商務英語閱讀

內(nèi)容概要

　　《商務英語閱讀》系《大學英語選修課系列教材》之一，是針對培養(yǎng)復合型人才的需求而編寫的。本教材主要涉及經(jīng)濟全球化、貿(mào)易保護、市場營銷、電子商務、商務道德、跨文化商務、丁商管理等內(nèi)容。課文全部精選自世界著名專業(yè)雜志、報紙以及相關專業(yè)網(wǎng)站，語言標準，適合學生學習英語。文章體裁反映了商務報刊的特點，有助于學生提高閱讀能力。所選文章緊扣商務主題，使學習者在學習英語的同時了解國際商務知識?！　”窘滩囊灾黝}為單元，共分為9個單元，每單元有2～3篇內(nèi)容相關的文章，并編寫了商務小貼士。各單元編寫了形式多樣有針對性的練習和詳細的注釋，幫助學生更好地理解文章內(nèi)容。每章附有與主題相關的圖片，引導學生進入一個直觀的商務環(huán)境中學習?！　”窘滩倪m用于中等及以上英語水平的大學生，也可作為商務專業(yè)學生的泛讀教材，也可供從事國際商務經(jīng)貿(mào)工作的人員參考使用。

書籍目錄

Unit One Globalization of Economy 1　1 Reading for Background Information I　2 Reading for Understanding I　The Perils of More Globalization 2　3 Reading for Communicative Tasks I0　4 Reading for More Information II　Globalization under Fire 11　5 Reading for Business Tips 17　How to Take Your Small Business Global 17Unit Two Trade Protectionism 18　1 Reading for Background Information 18　2 Reading for Understanding 18　Obama' s Tire Tariff Draws Beijing' s Ire 19　China Expresses Deep Concern over U. S. Trade Protectionism 21　3 Reading for Communicative Tasks 29　4 Reading for More Information 29　China Irks U.S. with Computer Security Rules 29　5 Reading for Business Tips 34　Introduction to Trade Barriers 34UnitThree Marketing 36　1 Reading for Background Information 36　2 Reading for Understanding 36　Dialing Into Mobile Marketing 36　3 Reading for Communicative Tasks 45　4 Reading for More Information 46　Pulling the Trigger on Trigger Marketing 46　Reading for Business Tips 51　Developing Your Marketing Mix 5lUnit Four E-Commerce 53　1 Reading for Background Information 53　2 Reading for Understanding 53　E-Commerce Companies Must Globalize to Thrive 54　3 Reading for Communicative Tasks 64　4 Reading for More Information 64　Why E-Business Is Now Everyone's Business 64　5 Reading for Business Tips 70　E-Commerce Tips for Small Businesses 70Unit Five Business Ethics 72　1 Reading for Background Information 72　2 Reading for Understanding 72　Just Good Business 73　3 Reading for Communicative Tasks 82　4 Reading for More Information 82　Ethics Must Be Global, Not Local 82　5 Reading for Business Tips 86　Building Self-discipline 86Unit Six Entrepreneurship 89　1 Reading for Background Information 89　2 Reading for Understanding 89　Magic Formula 90　3 Reading for Communicative Tasks I00　4 Reading for More Information 101　The More the Merrier I01　5 Reading for Business Tips 107　Top 5 tips to Become a Productive Student Entrepreneur 107Unit Seven Banldng lO9　1 Reading for Background Information 109　2 Reading for Understanding I09　Bank Closings Top 100 for Year: Most Failures Since 1992 ll0　3 Reading for Communicative Tasks I19　4 Reading for More Information 120　A Special Report on International Banking 120　Reading for Business Tips 124　Finance Investment —— Safe Internet Banking 124Unit Eight Cross-C:uitural Business 126　1 Reading for Background Information 126　2 Reading for Understanding 127　The Strategy for Managing Across Cultures 127　3 Reading for Communicative Tasks 139　4 Reading for More Information 140　Cross-Cultural Differences 140　5 Reading for Business Tips 145　Ten Key Factors for MNC Success 145Unit Nine Management and Adwinistration 146　1 Reading for Background Information 146　2 Reading for Understanding 146　Forms of Business Organization 147　3 Reading for Communicative Tasks 155　4 Reading for More Information 155　The Best Leadership Is Good Management 155　5 Reading for Business Tips 159Styles of Leadership 159Reference Key for Exercises 160

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