出版時(shí)間:2006-1 出版社:北京理工 作者:石定樂 頁數(shù):278 字?jǐn)?shù):405000
內(nèi)容概要
《實(shí)用商務(wù)英語寫作(第3版)》注重實(shí)踐技能訓(xùn)練,具有針對(duì)性和通用性相結(jié)合、真實(shí)性與時(shí)效性相結(jié)合的特點(diǎn)。與傳統(tǒng)的商務(wù)英語函電寫作教材相比,增加了在現(xiàn)代國際商務(wù)活動(dòng)中頻繁使用的文體,如廣告文案、備忘、報(bào)告和合同等文體寫作實(shí)用技巧訓(xùn)練,對(duì)在互聯(lián)網(wǎng)時(shí)代已不再廣泛使用的文體不再做介紹。
針對(duì)各種文體提供了大量的范例,通過討論范例熟悉該文體,總結(jié)出其核心模式和常用術(shù)語及套語,配有可操作性強(qiáng)的技巧訓(xùn)練。范例均附中文譯文,習(xí)題多附參考答案和引導(dǎo)性評(píng)論。
第2版增加了商務(wù)電郵的技術(shù)指導(dǎo),針對(duì)抄送(cc)和附件(attachment)的一些操作,結(jié)合當(dāng)前國際商務(wù)操作慣例做了指導(dǎo)性說明。
第3版在第2版的基礎(chǔ)上更新素材,整合內(nèi)容,使《實(shí)用商務(wù)英語寫作》更加重點(diǎn)突出,脈絡(luò)清晰,富于操作性、時(shí)代感和趣味性,以全新的面貌呈現(xiàn)于廣大讀者。
書籍目錄
Chapter One Memo Writing & E-mail Writing
Activity 1 What Is a Memo?
Activity 2 What a Memo Is Like?
Activity 3 How to Write a Memo?
Activity 4 How to Write E-mail with Efficiency?
Chapter Two Business Correspondence Writing ( I ) (Relation
Establishing)
Activity 1 Style & Format of Business Letter
Activity 2 Enquiry & Reply
Activity 3 Order & Acknowledgement
Chapter Three Business Correspondence Writing ( Ⅱ ) ( Payment
Demands & Payment)
Activity 1 How to Get Payment Settled?
Activity 2 Get Payment Settled
Chapter Four Business Correspondence (Ⅲ) ( Problem Solving)
Activity 1 Complaint Making
Activity 2 Reply to Complaint
Chapter Five Career
Activity 1 How to Write an Effective Resume?
Activity 2 How to Write a Job Application?
Activity 3 Job-Wanted
Activity 4 Letters of Recommendations
Chapter Six Practical Writing( Notices & Social
Letters)
Activity 1 Notices & Public Signs
Activity 2 General Introduction of Social Letters
Activity 3 Common Social Letters
Chapter Seven Advertisement Writing
Activity 1 General Idea of a Copy
Activity 2 How to Draw a Copy?
Activity 3 Write a Copy Now
Chapter Eight Business Report Writing
Activity 1 What Is a Business Report?
Activity 2 What a Report Is Made of?
Activity 3 How to Write a Routine Report?
Activity 4 How to Write an Investigation Report?
Activity 5 How to Write a Feasibility Report?
Chapter Nine Business Contract/Agreement Writing
Activity 1 General Idea About Agreement/Contract
Activity 2 Basic Provisions for Agreement/Contract
Activity 3 How to Write a Contract?
Activity 4 Supplementary Reference for Contract /Agreement
Writing
Chapter Ten Graphs and Diagrams
Activity 1 Bar Chart
Activity 2 Pie Chart
Activity 3 Linary Chart
Activity 4 Other Diagrams
附錄1 常用國際貿(mào)易詞匯術(shù)語
附錄2 常用商務(wù)文案英語縮略語
附錄3 參考答案
參考文獻(xiàn)
編輯推薦
《實(shí)用商務(wù)英語寫作(第3版)》可作為高校相關(guān)專業(yè)商務(wù)英語及英語應(yīng)用文寫作教材,還可作為從事國際商貿(mào)工作人員的參考用書及商務(wù)英語等級(jí)考試的指導(dǎo)用書。
圖書封面
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