國(guó)際商務(wù)英語(yǔ)

出版時(shí)間:2008-1  出版社:上海財(cái)大  作者:鄒勇 編  頁(yè)數(shù):273  

內(nèi)容概要

  世紀(jì)之交的世界,經(jīng)濟(jì)貿(mào)易全球一體化發(fā)展趨勢(shì)正在不斷加強(qiáng),各國(guó)經(jīng)濟(jì)的相互滲透與依存,生產(chǎn)國(guó)際化、貿(mào)易自由化、金融一體化已成為一個(gè)重要的時(shí)代特征。在我國(guó)大力發(fā)展對(duì)外貿(mào)易、積極有效地利用外資、全面推進(jìn)國(guó)際經(jīng)濟(jì)貿(mào)易合作的大局下,社會(huì)上對(duì)既有專業(yè)知識(shí)又能熟練運(yùn)用英語(yǔ)的人才的需求也越來(lái)越迫切。有效地提高學(xué)生的實(shí)際語(yǔ)言運(yùn)用能力,培養(yǎng)既有專業(yè)知識(shí)又能熟練運(yùn)用英語(yǔ)的人才,使學(xué)生所學(xué)的知識(shí)跟上時(shí)代的節(jié)奏,符合社會(huì)經(jīng)濟(jì)生活的實(shí)際需要,已成為英語(yǔ)教育工作者的歷史責(zé)任,也是日益發(fā)達(dá)的經(jīng)濟(jì)和社會(huì)發(fā)展的需要。  本書(shū)是一本立足于商務(wù)英語(yǔ)理論和實(shí)務(wù)的綜合性教材,包括國(guó)際貿(mào)易、國(guó)際支付、商務(wù)洽談和函電、船運(yùn)、電子商務(wù)、會(huì)議準(zhǔn)備等內(nèi)容。  本教材課文大多選自有關(guān)國(guó)際經(jīng)濟(jì)貿(mào)易的原版書(shū)籍,部分選自英美報(bào)刊。本教材部分注解摘自國(guó)內(nèi)權(quán)威資料。材料力求新穎,又有代表性,并能反映當(dāng)代國(guó)際經(jīng)濟(jì)貿(mào)易的一些重大變化。

作者簡(jiǎn)介

  鄒勇,教授,1982年畢業(yè)于四川師范大學(xué)外國(guó)語(yǔ)學(xué)院。碩士研究生導(dǎo)師,中國(guó)人民銀行金融專業(yè)英語(yǔ)證書(shū)考試委員會(huì)專家組成員。長(zhǎng)期以來(lái),致力于國(guó)際商務(wù)英語(yǔ)教學(xué)與科研。出版專著、主編教材30部。代表作有:《最新外貿(mào)英語(yǔ)實(shí)務(wù)》、《經(jīng)貿(mào)英語(yǔ)實(shí)務(wù)》、《金融與國(guó)際貿(mào)易實(shí)務(wù)(英

