出版時(shí)間:2011-8 出版社:南京大學(xué)出版社 作者:詹書權(quán),王艷蓉 編 頁(yè)數(shù):196
內(nèi)容概要
《21世紀(jì)立體化高職高專規(guī)劃教材·英語(yǔ)系列:商務(wù)英語(yǔ)函電基礎(chǔ)與實(shí)訓(xùn)》充分體現(xiàn)“以就業(yè)為導(dǎo)向,以能力為本位”的高職高專課程教學(xué)指導(dǎo)思想,按照教學(xué)與考證相結(jié)合、基礎(chǔ)理論教學(xué)與實(shí)訓(xùn)教學(xué)相結(jié)合、章節(jié)實(shí)訓(xùn)與階段綜合實(shí)訓(xùn)相結(jié)合的編寫原則,全書分為基礎(chǔ)學(xué)習(xí)l,基礎(chǔ)學(xué)習(xí)2,綜合實(shí)訓(xùn)1,綜合實(shí)訓(xùn)2四個(gè)部分,涵蓋了商務(wù)函電磋商的全過(guò)程。包括函電格式、建立業(yè)務(wù)關(guān)系、詢盤、報(bào)盤、還盤、交易、合同、支付方式、裝運(yùn)、包裝、保險(xiǎn)、申訴、索賠、理賠。 《21世紀(jì)立體化高職高專規(guī)劃教材·英語(yǔ)系列:商務(wù)英語(yǔ)函電基礎(chǔ)與實(shí)訓(xùn)》可作為高職高專院校、民辦高校、普通本科院校二級(jí)學(xué)院的商務(wù)英語(yǔ)、國(guó)際貿(mào)易、工商管理等專業(yè)的教學(xué)用書,也可供成人高校學(xué)生、社會(huì)從業(yè)人員參考閱讀。
書籍目錄
Part One Basic Learning l—Basic Processes of BusinessCorrespondence(基礎(chǔ)學(xué)習(xí)1——商務(wù)英語(yǔ)函電基本流程)Chapter 1 Business Letter Writing(商務(wù)信函寫作)1.1 Traditional Letter Writing(傳統(tǒng)信函寫作)1.2 Modem Letter Writing(現(xiàn)代信函寫作)Chapter 2 Establishing Business Relationships and Inquinng About Credit Reference(建立業(yè)務(wù)關(guān)系和資信調(diào)查)2.1 Self-introduction(自我介紹)2.2 Credit Reference(資信調(diào)查)Chapter 3 Inquiry,Offer and Counter-offer(詢盤、發(fā)盤和還盤)3.1 Request for Quotation(詢價(jià)信)3.2 Inquiry(詢盤)3,3 Offer(報(bào)盤)3.4 Counter-offer(還盤)Chapter 4 Transaction(交易)4.1 Acknowledgement,Acceptance and Declining(認(rèn)收、接受和拒絕)4.2 Initial Order,Order Placing and Repeated Order(試訂、下單和續(xù)訂)4.3 Delay in Delivery and Order Canceled(延誤、取消訂單)Chapter 5 Contract(合同)5.1 SMes Confirmation(銷售確認(rèn))5.2 Purchase Contract(購(gòu)貨合同)5.3 Sending Contract(寄送合同)Part Two Basic Learning II-Supplementary Processes ofBusiness C0rrespondence(基礎(chǔ)學(xué)習(xí)2——商務(wù)英語(yǔ)函電補(bǔ)充流程)Chapter 6 Terms of Paymenl(支付方式)6.1 Collection(托收)6.2 Letter of Credit(信用證)6.3 Amending a Letter of Credit(修改信用證)Chapter 7 Shipment(裝運(yùn))7.1 Shipping Instruction and Shipping Advice(裝船指示和裝船通知) 7.2 Shipment(裝船)Chapter 8 Packing(包裝)Chapter 9 Insurance(保險(xiǎn))Chapter 10 Complaints,Claims and Settlement(申訴、索賠和理賠)10.1 Complaints(申訴)10.2 Claims(索賠)10.3 Settlement(理賠)Part Three Comprehensive Simulation Practice I—Practiceof Basic Learning I(綜合實(shí)訓(xùn)1——對(duì)基礎(chǔ)學(xué)習(xí)1的實(shí)訓(xùn))Chapter 11 Practice of Basic Learning l(對(duì)基礎(chǔ)學(xué)習(xí)1的實(shí)訓(xùn))Content(實(shí)訓(xùn)內(nèi)容)Objectives(實(shí)訓(xùn)目標(biāo))Guidelines(實(shí)訓(xùn)指導(dǎo))Simulation Tasks(實(shí)訓(xùn)任務(wù))Part Four Comprehensive Simulation PracticeII-Practiceof Basic Learning ll(綜合實(shí)訓(xùn)2——對(duì)基礎(chǔ)學(xué)習(xí)2的實(shí)訓(xùn))Chapter 12 Practice of Leaming II(對(duì)基礎(chǔ)學(xué)習(xí)2的實(shí)訓(xùn))Content and Objectives(實(shí)訓(xùn)內(nèi)容與目標(biāo))Guidelines(實(shí)訓(xùn)指導(dǎo))Simulation Tasks(實(shí)訓(xùn)任務(wù))References
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