商務(wù)英語(yǔ)綜合教程（上冊(cè)）

內(nèi)容概要

本套教材的編寫(xiě)內(nèi)容及編寫(xiě)特點(diǎn)簡(jiǎn)介如下：     1.專(zhuān)業(yè)性強(qiáng)：本書(shū)緊扣經(jīng)貿(mào)專(zhuān)業(yè)知識(shí)，以“必須、夠用”為原則，突出實(shí)用性和針對(duì)性。　　2.選材實(shí)用：在選材方面注意了文章的時(shí)效性、語(yǔ)言的質(zhì)量和典型性，以最新鮮的商務(wù)語(yǔ)言傳遞最新的國(guó)際商貿(mào)信息和當(dāng)今商務(wù)熱點(diǎn)。取材寬泛、語(yǔ)言規(guī)范、內(nèi)容系統(tǒng)、時(shí)代感強(qiáng)、重難點(diǎn)突出、解析透徹清楚，集知識(shí)、趣味和實(shí)用為一體。　　3.內(nèi)容豐富 ：介紹國(guó)際經(jīng)貿(mào)的一些做法、慣例與程序，傳送現(xiàn)實(shí)有用的經(jīng)濟(jì)信息。文章涵蓋的主題有：貿(mào)易、營(yíng)銷(xiāo)、管理、國(guó)際金融、廣告媒體、商務(wù)法律、國(guó)際投資、商務(wù)溝通以及國(guó)際競(jìng)爭(zhēng)，等等。讀者在了解經(jīng)濟(jì)方面知識(shí)的同時(shí)將學(xué)到地道的英語(yǔ)?！　?.結(jié)構(gòu)新穎：每單元由五部分組成，文章語(yǔ)言真實(shí)地道，信息量大，主題一致，便于鞏固。通過(guò)解讀課文，學(xué)生可以了解專(zhuān)業(yè)知識(shí)培養(yǎng)良好的聽(tīng)、說(shuō)、讀、寫(xiě)、譯的習(xí)慣；提高思考、解決問(wèn)題的能力；擴(kuò)大詞匯量?！　?.技能培養(yǎng)：本教材注重把語(yǔ)言技能的訓(xùn)練與專(zhuān)業(yè)知識(shí)有機(jī)結(jié)合起來(lái)。習(xí)題中有些問(wèn)題屬于開(kāi)放式的，要求學(xué)生理論聯(lián)系實(shí)際，認(rèn)真獨(dú)立地思考問(wèn)題、深入深究問(wèn)題，最終解決問(wèn)題。在這一過(guò)程中學(xué)生的表達(dá)能力同時(shí)得以鍛煉。

書(shū)籍目錄

Unit1 　TEXT Advertising 　SUPPLEMENTARY READING Sales Promotion Unit2 　TEXT WTO in Brief 　SUPPLEMENTARY READING Greater Wealth of Nations Unit3 　TEXT IMF at a Glance 　SUPPLEMENTARY READING Gold in the IMF Unit4   TEXT Multinational corporations  SUPPLEMENTARY READING foreign direct investment-era of the multinationals  Unit5  TEXT world tourism organization  SUPPLEMENTARY READING travel with a travel agentUnit6  TEXT imports and exports  SUPPLEMENTRAY READING prearations for exportUnit7   TEXT Methods of payment for imports and exports  SUPPLEMENTARY READING letters of creditUnit8  TEXT The costs of economic growth  SUPPLEMENTARY READING asia chokes on growing pollutionUnit9  TEXT climate change-hot under the collar   SUPPLEMENTARY READING SUTAINABILLITYUnit10   TEXT Advertising:it`s every where  SUPPLEMENTARY READING Magazine marketUnit11   TEXT The intellectual property rights&the internaional consumers`s day  SUPPLEMENTARY READING tRADEMARKS AND PATENTSUnit12  TEXT Developing an intercultural training program  SUPPLEMENTARY READING Cultural stereotypes and misunderstandingsUnit13   TEXT Quality of service at mc donald`s  SUPPLEMENTARY READING Apple and ibmUnit14  TEXT Insurance  SUPPLEMENTARY READING MARINE cargo insuranceUnit15  TEXT What kind of negltiations are you preparing for?  SUPPLEMENTARY READING AGUIDE TO SUCCESSFUL NEGOTIATIONSUnit16  TEXT welcome to the wired world   SUPPLEMENTARY READING foreign banks eye online business

編輯推薦

　　本套教材的編寫(xiě)內(nèi)容及編寫(xiě)特點(diǎn)簡(jiǎn)介如下：　　1.專(zhuān)業(yè)性強(qiáng)　　2.選材實(shí)用　　3.內(nèi)容豐富　　4.結(jié)構(gòu)新穎　　5.技能培養(yǎng)。

圖書(shū)封面

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