出版時間:2011-6 出版社:科學出版社 作者:顧曉濱 頁數(shù):169
內(nèi)容概要
由劉艷主編的本書共分12個單元,主要內(nèi)容涉及外貿(mào)業(yè)務(wù)的各個環(huán)節(jié),如出口磋商、貨款支付、商品包裝和檢驗、國際貨物運輸、保險、銷售技巧等。本書各單元均設(shè)置了單元概要、單元目標、正文、語言點聚焦、練習題等欄目,旨在全面培養(yǎng)學生的商務(wù)英語水平、語言知識和業(yè)務(wù)能力。
本書適合高職及應用型本科院校國際商務(wù)、大學英語、商務(wù)英語、報關(guān)與貨運代理等相關(guān)專業(yè)使用。也可供企業(yè)開展專業(yè)英語知識培訓時參考。
書籍目錄
Unit One The Circumstances of International Market
Part Ⅰ Text: The Globalization of Markets
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Two Business Management
Part Ⅰ Text: Business Management in a Global Environment
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Three Exporting Goods
Part Ⅰ Text: Benefits from Exports
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Four A Business Negotiation
Part Ⅰ Text: Business Negotiation in International Trade
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Five Commodity Packaging
Part Ⅰ Text: Packing and Marking of Goods
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Six Terms of Payment
Part Ⅰ Text: Modes of International Payment
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Seven Shipping Documents
Part Ⅰ Text: Shipping Documents
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Eight Insurance Documents
Part Ⅰ Text: General View of Insurance
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Nine Commodity Inspection
Part Ⅰ Text: Export and Import Commodity Inspection
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Ten Selling Techniques
Part Ⅰ Text: Selling Techniques
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Eleven Dealing with Disputing
Part Ⅰ Text: Business Disputes
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Twelve E-commerce
Part Ⅰ Text: The Magic of E-commerce
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Keys to The Units
References
圖書封面
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