英文報(bào)刊國(guó)際商務(wù)閱讀

內(nèi)容概要

本教材適合高職高專學(xué)生使用，也可作為本科學(xué)生的自學(xué)用書。    全球化和信息化社會(huì)的到來，要求學(xué)生具備一定從國(guó)外媒體獲取信息的能力。報(bào)刊選讀課程是幫助學(xué)生掌握這種能力的有效途徑。高職高專學(xué)生學(xué)習(xí)報(bào)刊選讀，至少應(yīng)達(dá)到三個(gè)目標(biāo)要求：1.擴(kuò)大知識(shí)面；2.提高閱讀理解能力；3.提高翻譯能力。對(duì)于將來在外向型行業(yè)工作的學(xué)生來說，它們都是最基本的要求。擴(kuò)大知識(shí)面就是要用英語去了解世界，了解社會(huì)，涉獵不同的話題，培養(yǎng)學(xué)生的英語文化底蘊(yùn)。提高閱讀理解能力就是要能從英語媒體上準(zhǔn)確、快速地獲取信息，把握經(jīng)濟(jì)動(dòng)向。提高翻譯能力就是要能夠把獲取的信息流暢準(zhǔn)確地表達(dá)或轉(zhuǎn)述給決策者，為其正確的決策提供依據(jù)。    社會(huì)在不斷發(fā)展進(jìn)步，當(dāng)今國(guó)際政治、經(jīng)濟(jì)形勢(shì)與十年前相比已是大不相同。這就使報(bào)刊選讀課程具有了極強(qiáng)的時(shí)效性。這就是《英文報(bào)刊國(guó)際商務(wù)閱讀（第二版）》出臺(tái)的原因。    與2000年出版的《英文報(bào)刊國(guó)際商務(wù)閱讀》（第一版）相比，本教材有兩個(gè)主要變化：    1.內(nèi)容全面升級(jí)。本教材共18課，除三課取材于1999年至2004年的報(bào)刊（這樣做也是為保持本教材選材的時(shí)間跨度）外，其他都是從2006年以后的國(guó)際知名報(bào)刊摘選的文章，絕大多數(shù)都是2008、2009兩年的文章。這使得本教材更貼近于學(xué)生所處的年代，并有助于學(xué)生學(xué)到最新的知識(shí)。內(nèi)容除了涉及中國(guó)經(jīng)濟(jì)、中國(guó)外貿(mào)形勢(shì)、國(guó)際經(jīng)濟(jì)關(guān)系、國(guó)際政治關(guān)系、科技、能源和環(huán)保等較傳統(tǒng)的話題外，還包括了全球化、服務(wù)外包、金融危機(jī)、糧食危機(jī)、全球貧困、20國(guó)集團(tuán)峰會(huì)、iPhone手機(jī)等最新的內(nèi)容。    2.練習(xí)設(shè)計(jì)得更用心，目的性和針對(duì)性更強(qiáng)。第二版課后練習(xí)取消了第一版的Discussion題，全部練習(xí)都是針對(duì)以上提出的三個(gè)目標(biāo)要求而設(shè)計(jì)的，包括術(shù)語翻譯、綜合練習(xí)和句子英譯漢三種類型。術(shù)語翻譯旨在幫助學(xué)生擴(kuò)大知識(shí)面；綜合練習(xí)旨在幫助學(xué)生更好地理解課文；句子英譯漢旨在幫助學(xué)生提高翻譯能力。參考答案可按書后“教學(xué)支持說明”提供的方式獲取。其中綜合練習(xí)的特點(diǎn)是以靈活多樣的題型，針對(duì)本文內(nèi)容和閱讀技巧提出各種小問題，設(shè)計(jì)十分用心，學(xué)生必須真正讀進(jìn)去才能回答。本練習(xí)及其答案，實(shí)際上起到了教學(xué)參考書的作用，全部做對(duì)本練習(xí)，就說明學(xué)生已經(jīng)基本理解了課文全文，這對(duì)于學(xué)生自學(xué)提供了很大便利。句子英譯漢除了提高學(xué)生的翻譯水平外，其答案也可以作為部分關(guān)鍵句子的譯文，以便學(xué)生對(duì)照理解，糾正其理解錯(cuò)誤。

書籍目錄

Lesson 1  China's Trade Surplus Tripled in 2005Lesson 2  Is China's Economy Overheating?Lesson 3  Cellphone AddictionLesson 4  The Apple App MonsterLesson 5  The Outcry Is Muted, but the Food Crisis Is Getting WorseLesson 6  Globalization: The Gloomy State of Today's WorldLesson 7  E-commerce Baffled by Customer Service ConceptLesson 8  Is There a Global Solution to Global Warming?Lesson 9  The Corner Office in BangaloreLesson l0  Britain Unveils Second Financial BailoutLesson 11  Domino or Dynamo?Lesson 12  Protectionist Fervor vs. Retailers' NeedsLesson 13  G20 Was a Success, but This Is No Time for Resting on LaurelsLesson 14  Outsourcing: Law Firms Fuel the Demand for Offshore Services Lesson 15  China Pledges to Increase Use of Alternative Energy SourcesLesson 16  Rx for Global PovertyLesson 17  Exxon Roars to Record in Oil SlumpLesson 18  Foes Ready to Test Obama Overseas

章節(jié)摘錄

　　7. David Greenfield， a psychologist who is an expert onInternet-related behaviors， says he predicted a decade ago thatpeople would become ultra-dependent on：mobile devices， even morethan they are on PCs and laptops. Since phones dont weigh muchand fit easily into a pocket or a purse， "the threshold is even easierto cross， and theres no end to it，" Greenfield says. "Youre prettymuch hooked in wherever you are， if you want to be. "　　8. Greenfield says constant and Continual use of untethereddevices produces chemical responses in the body similar togambling.　When compulsive gamblers win a hand，　they aremotivated to keep playing till they win again —— no matter how muchthey lose in between.　　9. Its the same with mobile texting and e-mailing， he says."Every once in a while youll get a good text message or e-mail between Viagra ads and Uganda money schemes，" Greenfield says."Thats a hit， and its a powerful reinforcer. "　　10.　Others， however， arent convinced that high-usage ofmobile devices is an addiction or even detrimental to most peoplesquality of life， if kept in check. "I believe E dependency ~ happens，but the extent to which it plays a harmful role in your life， that isanother matter，" says Scott W. Campbell， an assistant professor atthe University of Michigan， Ann Arbor， who studies cellphonebehaviors. "I dont think its as harmful as substances or that itneeds treatment，" he says，　　11. Campbell， however， notes that mobiledevices were firstseen as a convenience for accessing people and data without havingto be indoors and only when absolutely necessary. Now， theyvemorphed into on-call pagers and mini laptops full of digital content."The technology has come to own marry of us，" he admits.　　12. To avoid feeling stressed， set limits on usage； experts say.John Horrigan， associate director of Pews Internet project， sayslimits vary greatly by temperament and age. Younger people whogrew up with wireless technologies tend to have a higher thresholdfor dealing with all the calls， e-malls and texts clogging theirphones， while older people tend to feel annoyed and distracted bythem.

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