商務英語視聽說教程3

前言

　　伴隨經濟全球化和我國經濟國際化的進程，國內外大中型企業(yè)、跨國公司等對既懂商務又會英語的復合型人才的需求與日俱增，這也促進了我國高等教育商務英語專業(yè)的快速發(fā)展。目前，全國有700多所高等院校開設了外貿英語、商務英語等課程，工商管理、金融等商科專業(yè)也都開設了以商務為核心內容的英語課程，部分院校甚至設立了商務英語專業(yè)。近幾年來，全國性的商務英語教學、學術研討會頻頻召開。我國國際商務快速發(fā)展及人才市場對商務英語人才的強勁需求、外語就業(yè)市場人才多元化推動了英語專業(yè)教學改革和教材的建設，各院校都迫切需要一套能體現(xiàn)商務特色與人才培養(yǎng)規(guī)格相適應的新教材，以改變英語教材與人才培養(yǎng)和需求不相適應的狀況。　　商務英語屬于專門用途英語，國外大學多將其歸為ESP(EnglishforSpecialParposes)。目前，我們國內這樣系統(tǒng)的專業(yè)教材并不很多。王正元教授領銜總主編、由全國20余所大學40余名英語教授、副教授、講師歷時兩年多編寫的這套“新時代大學商務英語系列教材”的出版是我國高等教育商務英語教材建設的一個新成果?！　∵@套教材共14本，包括讀寫、視聽說、寫作、口譯，涵蓋了商務英語的基本主體課程，編著者基于“商務知識+英語能力=核心競爭力”的編寫理念，力求在企業(yè)戰(zhàn)略、市場營銷、人力資源、企業(yè)文化、經營運作等商務語境中培養(yǎng)學生的英語交際能力。商務知識與英語能力相結合、商務語境與語言活動相結合、能力培養(yǎng)與就業(yè)需求相結合的編寫思路使這套教材商務內容豐富，英語操練有的放矢，凸顯了人才培養(yǎng)規(guī)格，給這套教材帶來了亮點?！　∵@套教材在內容安排上注重了語言的體驗觀、語用觀，體現(xiàn)了商務英語的科學性、系統(tǒng)性、實用性及任務型教學法。這是一套適合高等院校商務英語專業(yè)和商科英語課程使用的教材。　　同傳統(tǒng)的英語語言文學比較起來，商務英語是我們這個時代經濟發(fā)展催生的新事物，它必將在市場經濟的強勁需求中茁壯成長。為更好地培養(yǎng)復合型人才，英語教材的建設任務是繁重的。這套教材需要在使用中逐步完善提高，以滿足我國對外經濟貿易、國際商務活動對英語人才的需要?！　ν饨洕Q易大學副校長博士生導師徐子健

內容概要

　　《商務英語視聽說教程3（附贈MP3光盤1張）》是新時代大學商務英語系列教材中的一冊，這套教材共14本，包括讀寫、視聽說、寫作、口譯，涵蓋了商務英語的基本主體課程，編著者基于“商務知識+英語能力=核心競爭力”的編寫理念，力求在企業(yè)戰(zhàn)略、市場營銷、人力資源、企業(yè)文化、經營運作等商務語境中培養(yǎng)學生的英語交際能力。商務知識與英語能力相結合、商務語境與語言活動相結合、能力培養(yǎng)與就業(yè)需求相結合的編寫思路使這套教材商務內容豐富，英語操練有的放矢，凸顯了人才培養(yǎng)規(guī)格，給這套教材帶來了亮點。

書籍目錄

序前言Unit 1 Career CompetitionUnit 2 Environmental RevolutionUnit 3 HealthUnit 4 ConfidenceUnit 5 World TradeUnit 6 Star PowerUnit 7 ComplaintUnit 8 Information KingdomUnit 9 Oil EnergyUnit 10 Hand in HandUnit 11 Hot BuyUnit 12 DeliveryAppendixⅠ Words and ExpressionsAppendixⅡAnswersAppendixⅢTapescripts后記

章節(jié)摘錄

　　Unit 5　World Trade　　PartⅠ Pre-listening and Speaking Tasks　　Task 1：Explore Trade Opportunities　　Business representatives from Afghanistan met with their American counterparts in Washington D.C.recentlyto discuss trade opportunities，develop new contacts and share ideas.　　“Our aim is to encourage Afghan and US businesses to invest in Afghanistan，”said Afghanistan’s Ministerof Commerce，Mohammed Amin Farhang.　　“We are here to explain the Afghan government’s economic policies，specifically commerce，development，and private sector investment.We hope to change the thoughts of some people who became careful aboutAfghanistan after what recently has happened in Afghanistan.”　　The matchmaking conference is the opening event of the second annual Afghan business promotion“roadshow”across the US and Canada.Attendees will travel to Iowa。in the farm belt，to talk about cooperativeagricultural agreement.They will go to Los Angeles to discuss telecommunication and information-technologypartnerships.And they will travel to New York to look at financial services and insurance sectors.　　Azarakhsh Hafizi is Chairman of the Afghanistan International Chamber of Commerce.“Our goal inattending this conference is the economic development of Afghanistan，getting international capital forAfghanistan.Because no other country has achieved economic development without international investment.’’　　The conference and road show ale indicators of a growing interest in Afghanistan as a place to do business.The Ford Motor Company has been looking for partners to help distribute its automobiles there，and Boeing hasalso entered into a partnership with Afghanistan’s national airline.　　Earlier this year President Karzai himself was on hand for the opening of a new$25 million Coca-Colabottling plant outside Kabul.It is the first large factory to open in Afghanistan since the Taliban was driven frompower in 2001.The deal-supporteA by the Afghan government-will provide 350 well-paying jobs.　　“We want to establish a long term policy plan for the development of the private sector in Afghanistan.’’　　Many here believe that trade promotion is the key to Afghanistan’s long-term stability and future growth.They are working hard to build on that potential，one handshake at a time.　　PartⅡ In-listening and Speaking Tasks　　Task 1：Trade Enviroment-IMF Report　　The call for new IMF power stems from frustration that nothing has happened to correct the growing tradeand financial imbalances that distort global economic activity.The heart_of the imbalance is America’s hugetrade deficit and China’s corresponding surplus.　　Peter Kenen，an economics professor at Princeton University，is a leading authority on global finance.“Forprecisely the reason that people believe such a large imbalance could lead to a crisis，it could at some pointtrigger a crisis.You could have a flight from the dollar.”　　To maintain confidence in the doliar and head off what it fears could be an eventual uncontrolled decline.　　……

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