同步練習》（1~5）和《視聽說教程》（1~5）組成，各冊均配有多媒體教學資源。
書籍目錄
Notes on unitsUnit 1 BrandsAt a glanceBusiness briefLesson notes Unit 2 TravelAt a glanceBusiness briefLesson notesUnit 3 0rganisationAt a glanceBusiness briefLesson notesUnit 4 ChangeAt a glanceBusiness briefLesson notesUnit 5 MoneyAt a glanceBusiness briefLesson notesUnit 6 AdvertisingAt a glanceBusiness briefLesson notesUnit 7 CulturesAt a glanceBusiness briefLesson notesRevisionUnit AUnit 8 EmploymentAt a glanceBusiness briefLesson notesUnit g TradeAt a glanceBusiness briefLesson notesUnit 10 QualityAt a glanceBusiness briefLesson notesUnit 11 EthicsAt a glanceBusiness briefLesson notesUnit 12 LeadershipAt a glanceBusiness briefLesson notesUnit 13 InnovationAt a glanceBusiness briefLesson notesUnit 14 CompetitionAt a glanceBusiness briefLesson notesRevisionUnit BText bankTeacher's notesUnit 1 BrandsBusiness-to-business brandingBrands and passionUnit 2 TravelHotel hotspotsThe importance of eye-to-eye contactUnit 3 0rganisationMorale in service organisationsOrganisational learningUnit 4 ChangeImplementing changeA changing economyUnit 5 MoneyCompany results: carsCompany results: pay TVUnit 6 AdvertisingAdvertising to Latino consumersShould advertising to children be banned?Unit 7 CulturesCultures and outsourcingUS and European business culturesUnit 8 EmploymentAsking for a raiseSpending the company's moneyUnit 9 TradeTrade and textilesQuestioning globalisationUnit 10 QualityPrinciples of qualityQuality studiesUnit 11 EthicsIndustrial espionageBribery and corruptionUnit 12 LeadershipTeaching leadership 1Teaching leadership 2Unit 13 InnovationEncouraging innovationRewarding innovationUnit 14 CompetitionPrice competitionCompetitive forcesText bank answer keyTeacher's notesResource bankUnit 1 BrandsTaking part in meetingsUnit 2 TravelMaking arrangements on the telephoneUnit 3 0rganisationSocialising: introductions and networkingUnit 4 ChangeTaking part in meetings 2Unit 5 MoneyDealing with figuresUnit 6 AdvertisingStarting presentationsUnit 7 CulturesSocial EnglishUnit 8 EmploymentManaging meetingsUnit g TradeNegotiatingUnit 10 QualityTelephone complaintsUnit 11 EthicsProblem-solvingUnit 12 LeadershipDecision-makingUnit 13 InnovationPresentingUnit 14 CompetitionNegotiatingAppendixTranslation referenceBusiness briefReadingAudio scripts
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