劍橋商務(wù)英語輔導(dǎo)教程

內(nèi)容概要

　　《劍橋商務(wù)英語輔導(dǎo)教程·BEC2》主要特點(diǎn)如下：　　1.內(nèi)容實(shí)用，較之初級用書，《劍橋商務(wù)英語輔導(dǎo)教程·BEC2》這一特點(diǎn)更為突出，雖然沿用上《劍橋商務(wù)英語輔導(dǎo)教程·BEC2》中的部分結(jié)構(gòu)版塊（商務(wù)閱讀，實(shí)用句型、商務(wù)對話、小組討論、商務(wù)演講），但內(nèi)容上更為注重學(xué)習(xí)者實(shí)際語言能力和操作能力的訓(xùn)練，增添了商務(wù)禮儀和進(jìn)出口業(yè)務(wù)詞匯及實(shí)用信件兩大版塊，后者按實(shí)際進(jìn)出口業(yè)務(wù)流程，向讀者逐一展出了國際貿(mào)易的具體操作步驟。應(yīng)試技巧部分則詳細(xì)介紹了劍橋商務(wù)英語（BEC2）的考試情況，同時還提供樣卷并作了具體的分析。　　2.編排新穎，《劍橋商務(wù)英語輔導(dǎo)教程·BEC2》編排承續(xù)上冊邏輯縝密、形式新穎特點(diǎn)，前半部分主要討論了商務(wù)溝通、職業(yè)介紹、工作環(huán)境等內(nèi)容，起到介紹與導(dǎo)讀的作用，而后半部分逐步涉及一些較為專業(yè)的商務(wù)主題?！　?.操作性強(qiáng)，各單元前后聯(lián)系緊密，易于實(shí)際操作。通過配以詞匯注釋的商務(wù)閱讀、經(jīng)典句型的學(xué)習(xí)，然后是商務(wù)對話，小組討論與商務(wù)演進(jìn)的進(jìn)一步操練以及商務(wù)寫作部分的詳盡討論和相關(guān)練習(xí)，能讓學(xué)習(xí)者在實(shí)踐中做到熟能生巧、學(xué)以致用；教師可利用書中提供的新穎模式，充分調(diào)動學(xué)生的主動性、活躍課堂氣氛，充實(shí)教學(xué)內(nèi)容，從而切實(shí)提高教學(xué)水平和教學(xué)效果。

書籍目錄

　　Unit 1　Face-to-Face Interaction　　Unit 2　Jobs and Careers　　Unit 3　The Place of Work　　Unit 4　Interviews　　Unit 5　　Organizational Behavior　　Unit 6　Marketing Research　　Unit 7　Products　　Unit 8　Quality and Price　　Unit 9　Advertising　　Unit 10　Sales Promotions　　Unit 11　Negotiations　　Unit 12　Corporate Culture　　Unit 13　Banking　　Unit 14　Internationsl Trade　　Unit 15　Electronic Business　　劍橋商務(wù)英語（BEC2）應(yīng)試技巧概述　　劍橋商務(wù)英語（BEC2）閱讀應(yīng)試技巧　　劍橋商務(wù)英語（BEC2）寫作應(yīng)試技巧　　劍橋商務(wù)英語（BEC2）聽力應(yīng)試技巧　　劍橋商務(wù)英語（BEC2）口語應(yīng)試技巧　　劍橋商務(wù)英語（BEC2）應(yīng)試技巧綜合訓(xùn)練答案　　單元補(bǔ)充部分（Unit1-Unit 15）寫作練習(xí)參考答案

