微觀經(jīng)濟(jì)學(xué)

內(nèi)容概要

　　《微觀經(jīng)濟(jì)學(xué)(第2版)(英漢對(duì)照)》是美國(guó)最有影響的微觀經(jīng)濟(jì)學(xué)標(biāo)準(zhǔn)教科書(shū)之一。它緊扣微觀經(jīng)濟(jì)學(xué)的基本理論，密切聯(lián)系企業(yè)實(shí)際面對(duì)的經(jīng)濟(jì)環(huán)境，摒棄了傳統(tǒng)教材中過(guò)于煩瑣的教學(xué)推導(dǎo)，設(shè)計(jì)了獨(dú)具一格教學(xué)框架和內(nèi)容體系，十分便于教學(xué)?！段⒂^經(jīng)濟(jì)學(xué)(第2版)(英漢對(duì)照)》可作為高等院校經(jīng)濟(jì)管理等方向的經(jīng)濟(jì)學(xué)基礎(chǔ)課程雙語(yǔ)教學(xué)教材，也可供廣大從事經(jīng)濟(jì)管理工作的人士閱讀。

作者簡(jiǎn)介

作者：(英國(guó))溫·摩根(Wyn Morgan) (美國(guó))麥克爾·卡茨(Michael Katz) (美國(guó))哈維·羅森(Harvey Rosen) 注譯：程坦

書(shū)籍目錄

第1章 市場(chǎng)經(jīng)濟(jì) 第1部分 家庭 第2章 消費(fèi)者選擇 第3章 比較靜態(tài)和需求 第4章 價(jià)格變化與消費(fèi)者福利 第5章 作為供給者的家庭 第6章 不確定性下的選擇 第2部分 企業(yè) 第7章 企業(yè)及其目標(biāo) 第8章 技術(shù)和生產(chǎn) 第9章 成本 第3部分 競(jìng)爭(zhēng)模型 第10章 執(zhí)行價(jià)格的企業(yè) 第11章 競(jìng)爭(zhēng)市場(chǎng)中的均衡 第12章 一般均衡和福利經(jīng)濟(jì)學(xué) 第4部分 市場(chǎng)力量 第13章 壟斷 第14章 關(guān)于制定價(jià)格企業(yè)的進(jìn)一步探討 第15章 寡頭與戰(zhàn)略作為 第16章 博弈論 第5部分 市場(chǎng)缺失 第17章 非對(duì)稱信息 第18章 外部效果和共用品

章節(jié)摘錄

插圖：We have shown that the circular flow model omits important aspects of reality. Does this meanthat it is a bad model？ Our earlier remarks suggest that if the model sheds light on thephenomenon in which we are interested, then there is no problem if it abstracts from otherissues. In this sense, the circular flow model is successful. It is a simplification ofthe real world,but it is a useful one because it illuminates the relationships in which we are interested.The circular flow model is this book's organizing device. From Chapter 2 up to and includingChapter 6 we deal with the household sector. We examine how households make their decisionsboth as demanders of goods and services, and as suppliers of inputs to firms. Chapters 7, 8, 9 and10 look at businesses, both in their roles as suppliers of goods and services, and demanders ofinputs. Then, from Chapter 11 up to and including Chapter 17 we look at markets, the institutions that mediate between households and firms. We study different types of markets, see howthey operate, and evaluate the outcomes they produce.Our discussion of the circular flow model did not say much about how the activities of thehousehold and business sectors are co-ordinated. Given that people make their decisions aboutwhat to buy and what to sell in isolation, what prevents business firms from producing purplescarves when households would rather have red shirts？ What guarantees that the numberof computer programmers employed by businesses will equal the number of people who wantto be in that occupation？ As our previous discussion of centrally planned economies indicated,we cannot take it for granted that economic activity will end up being properly co-ordinated. In a market system, co-ordination is accomplished in a decentralized fashion by prices. Howdoes this hapl~en？ Let us return to the commodity discussed at the beginning of this chapter -bread. Suppose that the current price of bread is 1.25 per loaf. Suppose, further, that at thisprice, bakers are producing more bread than households want to consume. In a market system,the bakers become aware of the fact that they are producing too much bread because it piles upon their shelves. In effect, there is a bread glut. As a consequence, the price of bread falls, perhapsto 1.10 per loaf. This price decrease has two effects. First, because it has become cheaper, house-holds are willing to purchase more bread than before. Second, with a lower price, bakers are notwilling to produce as much bread as they did before. Both effects tend to reduce the magnitudeof the glut. Eventually, the price falls enough so that the number of loaves that people are willingto buy equals the number of loaves that firms are willing to produce. The price of bread has coordinated the activities of producers and consumers.More generally, if ~too much" of a commodity is being produced in a market system, its pricefalls; if"too little" is being produced, its price increases. The price remains Stable only when abalance has been achieved between what producers are willing to produce and what consumersare willing to consume.

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《微觀經(jīng)濟(jì)學(xué)(第2版)(英漢對(duì)照)》：高等院校雙語(yǔ)教學(xué)適用教材·經(jīng)濟(jì)學(xué)

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