商業(yè)倫理與社會責(zé)任

內(nèi)容概要

本系列教材主要有以下幾個特點(diǎn)：（1）教材種類豐富。本系列教材首批推出7本商務(wù)知識雙語教材，組成“英語專業(yè)工商管理雙語教學(xué)教材系列”，包括《管理》（Jeff Madura著）、《運(yùn)營管理與創(chuàng)新》（David Needle著）、《市場營銷》（Louis Boone ＆ David Kurtz著）、《會計與財務(wù)管理》（Jeff Madura著）、《商業(yè)倫理與社會責(zé)任》（Jaff Madura著）以及《創(chuàng)辦新企業(yè)》（Jaff Madura著），國內(nèi)同類題材教材較少。（2）版本較新。本系列教材選摘自國外最新教材，內(nèi)容了相應(yīng)學(xué)科的最新理念和最新的真實(shí)案例。（3）內(nèi)容規(guī)范、簡潔，語言難易得當(dāng)，適合雙語教學(xué)。本系列教材簡要地概述了各職能領(lǐng)域最重的要基本概念、基本原理和主要理論，在每本書后加入了這門學(xué)科的相關(guān)重要術(shù)語，并對術(shù)語的詞頭進(jìn)行了中文釋義。

書籍目錄

Part1 Mortives and Functions of a Business  1 The Goal of a Business    Where the Profits Come From    Profyt as a Motive to Understand Business    How the Profit Motive Is Influenced by the Gouernment    Nonprofit Businesses    Dicision Making:Descisions to Create a Business  2 Resources Used to Produce Products of Services    Natural resources    Human Resources    Capital    Entrepreneurship    Decision Making:How to Use the Factors of Production  3 Key Stakeholders in a Business    Owners     Small Business Suruey:Background of Owners    Creditors    Employees    Suppliers    Customers    Summary of Key Stakeholders     Decision Making:How Business Decisions Affect Stakeholders  4 The Business Environment    Social Enuironment    Industry Enuironment    Economic Enuironment    Global Enuironment    Small Business Suruey:How Business Oweners Use Their Time     Decision Making:Responding to the Business Enuironment  5 Key Types of Business Decisions    How Business Decisions Affect Performance    How Some Business Functions Enhabce Decusuib Naking     Applying the Dey Types of Decisions to a Single Business    Results of Bad Business Decisions    Decision Making:Integrating Business Functions  College Health Club:Business Decisions at College Health Club    Summary    Key Terms    Review ＆ Critical Thinking Questions     Discussion Questions    It's Your Decision:Business Decisions at CHC    Investion in a Business    The Stock Market Game     Case:How Yahool!Created a Business    Video Case:Burton Snowboards    Inpernet Applications    Dell's Secret to Success    In－Text Study GuidePart2 Business Ethice and Social Responsibility Part3 Assessing Economic ConditionsAnswers to In－Text Study GuideGlossary

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