國際商務(wù)英語

內(nèi)容概要

《國際商務(wù)英語》是適用于普通高高院校國際貿(mào)易，工商管理，電子商務(wù)。財政金融，外貿(mào)英語，涉外文秘等專業(yè)的商務(wù)英語閱讀教材。通過學(xué)習有關(guān)商務(wù)活動的語言材料，學(xué)生可以熟悉并掌握當代商務(wù)理念和國際商務(wù)慣例，了解英語國家的社會和商業(yè)文化。具體教學(xué)要求為：能讀懂中等難度的商務(wù)英語文章，理解準確率在75%以上；能夠翻譯一般性商務(wù)材料，詞匯要求為認知詞匯達到7000至8000個單詞，其中熟練掌握約5000個單詞。

書籍目錄

Unit 1 What is International Business?  Text: The Nature of International BusinessUnit 2 Exporting and Importing Procedures  Text: Exporting and Importing ProceduresUnit 3 Documents  Text: International Trade DocumentationUnit 4 Business Organization and WTO  Text: World Trade OrganizationUnit 5 Regulations and Trade Barrier  Text: Nontariff Barriers to TradeUnit 6 E-commerce  Text: E-commerceUnit 7 Joint Ventures  Text: Joint VenturesUnit 8 Intellectual Property  Text: Intellectual PropertyUnit 9 Marketing and Sales  Text: Marketing Is All Around UsUnit 10 Accounting  Text: Accounting --The Language of BusinessUnit 11 Human Resources Management  Text: Human Resource ManagementUnit 12 Intemational Convention  Text: UN Convention on Contracts for the International Sale of GoodsUnit 13 Public Relations and Advertisement  Text: Public RelationsUnit 14 Culture and Communication  Text: Recognize Cultural DifferencesUnit 15 Globalization  Text: Is Globalization Slowing Down?Unit 16 International Taxation  Text: International TaxationKeys to Exercises“商務(wù)英語閱讀”課程教學(xué)大綱參考文獻

章節(jié)摘錄

　　The same holds true for countries. Paul Samuelson， a well-known United States econonust， gives this example： the United States is relatively more efficient than Europe in producing food （using only one-third of the labor that Europe does）and in producing clothing （using only one-half the labour）. Thus， while the United States has an absolute advantage in both forms of production， its effi-ciency in food production is greater. It has a comparative disadvantage in cloth-ing. Consequently， a great deal of clothing is exported from Europe to the United States. To summarize，[1] the theory of comparative advantage states that if each country specializes in products in which it has a comparative advantage （greatest relative efficiency）， trade between these countries will be mutually profitable.　　Comparative advantage has led countries to specialize in particular products and to mass-produce. Sometimes this goes one step further. Italy gained a com-parative advantage over many countries in mass-producing wine. France， self-supporting in wine， presently imports large quantities of Italian wine， which is cheaper. In tum， a large portion of the French wine production is exported.　　It is generally assumed that international business is beneficial for all partici-ptrrits.[2] However， govemments can often take protectionist measures. For exam-ple， they can impose tariffs and quotas on imported items. A tariff is a tax on im-ported items， computed as a percentage of the import value. An import quota is the maximum quantity of a product allowed into a country during a given period of time. These measures are meant to protect domestic industry so that imported goods will not be sold cheaper than home-produced ones. At the same time， cou-ntries attempt to achieve equilibrium in the balance of payments.　　Intemational business can also be linuted due to the high cost of transporting bulky or perishable goods. Even if the United States had a comparative advantage over Jordan in producing lampposts， transportation expenses would prevent export-ing them to that country. Similarly， if Holland had a comparative advantage over-Brazil in producing tomatoes， transportation cost would make these perishable goods too expensive to sell.　　……

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