商務(wù)英語(yǔ)讀寫(xiě)教程4

內(nèi)容概要

伴隨著經(jīng)濟(jì)全球化和我國(guó)經(jīng)濟(jì)國(guó)際化的進(jìn)程，國(guó)內(nèi)外大中型企業(yè)、跨國(guó)公司等對(duì)既懂商務(wù)又會(huì)英語(yǔ)的復(fù)合型人才的需求與日俱增，這也促進(jìn)了我國(guó)高等教育商務(wù)英語(yǔ)專(zhuān)業(yè)的快速發(fā)展。目前，全國(guó)有700多所高等院校開(kāi)設(shè)了外貿(mào)英語(yǔ)、商務(wù)英語(yǔ)等課程，工商管理、金融等商科專(zhuān)業(yè)也都開(kāi)設(shè)了以商務(wù)為核心內(nèi)容的英語(yǔ)課程，部分院校甚至設(shè)立了商務(wù)英語(yǔ)專(zhuān)業(yè)。近幾年來(lái)，全國(guó)性的商務(wù)英語(yǔ)教學(xué)、學(xué)術(shù)研討會(huì)頻頻召開(kāi)。我國(guó)國(guó)際商務(wù)的快速發(fā)展、人才市場(chǎng)對(duì)商務(wù)英語(yǔ)人才的強(qiáng)勁需求以及外語(yǔ)就業(yè)市場(chǎng)人才多元化推動(dòng)了英語(yǔ)專(zhuān)業(yè)的教學(xué)改革和教材建設(shè)，各院校都迫切需要一套能體現(xiàn)商務(wù)特色與人才培養(yǎng)規(guī)格相適應(yīng)的新教材，以改變英語(yǔ)教材與人才培養(yǎng)和需求不相適應(yīng)的狀況。    商務(wù)英語(yǔ)屬于專(zhuān)門(mén)用途英語(yǔ)，國(guó)外大學(xué)多將其歸為ESP(English for specialPurposes)。目前，我們國(guó)內(nèi)這樣系統(tǒng)的專(zhuān)業(yè)教材并不是很多。王正元教授領(lǐng)銜總主編、由全國(guó)20余所大學(xué)40余名英語(yǔ)教授、副教授、講師歷時(shí)兩年多編寫(xiě)的這套“新時(shí)代大學(xué)商務(wù)英語(yǔ)系列教材”是我國(guó)高等教育商務(wù)英語(yǔ)教材建設(shè)的一個(gè)新成果。    這套教材共14本，包括讀寫(xiě)、視聽(tīng)說(shuō)、寫(xiě)作、口譯，涵蓋了商務(wù)英語(yǔ)的基本主體課程。編者基于“商務(wù)知識(shí)+英語(yǔ)能力=核心競(jìng)爭(zhēng)力”的編寫(xiě)理念，力求在企業(yè)戰(zhàn)略、市場(chǎng)營(yíng)銷(xiāo)、人力資源、企業(yè)文化、經(jīng)營(yíng)運(yùn)作等商務(wù)語(yǔ)境中培養(yǎng)學(xué)生的英語(yǔ)交際能力。商務(wù)知識(shí)與英語(yǔ)能力相結(jié)合、商務(wù)語(yǔ)境與語(yǔ)言活動(dòng)相結(jié)合、能力培養(yǎng)與就業(yè)需求相結(jié)合的編寫(xiě)思路使這套教材商務(wù)內(nèi)容豐富，英語(yǔ)操練有的放矢，凸顯了人才培養(yǎng)規(guī)格，給這套教材帶來(lái)了亮點(diǎn)。

書(shū)籍目錄

序前言Unit 1 The World Trade Organization　》Objectives　》Listening　》Reading　》Vocabulary Drills　》Grammar Focus　》Speaking Skills　》Translation Drills　》Writing Drills  Unit 2 Doha Trade Talks　》Objectives　》Listening　》Reading　》Vocabulary Drills　》Grammar Focus　》Speal6ng Skills　》Translation Drills　》Writing DrillsUnit 3 Why“Fair”Trade Is a Bad Deal for Poorest Farmers　》Objectives　》Listening　》Reading　》Vocabulary Drills　》Grammar Focus　》Speaking Skills　》Translation Drills　》Writing DrillsUnit 4 Internation Trade Negotiation　》Objectives　》Listening　》Reading　》Vocabulary Drills　》Grammar Focus　》Speaking Skills　》Translation Drills　》Writing DrillsUnit 5 Dumping&Anti-dumping  》Objectives　》Listening　》Reading　》Vocabulary Drills　》Grammar Focus　》Speaking Skills　》Translation Drills　》Writing DrillsUnit 6 Debate on Auti-dumping  》Objectives　》Listening　》Reading　》Vocabulary Drills　》Grammar Focus　》Speaking Skills　》Translation Drills　》Writing DrillsUnit 7 Import and Export  》Objectives　》Listening　》Reading　》Vocabulary Drills　》Grammar Focus　》Speaking Skills　》Translation Drills　》Writing DrillsUnit 8 Business NegotiationUnit 9 Internation Trade and Logistics:A Million-Job Economic StrategyUnit 10 Implications of China and the WTO for the Logistics IndustryUnit 11 UPS:Logistical Management of Distribution NetworksUnit 12 Why FedEx Is Gaining Ground?Unit 13 UPS&FedEx Compete to DeliverUnit 14 The eBay School of BusinessUnit 15 Filling Pantries Without a MiddlemanUnit 16 The Economy:Why so Gloomy?Appendix 1 Transcripts for ListeningAppendix 2 Answer Keys for ListeningAppendix 3 Answer Keys for ListeningAppendix 4 Answer Keys Grammar FocuaAppendix 5 Reference Version for Translation DrillsAppendix 6 Reference Version for Writing Assignment Appendix 7 VocabularyAppendix 8 Notes

章節(jié)摘錄

　　The bilateral nature of VERs contributes to a series of subsequent effects. Since a VER can raise the price of the product in the importing country, thereis an incentive created to circumvent the restriction.In the case of theJapanese auto VERs, the circumvention took a variety of forms. Since thequantity of auto trade between Japan and the US was limited but the value oftrade was not, Japanese automakers began upgrading the quality of theirexports to raise their profitability. By the late 1980s, new higher-quality autolines such as Acura, Infiniti, and Lexus made their debut. Alternatively, （ Japanese autos assembled in the US were not counted as part of the exportrestriction-only complete autos exported from Japan were restricted. ） Thus,after the VERs were implemented, Honda, Mazda, Toyota, Mitsubishi, andNissan all opened assembly plants in the US. A quicker circumvention was accomplished by shipping knockdown sets （unassembled autos） to Taiwan and South Korea, where they were assembled and exported to the US market.　　Textile VERs　　Another interesting effect of VERs occurred in the textile industry beginning in the 1950s. In the mid 50s, US cotton textile producers faced increases in Japanese exports of cotton textiles which negatively affected theirprofitability. The US government subsequently negotiated a VER on cotton textiles with Japan. Afterwards, textiles began to flood the US market from other sources like Taiwan and South Korea. The US governrnent responded by. negotiating VERs on cotton textiles with those countries. By the early 1960s, other textile producers in the US, who were producing clothing using the new synthetic fibers like polyester, began to experience the same problem with Japanese exports that cotton producers faced a few years earlier. So VERs were negotiated on exports of synthetic fibers from Japan to the US. During this period European textile producers were facing the same pressures as US producers and the EEC negotiated similar VERs on exports from many southeast Asian nations into the EEC.

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