商務(wù)英語(yǔ)視聽(tīng)說(shuō)教程3

前言

　　伴隨經(jīng)濟(jì)全球化和我國(guó)經(jīng)濟(jì)國(guó)際化的進(jìn)程，國(guó)內(nèi)外大中型企業(yè)、跨國(guó)公司等對(duì)既懂商務(wù)又會(huì)英語(yǔ)的復(fù)合型人才的需求與日俱增，這也促進(jìn)了我國(guó)高等教育商務(wù)英語(yǔ)專業(yè)的快速發(fā)展。目前，全國(guó)有700多所高等院校開(kāi)設(shè)了外貿(mào)英語(yǔ)、商務(wù)英語(yǔ)等課程，工商管理、金融等商科專業(yè)也都開(kāi)設(shè)了以商務(wù)為核心內(nèi)容的英語(yǔ)課程，部分院校甚至設(shè)立了商務(wù)英語(yǔ)專業(yè)。近幾年來(lái)，全國(guó)性的商務(wù)英語(yǔ)教學(xué)、學(xué)術(shù)研討會(huì)頻頻召開(kāi)。我國(guó)國(guó)際商務(wù)快速發(fā)展及人才市場(chǎng)對(duì)商務(wù)英語(yǔ)人才的強(qiáng)勁需求、外語(yǔ)就業(yè)市場(chǎng)人才多元化推動(dòng)了英語(yǔ)專業(yè)教學(xué)改革和教材的建設(shè)，各院校都迫切需要一套能體現(xiàn)商務(wù)特色與人才培養(yǎng)規(guī)格相適應(yīng)的新教材，以改變英語(yǔ)教材與人才培養(yǎng)和需求不相適應(yīng)的狀況?！　∩虅?wù)英語(yǔ)屬于專門用途英語(yǔ)，國(guó)外大學(xué)多將其歸為ESP(EnglishforSpecialParposes)。目前，我們國(guó)內(nèi)這樣系統(tǒng)的專業(yè)教材并不很多。王正元教授領(lǐng)銜總主編、由全國(guó)20余所大學(xué)40余名英語(yǔ)教授、副教授、講師歷時(shí)兩年多編寫(xiě)的這套“新時(shí)代大學(xué)商務(wù)英語(yǔ)系列教材”的出版是我國(guó)高等教育商務(wù)英語(yǔ)教材建設(shè)的一個(gè)新成果?！　∵@套教材共14本，包括讀寫(xiě)、視聽(tīng)說(shuō)、寫(xiě)作、口譯，涵蓋了商務(wù)英語(yǔ)的基本主體課程，編著者基于“商務(wù)知識(shí)+英語(yǔ)能力=核心競(jìng)爭(zhēng)力”的編寫(xiě)理念，力求在企業(yè)戰(zhàn)略、市場(chǎng)營(yíng)銷、人力資源、企業(yè)文化、經(jīng)營(yíng)運(yùn)作等商務(wù)語(yǔ)境中培養(yǎng)學(xué)生的英語(yǔ)交際能力。商務(wù)知識(shí)與英語(yǔ)能力相結(jié)合、商務(wù)語(yǔ)境與語(yǔ)言活動(dòng)相結(jié)合、能力培養(yǎng)與就業(yè)需求相結(jié)合的編寫(xiě)思路使這套教材商務(wù)內(nèi)容豐富，英語(yǔ)操練有的放矢，凸顯了人才培養(yǎng)規(guī)格，給這套教材帶來(lái)了亮點(diǎn)?！　∵@套教材在內(nèi)容安排上注重了語(yǔ)言的體驗(yàn)觀、語(yǔ)用觀，體現(xiàn)了商務(wù)英語(yǔ)的科學(xué)性、系統(tǒng)性、實(shí)用性及任務(wù)型教學(xué)法。這是一套適合高等院校商務(wù)英語(yǔ)專業(yè)和商科英語(yǔ)課程使用的教材?！　⊥瑐鹘y(tǒng)的英語(yǔ)語(yǔ)言文學(xué)比較起來(lái)，商務(wù)英語(yǔ)是我們這個(gè)時(shí)代經(jīng)濟(jì)發(fā)展催生的新事物，它必將在市場(chǎng)經(jīng)濟(jì)的強(qiáng)勁需求中茁壯成長(zhǎng)。為更好地培養(yǎng)復(fù)合型人才，英語(yǔ)教材的建設(shè)任務(wù)是繁重的。這套教材需要在使用中逐步完善提高，以滿足我國(guó)對(duì)外經(jīng)濟(jì)貿(mào)易、國(guó)際商務(wù)活動(dòng)對(duì)英語(yǔ)人才的需要?！　?duì)外經(jīng)濟(jì)貿(mào)易大學(xué)副校長(zhǎng)博士生導(dǎo)師徐子健

