跨文化商務(wù)交際

內(nèi)容概要

　　跨文化交際學(xué)，是一門新興的交叉學(xué)科，涉及人類學(xué)、心理學(xué)、語言學(xué)、傳播學(xué)、社會學(xué)等學(xué)科。從20世紀(jì)60年代開始，跨文化交際學(xué)快速發(fā)展，成為高校紛紛開設(shè)的熱門課程。目前而言，為本科學(xué)生編寫的跨文化交教材不少，但尚未有專門針對高職高專學(xué)生的。本書適用于高職高專層次商務(wù)英語和國際貿(mào)易專業(yè)的學(xué)生，可作為跨文化商務(wù)交際相關(guān)課程的教材。
　　根據(jù)人才市場的變化，商務(wù)英語專業(yè)正在進行專業(yè)改造和課程體系的改革，使本專業(yè)人才培養(yǎng)方案不斷優(yōu)化，以適應(yīng)市場的需要，這將進一步要求學(xué)生突出跨文化交際的應(yīng)用能力這一特色。本教材以任務(wù)型的案例分析法為主，注重事實和學(xué)生的學(xué)習(xí)主動性、參與性、師生間的互動性，旨在增加商務(wù)類學(xué)生的跨文化意識，克服文化沖突，提高跨文化交際水平，從而增強國際商務(wù)競爭能力。
　　本書通過一個個具體典型的商務(wù)案例及經(jīng)典的跨文化事件分析討論，加深學(xué)生對不同文化的認識，增加跨文化敏感性和實際交際能力，同時激活思維，培養(yǎng)學(xué)生發(fā)現(xiàn)和分析問題的能力，選擇的案例注重典型性、實用性、趣味性和時代感，以應(yīng)用能力為目的，對較深的理論概念不作深入的闡述，而是通過案例說明，緊密聯(lián)系商務(wù)活動中的實際問題，突出應(yīng)用能力的培養(yǎng)，案例來源于國內(nèi)外近期出版的相關(guān)專著、教材、報刊雜志、網(wǎng)絡(luò)等。

書籍目錄

Unit One Communication and Intercultural
Communication
　Reading 1 Communication
　Reading 2 Communication in a Global Village
　Reading 3 Intercultural Communication
Unit Two Culture and Language
　Reading 1 Culture
　Reading 2 The Iceberg Model of Culture
　Reading 3 Coping with Cultural Differences
　Reading 4 Culture Shock--New York City to Rural France
　Reading 5 Ctilture and Language---Language Mirrors
Values
　Reading 6 Translation and Culture
Unit Three Verbal Communication
　Reading 1 The Meaning in Words
　Reading 2 The Cultural Connotation of Chinese Kinship
Terms
　Reading 3 How to Manage Verbal Intercultural Communication
Effectively
Unit Four Nonverbal Communication
　Reading 1 The Power of Nonverbal Communication
　Reading 2 Body Language
　Reading 3 How to Understand Monochronic and Polychr0nic Time
to Improve International Business Communications
　Reading 4 How's Your Personal Distance--Watch This
Space
Unit Five Communication Style---High and Low Context
　Reading 1　General Introduction to High-context and Low-context
Cultures
　Reading 2 High-low Context as a Communication Tool for
Understanding Cultural Differences
　Reading 3 Chinese Communication Style
Unit Six Cultural Dimension
　Reading 1 Hofstede's Five Cultural Dimensions
　Reading 2 The Drawbacks of Applying the Hofstede Model
Unit Seven Managing Intercultural Conflicts
　Reading 1 Conflict
　Reading 2 Culture and Conflict
　Reading 3 Destructive vs. Constructive Conflict
Unit Eight Intercultural Negotiation
　Reading 1 Cross-Cultural Negotiations
　Reading 2 Japanese Negotiation Style
　Reading 3 The 36 Chinese Strategies Applied to
Negotiation
Unit Nine Intercultural Management
　Reading 1 Intercultural Management
　Reading 2 Intercultural Synergy in Mergers &
Acquisitions
　Reading 3 KFC and McDonald's a Model of Blended
Culture
　Reading 4 The Art of Communication is the Language of
Leadership
Unit Ten Understanding East and West Cultures and Their
Behaviors
　Reading 1 Japanese Culture
　Reading 2 Key American Values
　Reading 3 The Impact of Cultural Differences When Entering
Chinese Market
　Reading 4 Working with the French
　Reading 5 India

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