當代商務英語綜合教程

內(nèi)容概要

本教材是專門為高職高專商務英語專業(yè)學生而精心編寫的。由著名英語專家主編，高職商務英語教學一線骨干教師、本科商務英語教學專家、英語語言教育專家和企業(yè)商務英語培訓教師聯(lián)袂編寫，由外籍商務英語專家審定把關(guān)。本教材有以下特點：起點、難度適當，符合高職學生的實際特點；注重語言基本功，強化聽說讀寫譯技能訓練；富有時代特色，商務與語言有機銜接；重在培養(yǎng)職業(yè)能力，適應商務職場的需要；配有光盤、多媒體課件及網(wǎng)站，方便課余鞏固。

書籍目錄

Bookmap
    Unit 1
Text A  The Perfect Picture
Language in Use
Text B  Microsoft Seeks to Buy Yahoo! and Take Down Google
    Unit 2
Text A  Magazines
Language in Use
Text B  How Can You Survive Parties?
    Unit 3
Text A  Business Travele
Language in Use
Text B  Do You Know Where Your Brand Is?
    Unit 4
Text A  Influencing Bosses and Making Friends
Language in Use
Text B  Boeing vs Airbus: This Time It's War
    Unit 5
Text A  Hands-on Help
Language in Use
Text B  Risky Business
    Unit 6
Text A  Virtual-Relatiohip Oddities
Language in Use
Text B  How to Raise Business Finance
    Unit 7
Text A  Action Will Be Taken
Language in Use
Text B  A Tangle of Tapes
    Unit 8
Text A  What Are Organisational Myths?
Language in Use
Text B  CoPing With Catastrophe
    Unit 9
Text A  How Markets Move Space
Language in Use
Text B  Dealing With Difficult Employees
    Unit 10
Text A  Agait the Odds
Language in Use
Text B  Young Dream
    Unit 11
Text A  McDonald's 24/7
Language in Use
Text B  Sales Management
    Unit 12
Text A  Choose Optimism
Language in Use
Text B  Undetanding Hostile Custome
    Unit 13
Text A  Reading to Make Us Glad
Language in Use
Text B  Twenty More UPS Retail Stores to Offer Logistics Services
to Businesses
    Unit 14
Text A  Waking Up
Language in Use
Text B  The Nike Tranational Social Movement
Appendix  Selected Readings英語名篇選讀
Glossary

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