管理專業(yè)英語教程

內(nèi)容概要

本書是供管理學院的學生在學完“基礎英語”之后而使用的管理英語教材。全書所有材料皆取自于近幾年國外的英文書刊，內(nèi)容豐富、題材廣泛、語言流暢、文字活潑，既涵蓋管理學科各方面的內(nèi)容，又不乏有趣生動的案例，具有較強的可讀性。    本書共20個單元，其后還附5篇管理學名著選文。各單元由課文、課文練習、精讀、泛讀組成。各單元內(nèi)容相關性強，詳盡的雙語詞匯注解和課文難點注釋為學習者提供了方便；精心設計的課文練習和閱讀理解有利于鞏固、提高學生閱讀、寫作管理英語的能力。    本書適宜于作為大專院校、成人教育、自學考試管理專業(yè)的教學用書，也宜作學習管理英語的自學用書。

書籍目錄

Unit 1　Text: Should Water Be Worth More than Diamonds?　Exercises to the Text　　Intensive Reading: Demand and Supply　Extensive Reading: Adam Smith and the Birth of Economic ScienceUnit 2　Text: Behavioral Considerations in Market Analysis　Exercises to the Text　Intensive Reading: Planning a Marketing Research Project　Extensive Reading: Producing for the ConsumerUnit 3　Text: Motivational Research　Exercises to the Text　Intensive Reading: Gillette Goes High Tech　Extensive Reading: Win over the CustomerUnit 4　Text: The Statistical Testing of Economic Theories: an Example　Exercises to the Text　Intensive Reading: Analysis of the Data　Extensive Reading: Extending the AnalvsisUnit 5　Text: Benefit-Cost Analysis　Exercises to the Text　Intensive Reading: Limitations and Problems　Extensive Reading: Technological versus Economic Efficiency: an ExampleUnit 6　Text: Importance of Product Innovation　Exercises to the Text　Intensive Reading: Development of New Products　Extensive Reading: What Is a "New" Product?Unit 7　Text: Management of Physical Distribution　Exercises to the Text　Intensive Reading: Selection of Channels of Distribution for a New Product 　　Extensive Reading: Optimization and Cost Trade-OffsUnit 8　Text: Applying Management Science　Exercises to the Text　Intensive Reading: Limitations of Management Science Models　Extensive Reading: IBM' s Approa h to PlanningUnit 9　Text: Psychological Influence on Buyer Behavior　Exercises to the Text　Intensive Reading: Decision Making Process in Buying　Extensive Reading: Classification of Consumer Goods .Unit 10　Text: Risks and Its Management　Exercises to the Text　Intensive Reading: Risk Measurement　Extensive Reading: Control of RiskUnit 11　Text: Advertising　Exercises to the Text　Intensive Reading: Developing the Media Plan　Extensive Reading: The Advertising MediaUnit 12　Text: Motivating Workers in Workplace 2000　Exercises to the Text　Intensive Reading: Japanese Approach to Business　Extensive Reading: Ouchi——Theory ZUnit 13Unit 14Unit 15Unit 16Unit 17Unit 18Unit 19Unit 20Selected Reading from Management ClassicsVocabulary

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