全新版大學英語

內(nèi)容概要

本書秉承首版教材的優(yōu)良傳統(tǒng)，繼承兼收并蓄的折中主義教學理念，參照《大學英語課程教學要求》修訂，更加貼近教學實際，更有效提升學習者語言綜合應用能力，更好滿足新時期人才培養(yǎng)需要。為幫助學生更全面地掌握教材內(nèi)容，及時強化所學知識，上海外語教育出版社同時組織了對原配套教輔《一課一練》的修訂，配合修訂后的（（綜合教程》使用。本套《一課一練》圍繞教材中要求掌握的語言點設計與編寫，幫助學生復習、消化剛學過的內(nèi)容，從而達到熟練應用的目的。　　書中練習題型與大學英語四、六級考試新題型類似，幫助學生提前了解并適應四、六級考試；并強化了聽力、翻譯等專項內(nèi)容。全書共有10套練習題，其中8套為單元練習，2套為階段測試。

書籍目錄

Unit 1 Growing UpUnit 2 FriendshipUnit 3 Understanding ScienceUnit 4 The American DreamTest Yourself （Units 1-4）Unit 5 Work to Live or Live to WorkUnit 6 RomanceUnit 7 Animal IntelligenceUnit 8 Educational ProblemsTest Yourself （Units 5-8）Key to ExercisesTape Scaipts

章節(jié)摘錄

　　We are all members of different clubs.Our family is a club，our church is a club，our place of employment is even a club.In some sense we“belong”to each of these、clubs bv choice-we choose whom to marry，where to worship，and where to work because we identify with the people in them in some form or fashion.1 was on the East Coast recently and saw a tourist sporting a sweatshirt from my high school across the country.I quite naturally struck up a conversafion with her，as we were part of the salne club.　　Auto brands generate a great sense of be longing.Ever spoken to a BMW enthusiast about his loyalty to the brand？It’Spowerful.Saturn and Volkswagen are two other automakers t11at have historically done a good job of creating a sense of belonging around their brands.　What drives this’Sense of belonging？Arguably the most important factor in branding：relevance.Brands that generate the strongest sense of tribal identity are SO relevant to the wants and needs of their customers that they generate a natural gravitational pull.This is what customer loyaltyprograms attempt to generate，but you Can’t buy a sense of belonging.It’s like offering to take someone to the movies if they purchase your ticket.Companionship，yes，but friendship？Hardly.Which 1eads to characteristic No.2.Friendship　　“The only way to have a friend is to be one.”The great brands understand this.Starbucks.for example，for many people，their morning appointment with Starbucks is like visiting with at rusted old friend——familiar and comfortable.

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