工商管理專業(yè)英語

內(nèi)容概要

　　《21世紀專業(yè)英語系列教程：工商管理專業(yè)英語》是專為高等院校經(jīng)濟、管理類本科學生編寫的專業(yè)英語教程。所用英語規(guī)范、生動，知識體系全面、嚴謹，符合經(jīng)濟管理的實際發(fā)展情況，有助于大學經(jīng)濟、管理專業(yè)學生的英語專業(yè)課學習。《21世紀專業(yè)英語系列教程：工商管理專業(yè)英語》由24個單元組成，涉及管理學、組織行為學、人力資源管理、戰(zhàn)略管理、生產(chǎn)與運營管理、經(jīng)濟學、會計學與公司理財、市場營銷學等方面知識內(nèi)容。　　《21世紀專業(yè)英語系列教程：工商管理專業(yè)英語》可用作經(jīng)濟、管理類本科生專業(yè)英語教材，也可用于其它相關專業(yè)的專業(yè)外語教材，以及有一定專業(yè)知識人士的自學材料。

書籍目錄

Unit 1 EconomicsUnit 2 Macroeconomics and MicroeconomicsUnit 3 MoneyUnit 4 ManagementUnit 5 The Highlighting Elements to Management in The New EraUnit 6 Managing Change and InnovationUnit 7 Foundation of Organhation StructureUnit 8 Human Resource Management （HRM）Unit 9 Human Resource Policies and hacticesUnit 10 MarketsUnit 11 MarketingUnit 12 Products and PricingUnit 13 Strategic Environment Analysis（Ⅰ）Unit 14 Strategic Environment Analysis（Ⅱ）Unit 15 Strategy FonnulationUnit 16 Strategic AlliancesUnit 17 Enterpnse Resource PlanrungUnit 18 Supply Chain ManagementUnit 19 Accounting PtofessionUnit 20 The Conventions of Contemporary AccountingUnit 21 Accounting Equation and Double EnUyUnit 22 Financial Cash flowUnit 23 Financial Statement AnalysisUnit 24 Net Present ValueReferences

章節(jié)摘錄

　　Adam Smith is usually considered the founder of the field of microeconomics，the branch of economics， which today is concemed with the behavior of individual entities such as markets，finns，and households.ln The Wealth of Nations， Smith considered how individual prices are set， studied the detennination of prices of land，labor， and capital， and inquired into the strengths and weaknesses of the market mechanism. Most important，he identified the remarkable efficiency properties of markets and saw that economic benefit comes from the self-interested actions of individuals.AIl these are still important issues today，and while the study of microeconomics has surely advanced greatly since Smith's day，he is still cited by politicians and economics alike.　　The other major branch of our subject is macroeconomics，which is concemed with the overall performance of the economy. Macroeconomics did not even exist in its modern form until 1935， when John Maynard Keynes published his revolutionary General Theory of Employment，lnterest and Money.At the time，England and the United States were still stuck in the Great Depression of the 1930s，and over one-quarter of the American labor force was unemployed.ln his new theory Keynes developed an analysis of what causes unemployment and economic downtums，how investment and consumption are determined，how central banks manage money and interest rates，and why some nations thrive while others stagnate.Keynes also argued that govemments had an important role in smoothing out the ups and downs of business cycles. Although macroeconomics has progressed far since his first insights， the　　issues addressed by Keynes still define the study of macroeconomics today.　　The two branches - microeconomics and macroeconomics - converge to fonn modem economics.At one time the boundary between the two areas was quite distinct; more recendy， the two sub-disciplines have merged as economists have applied the tools of microeconomics to such topics as unemployment and inflation.　　In macroecononucs we study the economy as a whole; in nucroecononucs we look at individual markets. The distinction is imprtant.ln microeconomics we might examine the effects of an increase in the price of tomatoes.We can apply the Law of Demand which tells us that - all other things remaining the same - the quantity of tomatoes that people will purchase will go down when the price goes up. We can introduce the concept of price elasticity of demand and attempt'to measure how large or small an effect the price mcrease　　will have on the quantity purchased.ln macroeconomics we might examine the effects of inflation - all prices gomg up at once.Obviously，the outcome will be quite different.　　We would need to make the same type of distinction if we were studying labor markets. If the wages of a particular type of labor - short order cooks， for example - were to mcrease we could predict that employers would find ways to get by with fewer hours of that type of iabor. That is microeconomics. But if wages were to increase across the entire economy，prediction would be much more complicated.When we just study he wages of short-order cooks，we can ignore the effect that their extra eamings will have on their demand for goods and services since they make up a small proportion of the workforce. But when all wages go up，the effect on overall demand is too large to ignore - so- we will have to apply the theories of macroecononucs.　　In short，microeconomics is the econorrucs of one thing at a time and macroecononucs is the economics of everything at once.　　……

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