經(jīng)貿(mào)英語(yǔ)

前言

　　隨著經(jīng)濟(jì)全球化的到來(lái)，我國(guó)加入WTO后，在國(guó)際經(jīng)濟(jì)中的地位不斷提高，對(duì)外開(kāi)放政策得到進(jìn)一步貫徹執(zhí)行，與世界各國(guó)間的外經(jīng)、外貿(mào)活動(dòng)日益廣泛，對(duì)外貿(mào)易事業(yè)得到空前發(fā)展。針對(duì)這一新形勢(shì)，國(guó)家需要越來(lái)越多的既懂經(jīng)濟(jì)貿(mào)易又熟悉專(zhuān)業(yè)英語(yǔ)的復(fù)合型人才。為此，我們編寫(xiě)了這本《經(jīng)貿(mào)英語(yǔ)》，以適應(yīng)人才培養(yǎng)和對(duì)外經(jīng)貿(mào)工作的需要?！　楦母飩鹘y(tǒng)的以閱讀為核心的大學(xué)英語(yǔ)后續(xù)課程教材的編寫(xiě)方法，本書(shū)遵循實(shí)用性、可操作性的原則，并結(jié)合經(jīng)貿(mào)工作的行業(yè)特點(diǎn)和專(zhuān)業(yè)英語(yǔ)學(xué)習(xí)的需要，在選材上既注重前瞻性，著眼于行業(yè)新理念、新方法、新術(shù)語(yǔ)的導(dǎo)入，同時(shí)又注重思想性、科學(xué)性、現(xiàn)代性和趣味性的融合；在編寫(xiě)內(nèi)容上注重系統(tǒng)性與廣泛性的結(jié)合，難、易材料的結(jié)合，加之變換多樣的語(yǔ)言實(shí)踐形式，突出自主、互動(dòng)的學(xué)習(xí)過(guò)程，使不同程度的學(xué)習(xí)者都能根據(jù)自己的需要，學(xué)有所獲；在各單元的設(shè)計(jì)上特別注重聽(tīng)說(shuō)能力的鍛煉、提高，培養(yǎng)學(xué)生實(shí)際使用英語(yǔ)進(jìn)行交際的能力，同時(shí)兼顧閱讀、寫(xiě)作和翻譯能力的培養(yǎng)，進(jìn)一步打牢學(xué)習(xí)者的專(zhuān)業(yè)語(yǔ)言基礎(chǔ)。本書(shū)操作性強(qiáng)，可滿(mǎn)足學(xué)習(xí)者能聽(tīng)、能說(shuō)、會(huì)用的學(xué)習(xí)目的，同時(shí)能消除一些傳統(tǒng)經(jīng)貿(mào)英語(yǔ)抽象、難懂、難學(xué)、難用的疑慮?！　”緯?shū)共分15單元，每單元含4大模塊。第一個(gè)模塊從聽(tīng)力開(kāi)始，引入該單元內(nèi)容的基本概念或常識(shí)，讓學(xué)習(xí)者在練習(xí)聽(tīng)力的過(guò)程中學(xué)到新知識(shí)，自然留下初步印象，為第二步展開(kāi)專(zhuān)業(yè)性的情景對(duì)話(huà)或有特色的個(gè)案式討論奠定基礎(chǔ)；在第三個(gè)模塊Rudimentary Knowledge中，讀者可以學(xué)習(xí)到涉及該單元主題的基礎(chǔ)理論專(zhuān)題文章，了解相關(guān)知識(shí)及背景。

內(nèi)容概要

本書(shū)是行業(yè)英語(yǔ)系列教材中的一冊(cè)。本書(shū)共15單元，每單元分4大模塊：聽(tīng)力、會(huì)話(huà)、基礎(chǔ)知識(shí)和綜合練習(xí)。本書(shū)在選材上注重前瞻性，著眼于行業(yè)新理念、新方法、新術(shù)語(yǔ)的導(dǎo)人；在各單元的設(shè)計(jì)上突出聽(tīng)說(shuō)訓(xùn)練，以培養(yǎng)學(xué)生用英語(yǔ)進(jìn)行交際的能力，適應(yīng)復(fù)合型人才培養(yǎng)和對(duì)外經(jīng)貿(mào)工作的需要。本書(shū)適合大專(zhuān)院校外經(jīng)、外貿(mào)專(zhuān)業(yè)的學(xué)生和相關(guān)從業(yè)人員使用。本書(shū)另配有錄音帶。

