外貿(mào)出口英語(yǔ)（英漢對(duì)照本）

內(nèi)容概要

內(nèi) 容 簡(jiǎn) 介
本書系英國(guó)BBC為具有一定英語(yǔ)基礎(chǔ)的外貿(mào)出口業(yè)務(wù)人員編寫的廣播電視英
語(yǔ)教學(xué)系列教材。內(nèi)容是以一家生產(chǎn)摩托車的家族公司拓展出口業(yè)務(wù)為線索展開(kāi)的
生產(chǎn)經(jīng)營(yíng)方方面面的十個(gè)故事：①交易；②出口；③市場(chǎng)營(yíng)銷和促銷；④作價(jià)和銷售；
⑤代理行；⑥工作條件⑦國(guó)際貿(mào)易和外匯；⑧公司機(jī)構(gòu)；⑨交易條件和限制；（（10））
支付方式。為適合我國(guó)讀者學(xué)習(xí)參考，現(xiàn)將課文、練習(xí)及情景對(duì)話譯成中文，并補(bǔ)充若
干外貿(mào)出口業(yè)務(wù)基礎(chǔ)知識(shí)。

書籍目錄

Introduction
About this book
EPISODE 1
Programmed unit: TRADING
Glossary
Listening comprehension: HOMECOMING
Exercises;
1. Look/sound/feel/taste/smell
2. Question tags
3. Present perfect tense + ye/already
4. Train timetable
A memo
5. Question formation
6. Writing a memo
EPISODE 2
Programmed unit EXPORTING
Glossary
Listening comprehension: THINKING ABOUT EXPORTING
Exercises:
1. Used to + infinitive
2. Offers and requests on the telephone
3. Verbs of liking + verb + ing
4. Insurance vocabulary
5. Telephone messages
6. Telephone dialogue
EPISODE 3
Programmed unit: MARKETING AND PROMOTION
Glossary
Listening comprehension: IN THE BOARDROOM
Exercises:
1. Reported speech
2. Must/have to
3. Formal and informal suggestions
4. Meeting vocabulary
Agenda and minutes of a meeting
5. The passive
6, Reported speech
7. Impersonal reported speech
8. Writing an agenda and minutes
EPISODE4
Programmed unifc PRICING AND SALES
Glossary
Listening comprehension: OFF TO A TRADE FAIR
1. Compound adjectives
2. Emphasis
3. Airport amnouncements
4. Telegrams and telexes
5. Telex abbreviations
6. Telex punctuation
7. Re-writing telegrams
EPISODE 5
Programmed unit: AGENTS
Glossary
Listening comprehension: DEALING WITH AN AGENT
Exercises:
1. Prepositions
2. Used to + verb + ing
3. Export price terms
4. Polite phrases
Layout of a business letter
5. Comprehension questions
6. Letters of enquiry
7. Reply to a letter of enquiry
EPISODE6
Programmed unit; WORKING CONDITIONS
Glossary
Listening comprehension: PROBLEMS OF EXPANSION
Exercises:
1. Reported speech
2. Present perfect tehse + for/since
3. Future perfect tense
Job advertisements
4. Vocabulary of job advertisements
5. Letter of enquiry
Curriculum Vitae
6. Comprehension questions
7. Letter of application
8. WritingaCV
EPISODE 7
Programmed unit: INTERNATIONAL TRADE AND EXCHANGE
Glossary
Listening comprehension: SUCCESS AND PROBLEMS
Exercises:
1. Relative clauses
2. Suggestions
3. Ordering a meal
4. Balance of payments
A commercial invoice
5. Comprehension questions
6. Letter of complaint
7. Writing a letter of complaint
8. Telex of apology
EPISODE 8
Programmed unit COMPANY FORMATION
Glossary
Listening comprehension: REORGANIZATION
Exercises:
1. Suggestions
2. Want to + infinitive
3. The future
4. Capital structure
5. Capital gearing
6. A balance sheet
7. Balance sheet vocabulary
EPISODE 9
Programmed unit: TRADE RESTRICTIONS
Glossary
Listening comprehension: MYSTERY BACKERS NAMED
Exercises:
1. Neither + inversion
2. Wish
3. Question formation
4. Problem solving
A report
5. Report vocabulary
Advertising brochures
6. Table of comparatives
7. Comparisons
8. Report writing
EPISODE 10
Programmed unit METHODS OF PAYMENT
Glossary
Listening comprehension: SEARCH FOR NEW MARKETS
Exercises:
1. Prepositions
2. Replying to suggestions
3. Documentation
4. The passive
News reports
5. Comprehension questions
6. Headlines
ANSWERS
Episode 1: Story tapescript
Answers to exercises
Episode 2: Story tapescript
Answers to exercises
Episode 3: Story tapescript
Answers to exercises
Episode 4: Story tapescript
Answers to exercises
Episode 5: Story tapescript
Answers to exercises
Episode 6: Story tapescript
Answers to exercises
Episode 7: Story tapescript
Answers to exercises
Episode 8: Story tapescript
Answers to exercises
Episode 9: Story tapescript
Answers to exercises
Episode 10: Story tapescript
Answers to exercises

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