國際商務函電

內(nèi)容概要

本書為高職高專院校國際經(jīng)濟與貿(mào)易、國際商務及商務英語等專業(yè)“國際商務函電”課程的教材，按照涉外商務的各個過程分模塊逐一介紹國際商務業(yè)務所涉及信函的寫作要領和寫作技巧，采取范文舉例和寫作實踐相結合的方式進行系統(tǒng)的講解，并聯(lián)系實際加入函電寫作實訓的環(huán)節(jié)，形式新穎，內(nèi)容豐富，條理清晰。     本書不僅適合教學需要，而且可供從事相關工作的人員作為商務函電寫作的參考資料，可以根據(jù)個人工作需要有針對性地選擇相關信函，按照信函范文模式，改變具體內(nèi)容，從而快捷有效地寫出高質(zhì)量的國際商務函電。

書籍目錄

Part 1 Layout of Busines Letter Writing 1.1 Layout of Business Letters 1.2 Format of Business Letters 1.3 Addressing an Envelope 1.4 General Procedures and Outline forBusiness Letter Writing(寫信的基本步驟和框架)Part 2 General Business Letters 2.1 Name Card 2.2 Letter of Invitation 2.3 Invitation Card 2.4 Leters of ThanksPart 3 Business Letters in International Trade 3.1 Negotiation of the Contract   3.1.1 Establishment of Business Relations   3.1.2 Enquiries and Replies   3.1.3 Offers and Counter Offers   3.1.4 Sales Promotion   Supplement A Specimen of a Sales Contract 3.2 Execution of the Contract   3.2.1 Terms of Payment   3.2.2 Establishment of and Amendment to L/C   Supplement Letter of Credit   3.2.3 Packing and Shipment   3.2.4 Insurance   3.2.5 Complaints and Claims   3.2.6 Agency   3.2.7 Invitation to Bid and Submit to Bid   3.2.4 AppendixKey to the exercses參考文獻聯(lián)編學校名單

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