The Competitive Mind - Strategy For Winning In Business競(jìng)爭(zhēng)意識(shí)

內(nèi)容概要

This book is about competition between businesses; it is a guide to principles of competitive business strategy which offers helpful ideas for devising ways to prevail in confrontation with business competitors. Based on the author's course in strategy which has been enthusiastically received over more than ten years by executives and students, comprising a diverse international audience, the book is a thought-provoking complement to standard textbooks on corporate strategy.      Taking a fresh approach, it concentrates on the idea that maintaining a business over a period of time depends to an important degree on executives being able to compete successfully with others operating their businesses in the same commercial arena. Since strategy is a mind game, its principles are revealed wherever humans compete. This book draws, chapter by chapter, on illustrative instances and examples involving vigorous competition between determined rivals in business and beyond.      The author argues that the majority of literature on business strategy is not helpful in dealing with questions about competition. Although popularly employing ‘strategy’ in titles, most such published works are not about strategy at all. Most contemporary accounts of strategic thinking concentrate on preserving a business in steady state through thinking about economics, markets and business development, rather than dealing directly with psychological confrontation between business rivals.     This book is designed for readers who are students of business strategy, both ambitious professionals and university scholars. It is a source of productive ideas which will help business professionals to develop ways to think about one of the most challenging, yet neglected aspects of business: confronting rivals.

書籍目錄

AcknowledgementsI  ntrOduction  Heritage    Contemporar7 perspectives    Classic perspectives  Delineation of strategy    Primary concepts    Levels of direction  Principles2  Competition  Strategic threshold    Dynamics of harmony    Dynamics of confrontation    Threshold of confrontation  Competition    Competition and games  Purpose  Competitive context  Competitive intelligence  Appendix 2：The practice of competitive intelligence3  Assessment  Strategic assessment  Design    Strategic appraisal   Strategic issues   Alternative courses of action  Evaluation   Contemporary criteria   Classic criteria  Appendix 3: The look of a Strategic Assessment4  Integrity  Initiative    Creating momentum  Flexibility    Adapting to circumstances  Balance    Maintaining stability5  Security  Time    Impressions of time  Deception    Impressions of reality  Power    Impressions of dependence6 Feasibility  Capability proposition  Assets    Resource-based view    Maintenance of wherewithal  Ability    Core competencies    Capacity to transform  Alliances   Strategic satellites7  Morality8  Conclusion  Alexander's strategy    Policy objectives    Strategic thresholds    Principles of strategy  FinallyEndnotesIndex

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