國(guó)際商務(wù)英語(yǔ)文章選讀自學(xué)手冊(cè)

內(nèi)容概要

　　《國(guó)際商務(wù)英語(yǔ)文章選讀》具有選材廣泛、實(shí)用性強(qiáng)、內(nèi)容深刻、語(yǔ)言規(guī)范、注釋詳細(xì)、題型多樣、專業(yè)性強(qiáng)等特點(diǎn)，受到全國(guó)各經(jīng)濟(jì)類院校的廣大師生及社會(huì)商務(wù)英語(yǔ)受好者的廣泛歡迎?！度珖?guó)高等院校國(guó)際商務(wù)英語(yǔ)統(tǒng)編教材：國(guó)際商務(wù)英語(yǔ)文章選讀自學(xué)手冊(cè)》是與已出版的《國(guó)際商務(wù)英語(yǔ)文章選讀》相配套的一本學(xué)習(xí)輔導(dǎo)手冊(cè)。該自學(xué)手冊(cè)將每一篇文章的學(xué)習(xí)內(nèi)容分為四部分：第一部分是課文詳注，第二部分是詞匯學(xué)習(xí)，第三部分是練習(xí)答案，第四部分是參考譯文。該自學(xué)手冊(cè)是對(duì)教材的進(jìn)一步完善和補(bǔ)充，對(duì)于自學(xué)的讀者將會(huì)起到巨大的推動(dòng)作用。

書(shū)籍目錄

Chapter 1Section A American Government，s Role in the Economy美國(guó)政府在經(jīng)濟(jì)中的作用Section B The Economy Of the Euro Area歐元區(qū)經(jīng)濟(jì)Chapter 2Section A Foreign Commodity Trade對(duì)外商品貿(mào)易Section B Progress on Trade will Help Developing Countries貿(mào)易進(jìn)步將幫助發(fā)展中國(guó)家Chapter 3Section A Incentives-based Competition for FDI基于刺激的吸引外國(guó)直接投資競(jìng)爭(zhēng)Section B Incentive Competition刺激競(jìng)爭(zhēng)Chapter 4Section A Multinational Corporations跨國(guó)公司Section B Opportunities and Risks國(guó)際貿(mào)易中的機(jī)遇與風(fēng)險(xiǎn)Chapter 5Section A International Monetary System in 1972—19991972—1999的國(guó)際貨幣體系Section B Win win Or Wait?是坐以待斃還是邁向雙贏?Chapter 6Section A Characterization Of E-Commerce Traffic電子商務(wù)交易SectionB The Basic Business System of E—commerce電子商務(wù)的基本商業(yè)體系Chapter 7 SectionA How Ethical Audking Can Help Company Compete More Effectively at An International Level如何通過(guò)倫理審計(jì)提高企業(yè)在國(guó)際領(lǐng)域中的競(jìng)爭(zhēng)性Section B Multinational Companies Adjust Strategies to China跨國(guó)公司對(duì)中國(guó)的戰(zhàn)略調(diào)整Chapter 8Section A Intellectual Property知識(shí)產(chǎn)權(quán)SectionB Copyright Protection in Britain英國(guó)的版權(quán)保護(hù)Chapter 9SectionA Alleviating Poverty by Sustaining Energy Development通過(guò)能源的可持續(xù)發(fā)展來(lái)減少貧困SectionB Sustainable Development and TechnOlogical Progress可持續(xù)發(fā)展與技術(shù)進(jìn)步Chapter 10Section A Understanding the WTO：the Agreements理解世界貿(mào)易組織的有關(guān)協(xié)議Section B Steel’s Deal鋼鐵交易Chapter 11Section A LaborExport as Government POlicy：The Case Of the Philippines勞務(wù)輸出乃國(guó)策：菲律賓例析SectionB Who Prohts from the Brain Drain?智囊流失誰(shuí)受益?Chapter 12Section A Introduction to Logistics物流導(dǎo)論SectionB The Global Logistics Environment國(guó)際物流環(huán)境Chapter 13Section A The Best Global Brands全球最佳品牌Section B Succeeding ln Global Branding： A Balancing Act品牌全球化的成功秘訣“采取全方位的平衡措施”Chapter 14Section A International Competitive Bidding國(guó)際競(jìng)爭(zhēng)性招標(biāo)SectionB MethodS of Procurement采購(gòu)方式Chapter 15Section A The Universal Principles of Business Ethics商業(yè)道德的通用準(zhǔn)則Section B The Fundamental PrincipleS of Business Ethics商業(yè)道德的基本準(zhǔn)則Chapter 16SectionA Human Resouree Management人力資源管理SectionB Toyota’s SelectiOn System豐田公司的雇員選拔系統(tǒng)Chapter 17SectiOnA Corporate Governance in China（I）中國(guó)公司治理（I）SeetionB Corporate Governance in China（Ⅱ）中國(guó)公司治理（11）Chapter 18Section A Corporate Culture／Organizational Culture： Understanding and Assessment企業(yè)文化：了解及評(píng)價(jià)Section B Making Work Fun：An lmportant Role for Managers使工作有意思：經(jīng)理們的重要職責(zé)Chapter 19Section A Insurer Ownership and Operational Structure保險(xiǎn)公司的所有權(quán)形式及其業(yè)務(wù)結(jié)構(gòu)Section B To Backstop Cost of Covering Future Teriorist Attacks為今后的恐怖襲擊險(xiǎn)提供財(cái)政支持

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