書(shū)籍目錄

UNIT 1 Trade（貿(mào)易）  Part 1  Understanding of Trade  Part 2  Establishing Trade Relations  Part S  Rudimentary Knowledge  Part 4  Additional PracticeUNIT  2 Markets（市場(chǎng)）  Part 1  Some Forms of Markets  Part 2  Marketing Products or Services Successfully  Part 3  Rudimentary Knowledge  Part 4  Additional PracticeUNIT  3  Attacting or Making Investment（引資或投資）  Part 1  Attracting or Making Investment  Part 2  Investment Environment  Part 3  Rudimentary Knowledge  Part 4  Additional PracticeUNIT  4  Import and Export（進(jìn)口與出口）  Part 1  Import and Export  Part 2  Making the Decision to Import or Export  Part 3  Rudimentary Knowledge  Part 4  Additional PracticeUNIT  5  Technology Transfers（技術(shù)轉(zhuǎn)讓?zhuān)? Part 1   Benefits of Advanced Technology  Part 2  Introducing the Latest Technology to Keep Competitiveness  Part 3  Rudimentary Knowledge  Part 4  Additional PracticeUNIT  6  Invitation for and Submission of Bids（招標(biāo)與投標(biāo)）  Part 1  Conditions for Bids  Part 2  Consulting About the Bids  Part 3  Rudimentary Knowledge  Part 4  Additional PracticeUNIT  7  Inquiry and offer（詢(xún)價(jià)與報(bào)價(jià)）    Part 1  General Ideas of Inquiry and Offer  Part 2  Dialogues About Inquiry and Offer  Part 3  Rudimentary Knowledge  Part 4  Additional PracticeUNIT  8  Counter-offer（還盤(pán)）     Part 1  Understanding of Counter-Offer  Part 2  Meeting Each Other Halfway  Part 3  Rudimentary Knowledge  Part 4  Additional PracticeUNIT  9  Accptance and Ordering（接受與訂購(gòu)）UNIT  10  Packing and Shipment（包裝與發(fā)運(yùn)）UNIT  11  Insurance（保險(xiǎn)）UNIT  12  Agency（代理）UNIT  13  Claims（索賠）UNIT  14  Arbitration（仲裁）UNIT  15  Commercial Documents（商貿(mào)單證）Tapescriptskey for Reference

章節(jié)摘錄

　　By the late 1940s, representatives of the American government had met several times with representatives of other major nations to design a postwar international trading system that would parallel the international monetary system.　　However; although the US Congress would not support another international institution, in 1945 it had given the US president the authority to negotiate a treaty governing international trade by extending the 1934 Reciprocal Trade Agreements Act. This led to the establishment of GATT in 1947-a treaty whereby 23 member countries agreed toa set of rules to govern trade with one another and maintained reduced import tariffs for other members. The GATT treaty did not provide for a formal institution.　　Over the next 40 years, GATT grew in membership and in its success at reducing barriers to trade. GATT members regularly met in what came to be known as negotiating rounds. These rounds were primarily focused on negotiating further reductions in the maximum tariffs that countries could impose on imports from other GATT members. The success of these rounds is evident. The volume of trade among WTO members stood at 25 times its 1950 volume.

編輯推薦

　　《經(jīng)貿(mào)英語(yǔ)》共分15單元，每單元含4大模塊。第一個(gè)模塊從聽(tīng)力開(kāi)始，引入該單元內(nèi)容的基本概念或常識(shí)，讓學(xué)習(xí)者在練習(xí)聽(tīng)力的過(guò)程中學(xué)到新知識(shí)，自然留下初步印象，為第二步展開(kāi)專(zhuān)業(yè)性的情景對(duì)話(huà)或有特色的個(gè)案式討論奠定基礎(chǔ)；在第三個(gè)模塊Rudimentary Knowledge中，讀者可以學(xué)習(xí)到涉及該單元主題的基礎(chǔ)理論專(zhuān)題文章，了解相關(guān)知識(shí)及背景。

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