出版時(shí)間:2010-8 出版社:上海外語教育出版社 作者:葉興國 主編,謝文怡 等編 頁數(shù):206
內(nèi)容概要
近年來對外經(jīng)濟(jì)貿(mào)易大學(xué)、廣東外語外貿(mào)大學(xué)和上海對外貿(mào)易學(xué)院等院校先后獲國家教育部批準(zhǔn),試辦商務(wù)英語本科專業(yè)。這標(biāo)志著我國的大學(xué)教育朝滿足經(jīng)濟(jì)社會發(fā)展的需求又邁進(jìn)了一步,也標(biāo)志著我國的商務(wù)英語教學(xué)躍上了新的層次。 改革開放以來,特別是加人世界貿(mào)易組織后,我國的國際商務(wù)環(huán)境發(fā)生了巨大的變化。以國際貿(mào)易為例,貿(mào)易事業(yè)的運(yùn)行對象、政策領(lǐng)域、體制環(huán)境、管理方式和運(yùn)行平臺等方面已經(jīng)發(fā)生了重大變化:貿(mào)易的運(yùn)行對象已經(jīng)從傳統(tǒng)的貨物貿(mào)易向包括貨物貿(mào)易、服務(wù)貿(mào)易和知識貿(mào)易在內(nèi)的“大貿(mào)易”拓展;貿(mào)易政策涉及的范圍已經(jīng)從過去單純的貿(mào)易政策領(lǐng)域向與貿(mào)易有關(guān)的領(lǐng)域延伸;貿(mào)易的體制環(huán)境已經(jīng)從封閉的國內(nèi)貿(mào)易體制環(huán)境向開放的全球多邊貿(mào)易體制環(huán)境轉(zhuǎn)型;國家對貿(mào)易的管理方式已經(jīng)從傳統(tǒng)的內(nèi)外貿(mào)分割管理向內(nèi)外貿(mào)一體化管理的方向轉(zhuǎn)變;貿(mào)易運(yùn)行平臺已經(jīng)從傳統(tǒng)的貿(mào)易運(yùn)行平臺轉(zhuǎn)向數(shù)字化、信息化和網(wǎng)絡(luò)化的貿(mào)易運(yùn)行平臺。
書籍目錄
Unit 1 Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A The New International Style of Management Text B New Thinking for successful Entrepreneurs Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: New Thinking for a New Financial Order Part Ⅴ Test YourselfUnit 2 Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Readin Text A How Fast Can You Learn Text B Student Teachers Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: Learn to Work with the "Now". Part Ⅴ Test YourselfUnit 3 Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A If You Fire People, Don't Be a Jerk About It Text B Why Can't You Find a Job? Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: They Were Once Executives Part Ⅴ Test YourselfUnit 4 Part Ⅰ Pre-reading Quesuons Part Ⅱ Extensive Readin Text A Brain-twisting Job Interview Questions by Microsoft Text B It's Time for a Brand New You Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: Today's Hottest Product? You! Part Ⅴ Test YourselfUnit 5 Par tⅠ Pre-reading Questions Part Ⅱ Extensive Reading Text A Ways to Keep More Cash Text B When Stocks Tank, Some Investors Stampede to Alpacas Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: On Breaking Rules Part Ⅴ Test YourselfUnit 6 Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A Got Ideas? Text B Seven Useful Lessons You Can Learn from a Bad Boss Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: Efficiepcy vs. EffecUveness Part Ⅴ Test YourselfUnit 7 Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A The End of E-Mall Text B The Disruptive Power of Networks Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: Who Killed the Newspaper? Part Ⅴ Test YourselfUnit 8 Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A How Long Will You Live? Text B Plan Ahead to Beat Retirement Blues Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: Over 60 and Overlooked Part Ⅴ Test YourselfUnit 9 Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A Voice of Courage Text B Tell Stories to Strengthen Organizational Bonds Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: Home Truths About Working Famlll Part Ⅴ Test YourselfUnit 10 Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A Be Happy Cause I Choose Happiness Text B Humour Me Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: Come Out and Play Part Ⅴ Test YourselfUnit 11 Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A Succeeding as a "Green" Business Text B The Weliness Boom Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading,: Who Owns Your Address Book? Part Ⅴ Test YourselfUnit 12 Part Ⅰ Pre-reading QuesUons Part Ⅱ Extensive Reading Text A 20 Ways to save 20 Minutes Text B How Much Time Should CEOs Devote to Customers? Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: No Experience Needed Part Ⅴ Test YourselfUnit 13 Part Ⅰ Pre-reading Questions Part Ⅱ Extenslve Reading Text A Marrled, wlth Money Text B Posltlve Thinkers Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: Yours, Mine & Mine Part Ⅴ Test YourselfUnit 14 Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Readin Text A In Search of Honesty Text B S Ways to Spot a Liar Part Ⅲ Reading Skllls Part Ⅳ Supplementary Reading: Slasher Attack Part Ⅴ Test YourselfUnit 15 Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A Wrinlde, Wrinkle, Little Star Text B TV Is Dying?Long Live TV! Part Ⅲ Reading Slills Part Ⅳ Supplementary Reading: We Are What We Google Part Ⅴ Test YourselfUnit 16 Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A Handle Your Men In the Office Text B How to Make the Multicultural Work Force Work Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: Let's Have More Babies! Part Ⅴ Test YourselfAppendix: Key to Test Yourself
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