商務(wù)英語

內(nèi)容概要

　　《商務(wù)英語（第2版）》包括基礎(chǔ)商務(wù)會(huì)話和外貿(mào)實(shí)務(wù)會(huì)話兩章，圍繞展開商業(yè)活動(dòng)的各個(gè)階段，精心選取典型、常用的口語句子編成情景對話，英漢對照，供英語初、中級水平的讀者學(xué)習(xí)、使用。

書籍目錄

第一章 基礎(chǔ)商務(wù)會(huì)話　Basic Business Conversation?Unit 1 Establishing Trade Relation?建立貿(mào)易關(guān)系??Unit 2 Talking about Company?公司介紹??Ⅰ? Company History and Organization?公司歷史及組織規(guī)模??Ⅱ? On Working Range， Market and ?Distribution System?公司經(jīng)營范圍，市場及銷售體制??Unit 3 Visiting Factories 參觀工廠??Ⅰ. Welcome to Our Factory?歡迎來到我們工廠??Ⅱ. About the Departments?關(guān)于各部門??Ⅲ. After Visiting 參觀后??Unit 4 Talking about Products 產(chǎn)品推薦??Ⅰ. About Quality and Usage? 關(guān)于質(zhì)量和使用方法??Ⅱ. About Circulation and Profits?流通及利潤??Ⅲ. Offering Reference Material on Product ?and Samples?提供產(chǎn)品參考資料及樣品??Unit 5 Market Research 市場調(diào)研??Ⅰ. Inquiring the Market Situation?詢問市場狀況??Ⅱ. Survey 調(diào)研??Unit 6 Advertisement 廣告??Ⅰ. Advertising Media 廣告媒介??Ⅱ. Cost 費(fèi)用??Ⅲ. Content of Advertisement?廣告內(nèi)容??Ⅳ. Result 效果??Unit 7 Sales Promotion 促銷??Ⅰ. New Product 新產(chǎn)品??Ⅱ. Offering Choice 提供選擇??Ⅲ. Developing the Market　Enlarging　the Scale?開拓市場，擴(kuò)大規(guī)模??Unit 8 Going to the Fair 展銷會(huì)??Ⅰ. Preparation 準(zhǔn)備??Ⅱ. During the Fair 展示會(huì)期間???第二章 外貿(mào)實(shí)務(wù)會(huì)話?Practical Trading Conversation ?

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