劍橋商務(wù)英語(yǔ)證書(shū)高級(jí)考試指導(dǎo)

前言

　　自我國(guó)改革開(kāi)放以來(lái)，我國(guó)的國(guó)際商務(wù)活動(dòng)越來(lái)越頻繁，國(guó)際商務(wù)英語(yǔ)因而一直倍受人們重視。一個(gè)國(guó)家要打開(kāi)國(guó)門(mén)對(duì)外開(kāi)放，除其他方面外，必須要有大量的懂國(guó)際商務(wù)英語(yǔ)的人才，因?yàn)閷?duì)外開(kāi)放，與國(guó)際接軌，通常是在經(jīng)濟(jì)、貿(mào)易等國(guó)際商務(wù)領(lǐng)域與他國(guó)在互惠互利的基礎(chǔ)上進(jìn)行合作與交易。我國(guó)加入世界貿(mào)易組織后的幾年來(lái)，學(xué)習(xí)商務(wù)英語(yǔ)的人數(shù)迅猛增加。國(guó)際商務(wù)英語(yǔ)領(lǐng)域有非常好的市場(chǎng)前景。翁鳳翔教授主編的著作正滿足了這種市場(chǎng)需求?！　∥跳P翔先生是我院國(guó)際商務(wù)/英語(yǔ)副教授，是英國(guó)英格蘭中央大學(xué)商學(xué)院客座教授。翁鳳翔教授多年來(lái)一直從事國(guó)際商務(wù)及國(guó)際商務(wù)英語(yǔ)教學(xué)與研究，有在商務(wù)公司工作的經(jīng)歷，現(xiàn)在還被一些公司聘為國(guó)際商務(wù)顧問(wèn)，有豐富的商務(wù)英語(yǔ)教學(xué)經(jīng)驗(yàn)和國(guó)際商務(wù)實(shí)踐經(jīng)驗(yàn)，是我院國(guó)際商務(wù)/國(guó)際商務(wù)英語(yǔ)的教研骨干。他發(fā)表了不少具有較高學(xué)術(shù)價(jià)值的學(xué)術(shù)論文，此外，還出版了許多國(guó)際商務(wù)/商務(wù)英語(yǔ)方面的著作，這些論文與著作具有鮮明特色并非常實(shí)用，倍受讀者青睞?！　∥跳P翔先生在英國(guó)英格蘭中央大學(xué)商學(xué)院做訪問(wèn)教授并訪問(wèn)了劍橋大學(xué)考試委員會(huì)，與英國(guó)專(zhuān)家共同研究國(guó)際商務(wù)英語(yǔ)測(cè)試與教學(xué)，積累了更新、更豐富的經(jīng)驗(yàn)。他是國(guó)際商務(wù)英語(yǔ)注冊(cè)考官，在國(guó)際商務(wù)英語(yǔ)考試教學(xué)方面深受學(xué)生歡迎，在校內(nèi)外有一定的影響?！　?guó)際商務(wù)英語(yǔ)首先是英語(yǔ)語(yǔ)言，然后是國(guó)際商務(wù)知識(shí)，要教好國(guó)際商務(wù)英語(yǔ)，教師必須有很好的英語(yǔ)語(yǔ)言功底和嫻熟的國(guó)際商務(wù)業(yè)務(wù)知識(shí)，翁鳳翔教授較好地結(jié)合了這兩個(gè)方面。這種良好的結(jié)合使他的教學(xué)和科研成果獨(dú)具特色。今在翁鳳翔先生主編的《劍橋商務(wù)英語(yǔ)證書(shū)高級(jí)考試指導(dǎo)》一書(shū)出版之際，我向廣大讀者特別推薦此書(shū)，相信該書(shū)能讓讀者收益匪淺。

內(nèi)容概要

本書(shū)講授了參加劍橋商務(wù)英語(yǔ)證書(shū)高級(jí)（3級(jí)）考試的應(yīng)試技巧，介紹了2002年以來(lái)的最新考試題型，指出了答題關(guān)鍵，尤其是口試的應(yīng)試技巧和注意事項(xiàng)。書(shū)還給出6套模擬試題。由于本書(shū)主編是商務(wù)英語(yǔ)注冊(cè)考官并訪問(wèn)過(guò)劍橋大學(xué)考試委員會(huì)，所以，書(shū)中提供的信息很新，題目非常接近全真題。本書(shū)配有答案和音帶。

作者簡(jiǎn)介

翁鳳翔，碩士，英國(guó)英格蘭中央大學(xué)商學(xué)院客座教授，上海海事大學(xué)副教授，國(guó)際商務(wù)英語(yǔ)翻譯碩士生導(dǎo)師。國(guó)際商務(wù)英語(yǔ)注冊(cè)考官。在英國(guó)做訪問(wèn)教授期間，訪問(wèn)英國(guó)劍橋大學(xué)考試委員會(huì)，與英國(guó)測(cè)試專(zhuān)家共同研究國(guó)際商務(wù)英語(yǔ)測(cè)試課題，在BEC考試教學(xué)方面尤有經(jīng)驗(yàn)?，F(xiàn)主要從事國(guó)際商

書(shū)籍目錄

第一部分 應(yīng)試指導(dǎo)  1 考生須知  2 BEC高級(jí)考試題型與考試指導(dǎo)第二部分 模擬試卷  PAPER 1  PAPER 2  PAPER 3  PAPER 4  PAPER 5  PAPER 6第三部分 附錄  1 試卷參考答案  2 試卷聽(tīng)音文字材料

章節(jié)摘錄

　　Small businesses or individuals working alone invented the personal computer， the transistorradio， the photocopying machine， the jet engine， and the instant photograph.　Theiringenuity also gave us the pocket calculator， power steering， the automatic transmission， airconditioning， and even the ballpoint pen. Clearly， we are all better off for the presence ofmillions of small businesses.　Their resourcefulness and ingenuity have spawned newindustries and contributed a great many innovative ideas and technological breakthroughs.Small businesses create more new jobs than do larger businesses. One study suggested thatsmall businesses may create as many as 66 percent of all new jobs in the United States eachyear. In another study， the U.S. Department of Commerce found that small， young， high-technology businesses created new jobs at a much faster rate than did larger， olderbusinesses. Such small businesses require employees with a high degree of scientific orengineering knowledge and thus generate additional demand for them.New-Business FormationAnother indicator of the importance of small business is the record number of businessesformed each year since 1960. New incorporations hit the 600，000 mark for the first time in1983. This figure is more than four times the total in 1960. Of course， some of the newcorporations are mature businesses that were born as sole proprietorships or partnerships andhave only recently incorporated. Nevertheless， many more small businesses are created eachyear than larger ones.A final reason for small businesses to have such an enormous impact is their contributions tobig business. General Motors， for example， buys from over 25，000 suppliers， most of whomare small businesses.Small businesses can deliver specialized products more efficiently than can larger businesses.Indeed， big businesses buy more of their inputs from small businesses than from other bigbusinesses. Small businesses also play a key role in distributing and selling tl~e products oflarger businesses to consumers.Of all the new businesses that appear each year， many succeed but many also fail. Here wediscuss common reasons for small-businesses success. Many ingredients contribute to small-business success， but some of the most common ones are hard work， drive， and dedicationon the part of the entrepreneur market demand for the product or service being offered~managerial competence， and luck.A key ingredient in the success of any small business is hard work， drive， and dedication onthe part of the entrepreneur. An individual must have a strong desire to work independentlyof others and be willing to work for long hours if she or he is to succeed. In genera[，successful entrepreneurs tend to be reasonable risk-takers， self-confident， hardworking， goalsetters and innovators.

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