會展實務英語教程

內容概要

我國的會展在不同區(qū)域的發(fā)展是不平衡的，且與歐洲會展發(fā)達的國家之間還存有較大差距。近年來德、英、法、美等國會展企業(yè)紛紛落戶我國，對會展從業(yè)人員外語方面的要求日漸趨高。從會展工作實際情景來看，英語在會展活動的組織、服務、接待、營銷和談判等方面都起著至關重要的作用。
學生一旦能夠在工作崗位上用英語解決他們遇到的具體問題，反過來又會增強他們使用英語的熱情。
《會展實務英語教程》以展會主辦方的視角出發(fā)進行編寫，分為展覽和會議兩部分?！稌箤崉沼⒄Z教程》以展會項目運作流程為主線，體現英語在展會工作中的實際運用。每個單元都以聽和讀的言語輸入作鋪墊，為學生的英語口語表達輸出做準備，避免簡單、空洞的模仿。每個單元都辟有專門的模塊講解展會常用的應用文，使學習者能在聽、說、讀、寫、譯方面得到全面均衡的發(fā)展。
《會展實務英語教程》內容涉及會展業(yè)發(fā)展、展覽市場調研、展覽項目策劃、展覽廣告、展覽營銷、展覽招商、第三方服務合同管理、企業(yè)參展、現場管理與服務、展會評估、會議策劃及實施、會議現場服務及會后旅游與獎勵旅游等方面。
 《會展實務英語教程》每個單元由一個知識模塊和五個學習模塊組成。
Knowledge
Linking簡明扼要講解本單元涵蓋的知識要點；Warming-up模塊，通過討論、匹配和聽音來熱身；Things to Read
and Translate模塊，引導學生研讀主課文，完成閱讀理解、專業(yè)詞匯匹配和翻譯等練習，積淀言語輸出的素材；Listening
and Speaking模塊，強化學生的聽寫練習、瞬間記憶的復述練習和情境會話能力的培養(yǎng)；Things to
Write模塊呈現展會中常見的應用寫作，通過例文、模板、寫作要點提示和實際動手，培養(yǎng)學生寫的能力；Further Things to
Read與Things to Read and
Translate形成補充關系，意在為學生能更多地接觸英語，提供與該單元主題相關的素材。書后有詞匯和專業(yè)術語的總匯，并選取了三個附錄：市場調研、參觀預注冊登記表、問卷調查，以供學習者在需要時參考使用。
《會展實務英語教程》適合已學習了一年基礎英語的高職高專學生使用，生詞的選取以B級后詞匯為依據(個別有特別含義的單詞除外)，注音則采用新課標后通用的國際音標形式。
 本書由朱學寧等主編。

書籍目錄

Unit 1  Survey of the Exhibition and Convention Industry
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
  Text A  History of Trade Shows & Exhibitions
  Module 3  Listening and Speaking
  Module 4  Things to Write -- Application Form
  Module 5  Further Things to Read
  Text B  General Introduction of Canton Fair
Unit 2  Market Research on Exhibition Project
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
  Text A  Prior Research
  Module 3  Listening and Speaking
  Module 4  Things to Write -- Market Report
  Module 5  Further Things to Read
  Text B  What is Market Research?
Unit 3  Planning an Exhibition
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
  Text A  Steps to Success for Your Exhibition Planning
  Module 3  Listening and Speaking
  Module 4  Things to Write: Exhibition Proposal
  Module 5  Further Things to Read
  Text B  Exhibition Proposals of Art: The Basics
Unit 4  Advertising
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
  Text A  How Can Trade Show Organizers Promote Trade Shows to
Attract Buyers and Sellers?
  Module 3  Listening and Speaking
  Module 4  Things to Write: Exhibition Guide
  Module 5  Further Things to Read
  Text B  Tell the World Your Exhibiting -- If You Don't,No-one
Else Will!
Unit 5  Sales Promotion 
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
  Text A Five Tips for Better E-marketing
  Module 3  Listening and Speaking
  Module 4  Things to Write: Exhibition Invitation (Email)
  Module 5  Further Things to Read
  Text B  Traditional Media is Still the Key to Show Promotion
Unit 6  Inviting Businesses
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
Text A  Five Channels to Attract Visitors to Visit Organizations
and
  Procurement
  Module 3  Listening and Speaking
  Module 4  Things to Write. Invitation Letter
  Module 5  Further Things to Read
  Text B  IJT 2010 Post Shows Report. Quality Buyers Boost
Exhibitor Satisfaction
Unit 7  Contract Management of Third-Party Services
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
  Text A  Contractor Selection
  Module 3  Listening and Speaking
  Module 4  Things to Write. Contract
  Module 5  Further Things to Read
  Text B  Official Service Contractor (MC2) and Guidelines for
Exhibitor Appointed Contractors
Unit 8  Attending Exhibition
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
  Text A  What your Exhibition Company can do for you
  Module 3  Listening and Speaking
  Module 4  Things to Write: Company Profile
  Module 5  Further Things to Read
  Text B  Trade Show Success Tip: Train Your Exhibiting Staff
Unit 9  On-site Management and Services
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
  Text A  On the Fence: The Factors that Most Influence Exhibitors
in the Go/ No-go Decision
  Module 3  Listening and Speaking
  Module 4  Things to Write: Adjustment Letter
  Module 5  Further Things to Read
  Text B  Electricity Safety
Unit 10  Exhibition Assessment
   Knowledge Linking
   Module 1  Warming-up
   Module 2  Things to Read and Translate
   Text A  Understanding Post-exhibit Value Assessment Research
   Module 3  Listening and Speaking
   Module 4  Things to Write: Post-Exhibit Report
   Module 5  Further Things to Read
   Text B  How to Evaluate Exhibits
Unit 11  Planning and Executing a Convention
   Knowledge Linking
   Module 1  Warming-up
   Module 2  Things to Read and Translate
   Text A  Planning of Convention
   Module 3  Listening and Speaking
   Module 4  Things to Write: Minutes
   Module 5  Further Things to Read
   Text B  The Development of Convention History
Unit 12  On-site Service
   Knowledge Linking
   Module 1  Warming-up
   Module 2  Things to Read and Translate
   Text A  Arranging a Conference
   Module 3  Listening and Speaking
   Module 4  Things to'Write -- Opening Speech
   Module 5  Further Things to Read
   Text B  Green Catering Services Company Catering Services for
your Event in China
Unit 13  Post-convention Tour and Incentive Travel
   Knowledge Linking
   Module 1  Warming-up
   Module 2  Things to Read and Translate
  Text A  Meetings and Incentive Travel
  Module 3  Listening and Speaking
  Module 4  Things to Write -- Tour Itinerary
  Module 5  Further Things to Read
  Text B  Incentive Travel Specialists
Glossary
Technical Terms
   Supplementary 1  Market Report of Selected Electrical Home
Appliances
   Supplementary 2  Professional Buyers Pre-registration Form
   Supplementary 3  2010中國旅游分銷高峰論壇問卷調查表
參考文獻

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　　《高職高專“十二五”規(guī)劃教材·行業(yè)英語系列：會展實務英語教程》以展會主辦方的視角出發(fā)進行編寫，分為展覽和會議兩部分，內容涉及會展業(yè)發(fā)展、展覽市場調研、展覽項目策劃、展覽廣告、展覽營銷、展覽招商、第三方服務合同管理、企業(yè)參展、現場管理與服務、展會評估、會議策劃及實施、會議現場服務及會后旅游與獎勵旅游等方面。

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