電子商務(wù)

出版時間:2011-1  出版社:機械工業(yè)出版社  作者:(美)Gary P. Schneider  頁數(shù):460  
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前言

E-Business, Ninth Edition provides complete coverage of the key business and technologyelements of electronic commerce. The book does not assume that readers have any previouselectronic commerce knowledge or experience.In 1998, having spent several years doing electronic commerce research, consulting,and corporate training, I began developing undergraduate and graduate business schoolcourses in electrohic commerce. Although I had used a variety of books and other materialsin my corporate training work, I was concerned that those materials would not work wellin university courses because they were written at widely varying levels and did not havethe organization and pedagogic features, such as review questions, that are so important tostudents.After searching for a textbook that offered balanced coverage of both the business andtechnology elements of electronic commerce, I concluded that no such book existed. Thefirst edition of E-Business was written to fill that void.

內(nèi)容概要

Gary P.Schneider編著的《電子商務(wù)(英文精編版第9版)》是一本均衡講述電子商務(wù)中商務(wù)問題和技術(shù)問題的教科書,既不是避開技術(shù)談管理,也不是通篇陷入技術(shù)細(xì)節(jié)之中,達到了技術(shù)與管理、理論與實務(wù)的有機結(jié)合。全書分為四篇,即概述篇、業(yè)務(wù)戰(zhàn)略篇、技術(shù)篇和整合篇。較之舊版,本版力求反映出電子商務(wù)領(lǐng)域中的最新變化以及企業(yè)和社會如何響應(yīng)這些變化。新增的內(nèi)容包括:多銷售渠道,專業(yè)信息網(wǎng)站的收益模型,電子書和新聞網(wǎng)站的未來,電視節(jié)目和電影的在線交付,智能電話中移動商務(wù)應(yīng)用的增加,團購網(wǎng)站的崛起,Web服務(wù)和Web 2.0技術(shù)在電子商務(wù)中的應(yīng)用,以及一些新的病毒和安全威脅等。    《電子商務(wù)(英文精編版第9版)》定位明確、體例新穎、結(jié)構(gòu)合理、內(nèi)容全面、語言精煉、敘述清晰,適合作為高等院校相關(guān)專業(yè)的電子商務(wù)課程教材,也可供企業(yè)經(jīng)營管理者和從事電子商務(wù)的專業(yè)人士參考。

作者簡介

Gary P. Schneider 目前是美國奎尼皮亞克大學(xué)會計系的William S.Perlroth教授,曾先后任教于圣迭戈大學(xué)、田納西大學(xué)和賽維爾大學(xué),多次獲得優(yōu)秀教學(xué)獎。迄今為止,他在會計、信息系統(tǒng)、管理學(xué)方面已經(jīng)出版了50多部著作,并在《Interfaces》、《Issues in Accounting Educati

書籍目錄

PrefacePart 1: IntroductionChapter 1  The Second Wave of Global E-Business  Electronic Commerce: The Second Wave    Electronic Commerce and Electronic Business    Categories of Electronic Commerce    The Development and Growth of Electronic Commerce    The Dot-Com Boom, Bust, and Rebirth    The Second Wave of Electronic Commerce  Business Models, Revenue Models, and Business Processes    Focus on Specific Business Processes    Role of Merchandising    Product/Process Suitability to Electronic Commerce  Advantages and Disadvantages of Electronic Commerce    Advantages of Electronic Commerce    Disadvantages of Electronic Commerce  Economic Forces and Electronic Commerce    Transaction Costs    Markets and Hierarchies    Using Electronic Commerce to Reduce Transaction Costs    Network Economic Structures    Network Effects    Using Electronic Commerce to Create Network Effects  Identifying Electronic Commerce Opportunities    Strategic Business Unit Value Chains    Industry Value Chains    SWOT Analysis: Evaluating Business Unit Opportunities  International Nature of Electronic Commerce    Trust Issues on the Web    Language Issues    Cultural Issues    Culture and Government    Infrastructure Issues  Summary  Key Terms  Review Questions  Exercises  CasesChapter 2  E-Business Technology Basics  Part 2: Business Strategies for Electronic Commerce  Part 3: Technologies for Electronic CommercePart 4: Integration

