商務(wù)英語案例閱讀教程

內(nèi)容概要

本書共40篇文章，所選文章短小精悍，語言通俗規(guī)范，內(nèi)容包括國際商務(wù)領(lǐng)域一些經(jīng)典的案例。每篇文章后加有注釋，對文章來源及出現(xiàn)的生詞和難句或長句進(jìn)行注釋或翻譯。課后練習(xí)設(shè)計分為兩大項：?。喿x理解練習(xí)；ⅱ．詞匯與術(shù)語練習(xí)。每項練習(xí)都有練習(xí)指導(dǎo)，其練習(xí)形式多樣化，讀者可根據(jù)要求進(jìn)行訓(xùn)練。各個單元不分先后，可根據(jù)興趣和需要靈活選用。本書可幫助商務(wù)英語學(xué)習(xí)者提高閱讀欣賞水平和理解能力，擴(kuò)大商務(wù)知識面和詞匯量。    本書可供商務(wù)英語、國際貿(mào)易、經(jīng)濟(jì)管理、金融、法律、財稅等專業(yè)的學(xué)生作為復(fù)合型專業(yè)英語閱讀教材使用，亦可供具有一定英語基礎(chǔ)的商務(wù)工作者學(xué)習(xí)使用。

書籍目錄

unit 1 wal-mart rules unit 2 haler--china's manufacturing beachhead unit 3 what should captain collins do? unit 4 a harsh lesson unit 5 auto industry facing challenges unit 6 rising to the top unit 7 machine tool imports to reach record unit 8 nokia's battle to stay world's number one unit 9 founder refuting overseas acquisition rumors unit 10 cathay strengthens biz presence in mainland unit 11 china's it outsourcing sector rolling along unit 12 were barbie'e holiday dreams dashed? unit 13 phoenix made "china most valuable brands 2004" unit 14 gome advantage unit 15 energized outcome unit 16 shangri-la finds its way unit 17 hunan tv brings television shopping crazy unit 18 it's a knockout unit 19 hyundai upbeat unit 20 shanda--meet the next disney unit 21 zippo lights the way for selling us-made products in china unit 22 best worlds of both unit 23 making it in china--court powerful partners unit 24 try to get rich quick; but prepare to put in the time unit 25 utstarcom made a fortune in china unit 26 battle for the face of china (i) unit 27 battle for the face of china (ii) unit 28 what google should do with its $10 billion war chest unit 29 taking charge unit 30 fit for a queen unit 31 intel's new plan--inside everything unit 32 gm shares tumble unit 33 our philosophy (i) unit 34 our philosophy (ii) unit 35 saving face unit 36 warmer welcomes, fatter profits unit 37 how i work unit 38 big news at dow jones unit 39 lenovo--a worldwide leader in technology unit 40 mcgraw takes the pioneer spirit online

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