創(chuàng)新的神話

內(nèi)容概要

　　《創(chuàng)新的神話（第2版）（影印版）》作者Scott Berkun。 自從初版伊始，這本經(jīng)典暢銷書就被npr, msnbc，cnbc, 耶魯大學(xué)，麻省理工學(xué)院，卡耐基·梅隆大學(xué)，微軟，蘋果電腦，英特爾，google和 amazon.com，還有全世界其他的主要媒體，公司和大學(xué)討論過。它改變了數(shù)以千計的領(lǐng)袖和創(chuàng)造者理解世界的方式。第二版更新了第一版的原有內(nèi)容，而且擴展了四章全新內(nèi)容，提供了一個絕妙的機會去探尋或者重新發(fā)現(xiàn)這個關(guān)于創(chuàng)新的有力觀點?！　≡凇秳?chuàng)新的神話（第2版）（影印版）》經(jīng)典暢銷書的全新版本中，你會踏上一段關(guān)于主意的令人爆笑而且快節(jié)奏的歷史旅程。作者斯科特.伯昆將向你展示如何超越一些錯誤的說法，這些說法被很多商業(yè)專家，科學(xué)家以及流行文化愚蠢地用來指導(dǎo)他們理解主意如何改變世界。

作者簡介

作者：（美國）斯科特·伯昆（Scott Berkun）  斯科特·伯昆（Scott Berkun），是三本O’Reilly暢銷書的作者，包括《Making Things Happen》、《The Myths of Innovation》以及《Confessions of a Public Speaker》。他是一位專職的作家和演說家，他的作品發(fā)表在《紐約時報》、 《福布斯》雜志、《經(jīng)濟學(xué)人》雜志、《華盛頓郵報》、《連線》雜志、國家公共電臺（National Public Radio）以及其他媒體上。他定期給（《哈佛商業(yè)評論》雜志和《商業(yè)周刊》供稿，還在華盛頓大學(xué)（Universitv of Washington）教授創(chuàng)造性思考課程，并且在MsNBc和cNBc電視臺作為一個創(chuàng)新和管理專家出鏡。他經(jīng)常在自己廣受歡迎的博客網(wǎng)站上寫作關(guān)于創(chuàng)新和創(chuàng)造性思維的內(nèi)容，在那兒你可以找到他的很多關(guān)于各種主題的講座錄像。

書籍目錄

Commitment to research accuracy Preface for the paperback edition Chapter 1 The myth of epiphany Chapter 2 We understand the history of innovation Chapter 3 There is a method for innovation Chapter 4 People love new ideas Chapter 5 The lone inventor Chapter 6 Good ideas are hard to find Chapter 7 Your boss knows more about innovation than you Chapter 8 The best ideas win Chapter 9 Problems and solutions Chapter 10 Innovation is always good Chapter 11 Epilogue: Beyond hype and history Chapter 12 Creative thinking hacks Chapter 13 How to pitch an idea Chapter 14 How to stay motivated Appendix Research and recommendations Photo credits Acknowledgments How to help this book: A request from the author About the author Index

章節(jié)摘錄

版權(quán)頁：   插圖：   How innovations start The top question famed innovators hear is ""How did you start？""It's the beginnings that drive our curiosity: when did Edison get the idea for the lightbulb, or how did the Google founders envision a better search engine？ Everyone wants to know where the magic happened, and since they can't imagine the magic sprinkled across years of work, they assume it's a secret-a tangible, singular element hiding behind the start.Like our endless quest to explain the origins of things, we're prone to seeking magic in beginnings. It's this desire that leads otherwise bright minds to research Michael Jordan's breakfast, da Vinci's or Einstein's napping habits, or Linus Torvalds' （founder of Linux） chosen style of underwear.2 The irrelevance of these details is obvious here in the logical confines of this book, but we've all considered similarly ridiculous questions about someone we admire.I once researched which typewriter Hemingway had and which inks Shakespeare used to pen his plays.Dreams don't run on logic: when we follow our emotions, we find both amazing and ridiculous things, and it takes time to sort one from the other, or to realize they are one and the same. The eventual problem with excessive, dreamy curiosity is that-instead of making our own beginnings, right here and now-we seek to reuse others' proven magic.We try to borrow their beginnings and retrofit them into our lives.Of course, still safe in this book, we know details from others' experiences are unlikely to be pivotal in our own--what worked for them, during their era,won't necessarily work for anyone else.For example, imagine that Alexander the Great was born in Iceland or Steve Jobs in medieval France--how well would their ""magic"" work in those environments？ There are countless factors in any success story, and only some belong to the innovators as individuals.Bo Peabody, venture capitalist and founder of Tripod （the eighth largest website in 1998） wrote, ""Luck is a part of life, and everybody, at one point or another, gets lucky.But luck is a big part of business life and perhaps the biggest part of entrepreneurial life.Acknowledging the uncontrollable factors helps divorce us fromworshiping the details of our heroes' achievements.Studying history grants power, but only when we overcome romance and see innovators as humans just like us with similar limitations and circumstantial influences.

媒體關(guān)注與評論

　　“精致，簡單、有力：一本關(guān)于創(chuàng)新的具有創(chuàng)新性的書?！薄　　狣on Norman　　　　《Design of Everyday Things》作者“富有思想性，具有逆向思維，而且讀起來很棒?！薄　　猂ichard Saul Wurman，TED會議的創(chuàng)始人　　　　“用智慧、真相和權(quán)威辨析了關(guān)于想法從哪里來的錯誤觀念。這本書將改變你對發(fā)明的想法——永遠地。”　　——Lifehacker.com　　　　“富有洞察力、令人鼓舞、發(fā)人深思和讀起來很有趣的書。而最棒的是這本書深入了創(chuàng)新的心臟以及創(chuàng)新面對的各種挑戰(zhàn)?？傮w來說非常了不起?！薄　　狫one Seely Brown，　　　　前施樂Palo Alto研究中心（PARC）總監(jiān)　　“伯昆的書充滿深刻的見解，佐以歷史實例，不僅揭示了關(guān)于創(chuàng)新流傳廣泛的神話的謬誤之處，也指明了如何讓你的新想法更現(xiàn)實可行。即使在今天超級繁忙的商業(yè)世界里，花點時間閱讀本書也是非常值得的?！薄　　猅om Kelley，IDEO總經(jīng)理，　　《The Ten Faces of lnnovation》的作者

編輯推薦

《創(chuàng)新的神話(第2版)(影印版)》中，著名暢銷書作者Scott Berkun認(rèn)真研究了創(chuàng)新歷史，包括來自軟件開發(fā)和網(wǎng)絡(luò)時代的實例，揭示了想法是如何成為成功的創(chuàng)新——這些事實可以用于應(yīng)對當(dāng)前的挑戰(zhàn)。

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