內(nèi)容概要

　　《商務(wù)英語(yǔ)視聽(tīng)說(shuō)教程3（附贈(zèng)MP3光盤1張）》是新時(shí)代大學(xué)商務(wù)英語(yǔ)系列教材中的一冊(cè)，這套教材共14本，包括讀寫(xiě)、視聽(tīng)說(shuō)、寫(xiě)作、口譯，涵蓋了商務(wù)英語(yǔ)的基本主體課程，編著者基于“商務(wù)知識(shí)+英語(yǔ)能力=核心競(jìng)爭(zhēng)力”的編寫(xiě)理念，力求在企業(yè)戰(zhàn)略、市場(chǎng)營(yíng)銷、人力資源、企業(yè)文化、經(jīng)營(yíng)運(yùn)作等商務(wù)語(yǔ)境中培養(yǎng)學(xué)生的英語(yǔ)交際能力。商務(wù)知識(shí)與英語(yǔ)能力相結(jié)合、商務(wù)語(yǔ)境與語(yǔ)言活動(dòng)相結(jié)合、能力培養(yǎng)與就業(yè)需求相結(jié)合的編寫(xiě)思路使這套教材商務(wù)內(nèi)容豐富，英語(yǔ)操練有的放矢，凸顯了人才培養(yǎng)規(guī)格，給這套教材帶來(lái)了亮點(diǎn)。

書(shū)籍目錄

序前言Unit 1 Career CompetitionUnit 2 Environmental RevolutionUnit 3 HealthUnit 4 ConfidenceUnit 5 World TradeUnit 6 Star PowerUnit 7 ComplaintUnit 8 Information KingdomUnit 9 Oil EnergyUnit 10 Hand in HandUnit 11 Hot BuyUnit 12 DeliveryAppendixⅠ Words and ExpressionsAppendixⅡAnswersAppendixⅢTapescripts后記

章節(jié)摘錄

　　Unit 5　World Trade　　PartⅠ Pre-listening and Speaking Tasks　　Task 1：Explore Trade Opportunities　　Business representatives from Afghanistan met with their American counterparts in Washington D.C.recentlyto discuss trade opportunities，develop new contacts and share ideas.　　“Our aim is to encourage Afghan and US businesses to invest in Afghanistan，”said Afghanistan’s Ministerof Commerce，Mohammed Amin Farhang.　　“We are here to explain the Afghan government’s economic policies，specifically commerce，development，and private sector investment.We hope to change the thoughts of some people who became careful aboutAfghanistan after what recently has happened in Afghanistan.”　　The matchmaking conference is the opening event of the second annual Afghan business promotion“roadshow”across the US and Canada.Attendees will travel to Iowa。in the farm belt，to talk about cooperativeagricultural agreement.They will go to Los Angeles to discuss telecommunication and information-technologypartnerships.And they will travel to New York to look at financial services and insurance sectors.　　Azarakhsh Hafizi is Chairman of the Afghanistan International Chamber of Commerce.“Our goal inattending this conference is the economic development of Afghanistan，getting international capital forAfghanistan.Because no other country has achieved economic development without international investment.’’　　The conference and road show ale indicators of a growing interest in Afghanistan as a place to do business.The Ford Motor Company has been looking for partners to help distribute its automobiles there，and Boeing hasalso entered into a partnership with Afghanistan’s national airline.　　Earlier this year President Karzai himself was on hand for the opening of a new$25 million Coca-Colabottling plant outside Kabul.It is the first large factory to open in Afghanistan since the Taliban was driven frompower in 2001.The deal-supporteA by the Afghan government-will provide 350 well-paying jobs.　　“We want to establish a long term policy plan for the development of the private sector in Afghanistan.’’　　Many here believe that trade promotion is the key to Afghanistan’s long-term stability and future growth.They are working hard to build on that potential，one handshake at a time.　　PartⅡ In-listening and Speaking Tasks　　Task 1：Trade Enviroment-IMF Report　　The call for new IMF power stems from frustration that nothing has happened to correct the growing tradeand financial imbalances that distort global economic activity.The heart_of the imbalance is America’s hugetrade deficit and China’s corresponding surplus.　　Peter Kenen，an economics professor at Princeton University，is a leading authority on global finance.“Forprecisely the reason that people believe such a large imbalance could lead to a crisis，it could at some pointtrigger a crisis.You could have a flight from the dollar.”　　To maintain confidence in the doliar and head off what it fears could be an eventual uncontrolled decline.　　……

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