章節(jié)摘錄

　　A： I think so. What have you got then?　　B: There are simultaneous translation facilities in the auditorium and there's　　a video projector in the conference room.　　A: What about microphones and slide projectors?　　B: All the rooms have them.A： Good.　　B: What time would you like to start?　　A： Nine, I think, then we can fit two sessions in before lunch. What shall　　we do for lunch?　　B,：There's a bar for drinks and I think we'd have a buffet lunch.　　A: Don't they have a sit-down meal?　　B: Yes. Would you prefer a sit-down meal, then?　　A: I suppose so.　　B： OK, I'll arrange it.　　A： And I'll find out how many people are going to each presentation.　　B: And what other equipment the speakers need.　　A: OK.　　5　Group -Discussions (小組討論 )　　1) What are the proper manners in making and receiving phone calls?　Hints:　identifying yourself immediately　using polite expressions　answering with a smile　answering the phone promptly　using the callerts name　remembering the "verbal" handshake　　2) HOW can you do a great presentation?　Hintsa good beginning (the purpose of your speech)　　· proper sentences　　· body language (facial expressions, etc. )　　· visual aids　　· vocal quality　　· a proper ending (summarizing the main points)　　3) Do you make small talk in office? What are the common topics?　　4) Do you belong to a certain office clique in your company? What are the　advantages and disadvantages of office cliques?　　5) What's your viewpoint on job-hopping? Do you agree with the practice　of employees' frequent job-hopping?　　6) Do you mix your work and social life? What is special within your　　culture?　　6 Business Speeches(商務(wù)演講)　　6. 1　Topics for SpeechAsk students to make a five-minute speech on one of the following　　topics. Before making the speech, they should take one or two minutes to　　write an outline of their speech.· What should you pay attention to in your first day at work?　　How can you win promotions?· What is your advice on interpersonal relationships in the place of work?　　6. 2　A Sample Speech　　Tips for First-day WorkersImagine that a friend is going to start a new job, and turns to you for　　some suggestions for his or her first-day's work. What suggestions would　　you give? Here are some tips：　"First, proper personal appearance is very important. That is to say,　　you should dress suitably to give a good impression to your superiors and　　colleagues.　However, dressing is rather culturally hound, for different　　companies have different styles. You should find　　out the style beforehand, and adapt yourself to　　it. For example, if you work for an American　　company, you may wear casual clothes, as it is　　very common for an American manager to wear　　jeans while chairing a meeting.　In contrast,　　someone working for a British company may be required to wear a suit in　　the workplace, as British bosses generally prefer a more formal and　　conservative style. As they say, when in Rome, do as the Romans do.　　　Second, remembering new faces and names also matters a lot in a work　　situation. If you greet your new colleagues by name oft the second day, they　　will be pleased and feel that you respect them. Therefore, they will be　　ready to offer a hand if you need help, or even offer help without being　　asked. On the other hand, if one of your new colleagues greets you by name　　and you have forgotten his or her name, you won't know what to do and　　you will feel embarrassed. Probably, you will find it difficult to cultivate a　　relationship with this colleague in the future.　　　There are also some other first-day points workers should bear in　　mind.　For example,　you should arrive ten minutes early or at least　　punctually. It is never good for someone to be late for work. If you smoke,　　you should ask for your colleagues' permission first before smoking, or you　　could simply go to the smoking area. And one last thing, which deserves　　attention, is that you should listen more than you talk during your first day　　at work. If you talk a lot about your family, or some other things to your　　new colleagues, they may become bored and begin to dislike you.　　……