書(shū)籍目錄

前言Chapter 1 Introduction to International Business 1.1 International Business 1.2 International Trade 1.3 International SettlementsChapter 2 Business Negotiation 2.1 Overview of Negotiation 2.2 The Preparation of Business Negotiation 2.3 The Principles of Business Negotiation 2.4 General Procedure in Business NegotiationChapter 3 Establishment of Contract 3.1 Contract and Its Formation 3.2 The Structure of ContractChapter 4 Price Terms 4.1 International Trade Terms 4.2 Six Common Used Trade Terms 4.3 Other Trade TermsChapter 5 Bill of Exchange 5.1 Definition and Essentials 5.2 Parties and ActsChapter 6 Remittance and Collection 6.1 Remittance 6.2 Application of Remittance 6.3 Collection 6.4 Types of Collection and Procedures 6.5 Characteristics.Risks and Bank's Liabilities 6.6 Finance under Documentary CollectionChapter 7 Letter of Credit 7.1 Letter of Credit 7.2 Types of L/C and ProcedureChapter 8 Transportation & Its Particulars 8.1 Three Parties 8.2 Types of Shipment 8.3 Basic Forms of Transport DocumentChapter 9 Writing Layout 9.1 The Layout of the Envelope 9.2 The Layout of the Letter 9.3 The Essential Elements of a Business LetterChapter I0 Business Letters 10.1 Establishing Business Relations 10.2 Inquiry Letter 10.3 Offers.Counter-offers and Declining Offers 10.4 Order and Order Acceptance 10.5 Complaints and ClaimsChapter 11 Advertisement 11.1 The Brief Introduction of Advertisement 11.2 The Elements of Advertisements and Leaflet Brochures 11.3 Sales LettersChapter 12 E-commerce 12.1 What is E-commerce 12.2 Retailing in E-commerce 12.3 E-banking 12.4 The Future of E-commerce in ChinaChapter 13 Business Presentation 13.1 What is a Presentation 13.2 The Preparing Work of a Presentation 13.3 The Structure and Language of Business Presentation 13.4 Make a PowerPointChapter 14 Meeting Preparation.Conduction and Attendance 14.1 Preparation 14.2 Conduetion 14.3 AttendanceChapter 15 Conference Information 15.1 Types of Meetings 15.2 Classified Conference Information 15.3 Available Conference Information Sources

章節(jié)摘錄

  The documentary requirements are designated by the buyer in his bank application for the letter of credit. The bank follows these in preparing its letter of credit.   A typical letter of credit may call for the following documents: an invoice, a bill of lading, manne msurance, a packing list, a weight list, an inspection certificate, and a certificate of origin (a consular statement of the country of origin).  Not all these documents are required in every letter of credit transaction. Sometimes, other documents must be used. For example, food shipment coming into the United States requires clearance by the Food and Drug Administration.  The customary letter of credit calls for a "full set on board ocean bills of lading to order of shipper, blank endorsed'. Each of these phrases will now be exanuned. Full Set. Steamship companies issue more than one original bill of lading. This custom a- rose from the practice of bank or importer in two mails, each a day apart, to ensure that one set would get through if sometlung happened to one of the airplanes.   On Board. This written notation on the bills of lading indicates that the goods have actually been put on board of the named vessel. Ocean Bills of Lading. Airlines, trucks, and railroads also issue bills of lading. The designation of "ocean" confirms that shipment is by sea.  To Order Shipper, Blank Endorsed. This provides protection to the bank that issues the letter of credit during. The time between the bank's payment to the exporter and the .repayment to the bank by the buyer. The bill of lading can indicate that the goods are to be 8hipped and delivered to the shipper and by requiring that the consignee should be in blank, the document becomes a negotiable instrument wherein the title to the merchandise goes with possession of the bills of lading, The shipping company agent at the receiving port can deliver the goods only  When someone presents an endorsed bill of lading. In the interim, the bank retains possession of the bills of lading.  If the buyer goes into bankrupt, the bank takes possession of the merchaiidise. In this way, it has a source of payment for the extension of credit.  The letter of credit specifies the expiration date, on which the documents can be presented.   ……

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  •   這本書(shū)內(nèi)容很好,個(gè)人比較喜歡。
  •   老師指定用書(shū)
  •   價(jià)格便宜,而且還免郵!
  •   貌似是因?yàn)檫@個(gè)版本比較舊了,書(shū)應(yīng)該是放了挺久的存貨,有點(diǎn)舊,但是總體來(lái)說(shuō)還是可以的。
  •   教材吧,內(nèi)容很豐富,就是排版什么的有點(diǎn)枯燥了。
  •   書(shū)挺好的,要是能折扣大點(diǎn)就更好了~~呵呵
  •   買(mǎi)之前沒(méi)有認(rèn)真看好,全是英文的~~太高深了~
 

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