出版時間:2001-4-1 出版社:中國林業(yè)出版社 作者:王蘇平
內(nèi)容概要
面對旅游發(fā)展的新格局以及發(fā)展大旅游的趨勢,旅游國際化程度越來越高。只有掌握豐富的旅游英語才能適應需要。本書堅持創(chuàng)意培養(yǎng)和創(chuàng)新能力訓練相結(jié)合;理論知識與旅游產(chǎn)業(yè)實務相結(jié)合的原則,以培養(yǎng)從業(yè)管理人才為目標,從教材內(nèi)容和形式上努力創(chuàng)新,對旅游產(chǎn)業(yè)進行綜合性的掃描,爭取給讀者留下一幅全景式的“畫卷”。
書籍目錄
CHAPTER 1 PRACTICAL COMMUNICATION SKILLS IN TRAVEL INDUSTRY
UNIT 1 QUALITIES OF STAFF IN THE TRAVEL INDUSTRY
UNIT 2 SKILLS OF RECEPTI
N_UNIT 3 HOTEL
UNIT 4 RECEPTION IN THE TRAVEL AGENCY
UNIT 5 TRANSPORTATI
N_CHAPTER 2 CHINESE TRADITIONS AND CULTURE
UNIT 6 CHINESE GARDENS
UNIT 7 FAMOUS LANDSCAPES AND SCENIC RESORTS AND WELL-KNOWN CHINESE HISTORIC CITIES
UNIT 8 CHINESE TRADITIONAL CULTURE
UNIT 9 CHINESE CUISINE,WINE AND TEA
……
CHAPTER 3 WRITING IN ENGLISH
UNIT 15 GETTING STARTED
UNIT 16 BUSINESS LETTER WRITING
Bibliography
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