媒體關(guān)注與評論

　　前言　　商務(wù)英語培訓(xùn)是近幾年來興起的英語培訓(xùn)項(xiàng)目．它反映了我國經(jīng)濟(jì)發(fā)展對國際型商務(wù)人才的迫切需要。經(jīng)編者調(diào)查，目前僅在上海，有關(guān)商務(wù)英語的課程就有；劍橋商務(wù)英語（BEC）系列培訓(xùn)、上海市等級商務(wù)英語考試培訓(xùn)、外貿(mào)英語函電以及進(jìn)出口實(shí)務(wù)英語課程等。但是，作為新興的英語學(xué)習(xí)熱潮，師資培訓(xùn)、配套教材、輔導(dǎo)書等方面都尚未滿足日益激增的市場需求。由此引起了教師教學(xué)吃力，難以兼顧精通英語語言與熟諳商務(wù)知識的雙重任務(wù)，學(xué)生考試通過率低，實(shí)際運(yùn)用能力差等問題。盡管市場上商務(wù)英語書籍漫天飛，但真正做到同時關(guān)注商務(wù)英語教學(xué)與商務(wù)英語學(xué)習(xí)過程的卻無數(shù)不多。為此，本系列書籍的編寫正填補(bǔ)丁這一空缺．　　本系列叢書按BEC等級分為兩冊，它們浸潰著編者多年的教學(xué)經(jīng)驗(yàn)與研究心得，可以說是理論與實(shí)際聯(lián)系的成果。本書為BEC2級，是在BEC1級基礎(chǔ)上的進(jìn)一步提升，更具有可讀性與實(shí)效性?！　≈饕攸c(diǎn)如下：　　1．內(nèi)容實(shí)用　　較之初級用書，本書這一特點(diǎn)更為突出．雖然沿用上本書中的部分結(jié)構(gòu)版塊（商務(wù)閱讀，實(shí)用句型、商務(wù)對話、小組討論、商務(wù)演講），但內(nèi)容上更為注重學(xué)習(xí)者實(shí)際語言能力和操作能力的訓(xùn)煉，增添了商務(wù)禮儀和進(jìn)出口業(yè)務(wù)詞匯及實(shí)用信件兩大版塊，后者按實(shí)際進(jìn)出口業(yè)務(wù)流程，向讀者逐一展示了國際貿(mào)易的具體操作步驟。應(yīng)試技巧部分則詳細(xì)介紹了劍橋商務(wù)英語（BEC2）的考試情況，同時還提供樣卷并作了具體的分析?！　?．編排新穎　　本書編排承續(xù)上冊邏輯縝密、形式新穎特點(diǎn)，前半部分主要討論了商務(wù)溝通、職業(yè)介紹、工作環(huán)境等內(nèi)容，起到介紹與導(dǎo)讀的作用，而后半部分逐步涉及一些較為專業(yè)的商務(wù)主題，如：營銷調(diào)研、產(chǎn)品、價格、銀行等．同時，各單元結(jié)構(gòu)版塊安排更為靈活，從理論知識到實(shí)際操練，再通過實(shí)踐鞏固理論知識。此外，精美的插圖與文字內(nèi)容相映成趣，輕松詼諧?！　?．操作性強(qiáng)　　各單元前后聯(lián)系緊密，易于實(shí)際操作。通過配以詞匯注釋的商務(wù)閱讀、經(jīng)典句型的學(xué)習(xí)，然后是商務(wù)對話、小組討論與商務(wù)演講的進(jìn)一步操練以及商務(wù)寫作部分的詳盡論述和相關(guān)練習(xí)，能讓學(xué)習(xí)者在實(shí)踐中做到熱能生巧、學(xué)以致用；教師可利用書中提供的新穎模式，充分調(diào)動學(xué)生的主動性，活躍課堂氣氛，充實(shí)教學(xué)內(nèi)容，從而切實(shí)提高教學(xué)水平和教學(xué)效果。　　本書共分十五個單元，每單元圍繞一個商務(wù)主題展開敘述，結(jié)構(gòu)安排合理，內(nèi)容選擇嚴(yán)謹(jǐn)，凸顯了學(xué)術(shù)性、實(shí)用性的特點(diǎn)。精選閱讀一改往昔多數(shù)英語閱讀材料的枯燥乏味，在介紹知識的同時，注重了趣味性。讀者在輕松閑適的氛圍中，借助詞匯表內(nèi)的注釋能更好地認(rèn)識與理解文章主題。教師可安排學(xué)生課前預(yù)習(xí)，思考文章前面的問題，以便課堂上學(xué)生積極參與討論；口語練習(xí)由經(jīng)典句型、商務(wù)對話、小組討論、商務(wù)演講組成，各部分環(huán)環(huán)人扣，逐步推進(jìn)．學(xué)習(xí)者可以通過給定材料開展一些自說練習(xí)，或在教師的指導(dǎo)下積極參與課堂討論，在“實(shí)際”情景中提高自己的口語水平；商務(wù)禮儀主要闡述了中外商務(wù)禮儀差異，以及國際商務(wù)交往中應(yīng)注意的問題，學(xué)習(xí)者可借此身體力行，活學(xué)活用；業(yè)務(wù)信函與寫作指導(dǎo)提供了一系列實(shí)用信件與相關(guān)詞匯，內(nèi)容涉及各種進(jìn)出口業(yè)務(wù)流程的經(jīng)典信件及多種商務(wù)信函的寫作，除了詳盡的商務(wù)寫作技巧及經(jīng)典范例，還配有練習(xí)使學(xué)習(xí)者進(jìn)一步鞏固學(xué)到的知識；應(yīng)試技巧主要針對劍橋商務(wù)英語（BEC2）考試，根據(jù)劍橋商務(wù)英語考試大綱，書中分別介紹了閱讀、寫作、聽力、口語的應(yīng)試技巧及其它注意事項(xiàng)，并配有最新全真題和模擬練習(xí)題?！　≡诒緯帉懙倪^程中，外國專家David、Richard、Stephen提供了許多寶貴的意見，編者的好友陸驊，花費(fèi)了許多時間為本書編排格式、挑選插圖，在此，對他們表示衷心的感謝．由于編者水平有限，書中不盡如人意之處，敬請廣大讀者、專家、同行不吝指正?！　　安环e跬步，無以至千里?！比魏沃R的獲得皆非朝夕之功，它是一個不斷積累、不斷實(shí)踐的過程。本書只是讀者學(xué)習(xí)途中的指路人，抑或說是其前進(jìn)階梯。讀者能從中獲得切實(shí)的收益和幫助，則是我們最大的快慰！

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