跨文化交際實(shí)訓(xùn)

內(nèi)容概要

在21世紀(jì)的信息時(shí)代，伴隨著中國(guó)對(duì)外開(kāi)放的深入，全球經(jīng)濟(jì)一體化步伐的加快，以及中國(guó)世界工廠(chǎng)地位的確立，中國(guó)企業(yè)的機(jī)遇與挑戰(zhàn)也相伴而來(lái)。一方面，中國(guó)企業(yè)的市場(chǎng)份額擴(kuò)展到全球范圍；另一方面，中國(guó)企業(yè)要面臨國(guó)內(nèi)外對(duì)手的激烈競(jìng)爭(zhēng)。中外企業(yè)在日益頻繁的交往和碰撞中互相影響著對(duì)方的國(guó)家文化、企業(yè)文化以及個(gè)人價(jià)值觀。而在這些東西方的跨文化交流中，研究彼此的商業(yè)運(yùn)作模式及思維方法也必將為有效的交際起到不可低估的作用。同時(shí)，在頻繁的交際中，我們屢屢看到來(lái)自不同文化背景的人們?cè)诮浑H中所表現(xiàn)的尷尬、不快與失望?；诖?，本書(shū)以雙語(yǔ)教學(xué)、文化教學(xué)、任務(wù)型教學(xué)法等理論為指導(dǎo)，從跨文化交際的視角，剖析國(guó)際商務(wù)交流的實(shí)例，介紹與跨文化交際相關(guān)的理論與實(shí)踐。    本書(shū)共分為八章，涵蓋了跨文化交際各個(gè)方面的主要內(nèi)容，并對(duì)其中一些重要問(wèn)題有相對(duì)深入的介紹與討論。第一章從文化的定義、特點(diǎn)以及層次人手，打開(kāi)跨文化交際的大門(mén)；第二章和第三章分別探討了文化差異在言語(yǔ)交際和非言語(yǔ)交際方面的種種表現(xiàn)；第四章對(duì)影響人們感知和認(rèn)知世界的文化因素進(jìn)行了剖析，并比較了中西方在文化價(jià)值觀方面的不同，介紹了文化維度的概念；第五章主要描述了跨文化交際過(guò)程中可能遇到的障礙，以及應(yīng)對(duì)文化沖擊的種種方法；跨文化商務(wù)交際的禮儀為第六章，主要涉及了交際中的諸多細(xì)節(jié)，如介紹、問(wèn)候、禮物、著裝、社會(huì)習(xí)俗、幽默、迷信和禁忌、商務(wù)日程等。第七章和第八章是跨文化商務(wù)交際的實(shí)戰(zhàn)部分，第七章介紹了跨文化商務(wù)談判，探討了談判的定義，跨文化談判的風(fēng)格，各個(gè)階段、談判策略等，第八章探討了跨文化品牌經(jīng)營(yíng)和跨文化廣告，以及影響這兩方面的種種要素。

書(shū)籍目錄

Chapter 1 Culture,Communication & Intercultural CommunicationChapter 2 Verbal CommunicationChapter 3 Nonverbal CommunicationChapter 4 Cultural ValuesChapter 5 Culture Shock in Intercultural CommunicationChapter 6 Business Etiquette & Social CustomsChapter 7 Intercultural Business NegotiationChapter 8 Intercultural Market CommunicationReference KeyBibiography

章節(jié)摘錄

　　交際的重要性　　Intercultural communication skills are essential for businesspersons in today’S market.The increase in globalization in the last few decades has changed the way people view the world and conduct business in that world：Economic globalization generally results in individuals from one culture working not only with，but also for individuals from another culture.Business schools have a responsibility to prepare their students to be ef fectiveintercuItural communicators.Many business school.the U.S.have begun toincorporate intercultural Communication into their curricula through individual chapters，research projects，semester-long courses，study abroad programs，and other methods.However.it seems that the students in China sometimes are more interested in learning about business and professional knowledge than in learning about the process of interculturaI business communication.Effective internationaI business communication skills are the backbone that supports many transactions of businesses throughout theworld.The ability to communicate effectively gives both businesspersons and the irorgan izations tangible benefits.　　The goal in Iearning should therefore be to increase the students communicative competency skills，which would.include not only linguistic competencies but alsosociolinguistic competencies.The students should also be taught to become culturallya ware in the learning process and to not only know，but also understand how and why it is important to develop the communicative skills that wil heIp them to interact with people from other cultures.This is especially important to students who are majoring in international business or foreign language studies，where there is an urgent need forhighly developed interpersonal communication skills and intercultural business communication competence.

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