外貿(mào)英語(yǔ)函電

內(nèi)容概要

本教材在編寫過(guò)程中，一反保守的遞進(jìn)式教學(xué)特點(diǎn)，采用了項(xiàng)目制的編寫原則。按照外貿(mào)函電信件的類型，把整本教材分成了10個(gè)項(xiàng)目，每個(gè)項(xiàng)目又按照要求設(shè)置了幾個(gè)模擬任務(wù)，以項(xiàng)目為導(dǎo)入，實(shí)行任務(wù)驅(qū)動(dòng)的教學(xué)原則。讓學(xué)生通過(guò)一個(gè)個(gè)項(xiàng)目的完成，不僅掌握了各種外貿(mào)信件的寫作技能和特點(diǎn)，也系統(tǒng)地了解了整個(gè)外貿(mào)流程。     在每個(gè)項(xiàng)目的進(jìn)行過(guò)程中，都按照需要穿插了大量的實(shí)例來(lái)幫助學(xué)生更好地了解信件的類型和實(shí)用情境。同時(shí)，在實(shí)例的選擇上，編者針對(duì)市場(chǎng)上同類教材大多內(nèi)容陳舊、材料生僻的特點(diǎn)，精選了一大批富有時(shí)代特色、大家很熟悉的例子來(lái)輔助學(xué)生理解。

書籍目錄

Brief Introduction to Business Letters  Brief Introduction to Business Letters  The Layout of a Business Letter  The Formats of a Business Letter  Writing Principles (7C)  Addressing Envelopes  Learning More  Mainly RevisionProject 1  Establishing Business Relations  Brief Introduction  Modeling Task 1  Modeling Task 2  Modeling Task 3  Modeling Task 4  Notes  Useful Sentences  Learning More  Mainly RevisionProject 2  Enquiry and Reply  Brief Introduction  Modeling Task 1  Modeling Task 2  Notes  Useful Sentences  Learning More  Mainly RevisionProject 3  Offer and Counter-offer  Brief Introduction  Modeling Task 1  Modeling Task 2  Modeling Task 3  Modeling Task 4  Modeling Task 5  Notes  Useful Sentences  Learning More  Mainly RevisionProject 4  Order and Confirmation  Brief Introduction  Modeling Task i  Modeling Task 2  Modeling Task 3  Modeling Task 4  Modeling Task 5  Modeling Task 6  Modeling Task 7  Notes  Useful Sentences  Learning More  Mainly RevisionProject 5  Payment  Brief Introduction  Modeling Task 1  Modeling Task 2  Modeling Task 3  Modeling Task 4  Modeling Task 5  Modeling Task 6  Modeling Task 7  Notes  Useful Sentences  Learning More  Mainly RevisionProject 6  Packing  Brief Introduction  The Structure of the Letter  Modeling Task 1  Modeling Task 2  Modeling Task 3  Notes  Useful Sentences  Learning More  Mainly RevisionProject 7  Shipment  Brief Introduction  Modeling Task 1  Modeling Task 2  Modeling Task 3  Modeling Task 4  Modeling Task 5  Modeling Task 6  Notes  Useful Sentences  Learning More  Mainly RevisionProject 8  Insurance  Brief Introduction  Modeling Task 1  Modeling Task 2  Modeling Task 3  Modeling Task 4  Modeling Task 5  Notes  Useful Sentences  Learning More  Mainly RevisionProject 9  Complaints, Claims and Settlements  Brief Introduction  The Principles of Writing a Letter for Claim  Modeling Task 1  Modeling Task 2  Modeling Task 3  Modeling Task 4  Modeling Task 5  Modeling Task 6  Modeling Task 7  Notes  Useful Sentences  Learning More  Mainly RevisionProject 10  Agency  Brief Introduction  Modeling Task 1  Modeling Task 2  Modeling Task 3  Notes  Useful Sentences  Learning More  Mainly RevisionAppendix 1 世界通用電報(bào)縮寫Appendix 2 常用外貿(mào)單據(jù)Appendix 3 外銷員考試外貿(mào)英語(yǔ)真題(附答案)

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