章節(jié)摘錄

插圖:An important function of this book is to help you learn how to identify those business processes that firms can accomplish more effectively by using electronic commerce technologies. In some cases, business processes use traditional commerce activities very effectively, and technology cannot improve them. Products that buyers prefer to touch, smell, or examine closely can be difficult to sell using electronic commerce. For example, customers might be reluctant to buy items that have an important element of tactile feel or condition such as high-fashion clothing (you cannot touch it online and subtle color variations that are hard to distinguish on a computer monitor can make a large difference) or antique jewelry (for which elements of condition that require close inspection can be critical to value) if they cannot closely examine the products before agreeing to purchase them.This book will help you learn how to use Internet technologies to improve existing. Business processes and identify new business opportunities. An important aspect of electronic commerce is that firms can use it to help them adapt to change, The business world is changing more rapidly than ever before. Although much of this book is devoted to explaining technologies, the book's focus is on the business of electronic commerce; the technologies only enable the business processes. Role of Merchandising Retail merchants have years of traditional commerce experience in creating store environments that help convince customers to buy. This combination of store design, layout, and product display knowledge is called merchandising. In addition, many salespeople have developed skills that allow them to identify customer needs and find products or services that meet those needs.The skills of merchandising and personal selling can be difficult to practice remotely. However, companies must be abe to transfer their merchandising skills to the Web for their Web sites to be successful Some products are easier to sell on the Internet than others because the merchandising skills related to those products are easier to transfer to the Web. Product/Process Suitability to Electronic Commerce Some products, such as books or CDs, are good candidates for electronic commerce because customers do not need to experience the physical characteristics of the particular item before they buy it. Because one copy of a new book is identical to other copies, and because the customer is not concerned about fit, freshness, or other such qualities, customers are usually willing to order a title without examining the specific copy they will receive. The advantages of electronic commerce, including the ability of one site to offer a wider selection of titles than even the largest physical bookstore, can outweigh the advantages of a traditional book- store——for example, the customer's ability to browse the pages of the books. In later chapters, you will learn how to evaluate the advantages and disadvantages of using electronic commerce for specific business processes. Figure 1-5 lists examples of business processes categorized as to how well suited they are to electronic commerce and traditional commerce.

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用戶評論 (總計25條)

 
 

  •   我一直覺得這是很好的教科書
  •   感覺一般般吧 畢竟是教材
  •   幫兒子購買的指定教材。
  •   上課教材~
  •   賣到了很歡喜
  •   這個版本相對于以前的版本刪去了幾章
  •   給孩子購買的,滿意
  •   還沒開始看,書很薄,不過有點小貴
  •   很好的書。。而且物流也給力。。
  •   學(xué)校要求的教材,不做評價。書質(zhì)量一般。發(fā)貨太快了...
  •   寫評價很有罪惡感呀,翻了幾頁還沒怎么看呢,要學(xué)習(xí)。。。
  •   英文算比較簡單的那種,主要供我們中國人看的.
    內(nèi)容還在看,感覺偏理論一些
    想學(xué)點實際操作電子商務(wù)的業(yè)務(wù),暫時還沒看到什么
  •   全英文的,算是實惠版吧??雌饋砗苁裁匆馑?,書的排版很差。
  •   我是用來當(dāng)教材的!書很新!
  •   這本書總體還是不錯的,有很多案例,也簡明易懂。
  •   這本書還好,沒有預(yù)期的那么棒
  •   書很好!給滿分!以后還會買!
  •   還不錯 好書 包裝也很好
  •   內(nèi)容很豐富,就是字太小了。也有些模糊。
  •   學(xué)校讓定的教材,感覺還不錯,就是希望以后的書能做的輕一點兒
  •   挺好的英文教材,上課用,當(dāng)天就到貨了,亞馬遜就是給力!
  •   很好!物美價好,很不錯!
  •   但是速度相當(dāng)慢,而且紙質(zhì)也不是很好。
  •   包裝很不錯啊,正版書,老師上課要用的,應(yīng)該會不錯吧
  •   卓越的書質(zhì)量是有保證的,買這本書是教材的需要,內(nèi)容與一般的外語教材一樣,理論的東西少些,例子多些~~唯一的不滿就是這次發(fā)貨太慢了,等了四五天才發(fā)的貨……
 

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