行業(yè)英語快速閱讀教程

內容概要

　　《行業(yè)英語快速閱讀教程》特色：　　1.體現了“三服務”的高職英語教學定位　　《行業(yè)英語快速閱讀教程》注重閱讀技能與行業(yè)信息知識的全面有效滲透。全書各單元始終圍繞行業(yè)知識來訓練閱讀能力，并從閱讀角度來了解和熟悉行業(yè)知識。高職學生的就業(yè)方向是一線崗位的技工，其崗位英語能力需求是獲取與行業(yè)相關的英語類信息，而常用方式就是閱讀。該教材把高職英語教學和高職院校人才培養(yǎng)目標有機地結合在一起，體現了現代高職英語教學定位，即“為學生服務，為專業(yè)服務，為就業(yè)服務”。　　2.選材新穎、具有時代氣息　　《行業(yè)英語快速閱讀教程》基于高職院校的一般專業(yè)設置大類，有6個專業(yè)模塊和1個公共模塊組成。公共模塊，適合各專業(yè)的學生選學；機械行業(yè)、IT行業(yè)、機電行業(yè)、藝術行業(yè)、高分子行業(yè)、文科類等模塊適合相關專業(yè)的學生選讀。每一模塊單元的題材涉及該大類中的重點或普及行業(yè)，盡量考慮到覆蓋面廣的行業(yè)如數控、機電，同時也關注了新興行業(yè)，如新能源，LED等，力爭做到選材的時效性和歷時性?！　?.教學設計循序漸進　　《行業(yè)英語快速閱讀教程》從行業(yè)視角出發(fā)，由簡單介紹行業(yè)，到熟悉行業(yè)術語，進而深入學習行業(yè)信息，層層遞進；從英語閱讀視角來看，由回顧閱讀技巧，到泛讀實戰(zhàn)，再到快速閱讀訓練。一方面，所有的任務設置圍繞閱讀技能的提高；另一方面，所有的選材均與行業(yè)相關，閱讀與行業(yè)信息相互滲透，相得益彰，有助于學生在閱讀的同時了解行業(yè)，在獲取信息的同時鍛煉閱讀技能。

書籍目錄

Unit 1 AccountingUnit 2 International TradeUnit 3 MarketingUnit 4 International SettlementUnit 5 SecretaryUnit 6 LogisticsUnit 7 Hotel ManagementUnit 8 TourismUnit 9 Numerical ControlUnit 10 Mold and DieUnit 11 Computer-aided Design/Manufacturing（CAD/CAM）Unit 12 Machinery Installation and MaintenanceUnit 13 New EnergyUnit 14 MechatronicsUnit 15 AutomationUnit 16 Household AppliancesUnit 17 Light Emitting Diode(LED）Unit 18 The Internet and the IT IndustryUnit 19 E-commerceUnit 20 Hardware and SoftwareUnit 21 Information TechnologyUnit 22 AdvertisingUnit 23 Digital MediaUnit 24 AnimationUnit 25 Product DesignUnit 26 Interior DecorationUnit 27 Polymer MaterialsUnit 28 Chemical Production TechnologyUnit 29 Polymer ProcessingUnit 30 Quality ControlKeys and Translations

章節(jié)摘錄

　　Transport provides flexibility and exists not only as a link between the differentelements of the supply-chain（raw materials to processing plant,distribution of finishedgoods to wholesales and retailers,return of unsold or faulty goods）but very often withinelements.Most manufacturing requires work in progress to move between different processes,separated sometimes by a few hundred meters （a conveyor belt or pipeline is transport）,sometimes by thousands of miles （clothing,electronic goods,cars）,so considerable amountof transport exists within the manufacturing function as well.Inl order to be effective,movements organizations must operate to a set of basicprinciples：centralized control,regulation,flexibility and maximum utilization.Operating tothese principles will ensure that the best use is made of expensive resources.This will savetime and money,make the operation more profitable,and help minimize any potentiallyharmful effects on the environment.Because of its fundamental importance and visible cost,transportation has traditionallyreceived considerable managerial attention.Almost all enterprises,big or small,havemanagers responsible for transport.In the process of operation,there are two problems which transport supply providers always have to face.Transport service cannot be stored-non-storability； And it cannot be divided—indivisibility.Non-storability A particular problem with transport is that it cannot be stored；it is"instantlyperishable"or non-storable.If a bus,train or aircraft is to provide for a trip but alI the tickets are not sold,then theoperator has only two choices.Cancel the trip,which is bad for the company's image.Let the vehicle depart with empty seats（excess capacity）,which means loss incomefrom unsold seats.These two basic characteristics apply equally to the supply of freight services.Theoperator of a container vessel cannot cancel its passage simply because it does not have afull cargo load.It must sail with empty or non—earning space（excess capacity）.Or else itmay lose the goodwill and future business of the shippers who have booked space.

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