商務英語聽說（上）

內容概要

　　本書是為培養(yǎng)高等院校的英語+專業(yè)（如商務管理、國際貿易、國際經(jīng)濟法、國際金融等）以及專業(yè)+英語等復合型涉外人才而專門開設的復合型課程，旨在培養(yǎng)學生在各種商務環(huán)境下熟練運用英語知識與技能的能力。
本教程為《商務英語聽說(第2版)》上冊，以高等院校英語專業(yè)新教學大綱所規(guī)定的復合型涉外人才的培養(yǎng)為依據(jù)，以簡潔易懂的語言生動、系統(tǒng)地介紹了涉外商務活動中常用的英語對話和技巧。本著“在商務環(huán)境中學習語言，通過語言提高商務知識與技能”的宗旨，編者唐桂民、郭桂杭在教程中為學生提供了各種商務英語聽說情景，讓學生有充分的機會將商務知識與技能以及語言知識與技巧融會貫通，為將來更好地從事跨文化商務交際奠定良好的基礎。

書籍目錄

Unit 1  Job interview
Unit 2  Working in the Company
Unit 3  Jobs and Responsibilities
Unit 4  Company Presentation
Unit 5  Product Presentation
Unit 6  Business Travel (1)
Unit 7  Business Travel (2)
Unit 8  At the Meeting
Unit 9  Business Dinner
Unit 10  Company Results
Unit 11  Office Automation
Unit 12  After-work Activities
Files

章節(jié)摘錄

　　Our unique role as the innovator and leader in oar industry enables US tO driveconsistent.10ng.term profitable growth.In 2008：we added$2.3 billion of incrementalrevenue to reach$18.6 billion-up 14 percent year over year with growth in everyregion and every business unit.Gross margins improved more than a percentage pointto a new record high of 45％，and earnings per share grew 28 percent.We increased ourreturn on invested capital by 250 basis pointsl，increased dividends by 23％，and boughtback$1.2 billion in stock.　2008 was a very good year.As we enter fiscal 2009 we are well-positioned for thefuture.The NIKE brand continues to grow in relevance and influence.We’re focusedon six key categories-runnin‘g。basketball，football，men’s training，women’S trainingand sportswear.Each category team is immersed in its sport’S culture，connecting withconsumers and building deep relationships.Theser connections are the source of insightswe use to create the innovative products that fill our pipeline.NIKE is a premium brand，and we earn that reputation by delivering experiences that surpass the expectations ofour consumers.　　Our portfolio of brands also continues to grow.Converse iS mid-way through its100th anniversary celebration.This brand delivered its best year ever in fiscal 2008 andcontinues to grow in the U.S.and in the key emerging markets of China,Russia and Brazil.Hurley and Cole Haan alSO had record years for revenue and pre-tax income.And NIKE GOlf increased revenue and pre.tax income as we continue tO deliver innovationand widen our lead as the largest apparel brand in the golfindustry.

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