管理

內容概要

本系列教材主要有以下幾個特點：（1）教材種類豐富。本系列教材首批推出7本商務知識雙語教材，組成“英語專業(yè)工商管理雙語教學教材系列”，包括《管理》（Jeff Madura著）、《運營管理與創(chuàng)新》（David Needle著）、《市場營銷》（Louis Boone ＆ David Kurtz著）、《會計與財務管理》（Jeff Madura著）、《商業(yè)倫理與社會責任》（Jaff Madura著）以及《創(chuàng)辦新企業(yè)》（Jaff Madura著），國內同類題材教材較少。（2）版本較新。本系列教材選摘自國外最新教材，內容了相應學科的最新理念和最新的真實案例。（3）內容規(guī)范、簡潔，語言難易得當，適合雙語教學。本系列教材簡要地概述了各職能領域最重的要基本概念、基本原理和主要理論，在每本書后加入了這門學科的相關重要術語，并對術語的詞頭進行了中文釋義。

書籍目錄

Part 1 Managing Effectively  1 Levels of Management    Decision Making:Interaction among Management Layers  2 Functions of Managers    Planning     Cross Functional Teamwork:Interaction of Functions to Achieve the Strategic Plan      Organizing      Leading    Global Business:Conflicts with the Goal of a Multinational Corporation      Controlling    Global Business:Leadership Styles for Global Business      Integration of Management Functions      Use of Technology and Software to Improve Management Functions      Software to Improve Management Functions      Decision Making:Using Managerial Functions to Make Decisions  3 Managerial Skills    Conceptual Skills    Interpersonal Skills    Technical Skills    Deccision-Making Skills    Summary of Management Skills    Decision Making:Determining the Required Management Skills  4 How Managers Manage Time    Set Proper Priorities    Schedule Long Time Intervals for Large Tasks    Minimize Interruptions    Small Business Survey:How Managers Run Meetings Efficiently    Set Short-Term Goals    Delegate Some Tasks to Employees    Decision Making:How to Manage Time to Complete a Project    College Health Club:Planning at CHC    Summary    Key Terms    Review & Critical Thinking Questions    Discussion Questions    College Health club:Managing at CHC    Investing in a Business    Case:Applying Management Skills    Video Case:Managing at Caribou Coffee    Internet Applications    Dell's Secret to Success    In-Text Study GuidePart 2 Organizational Structure  5 Purpose and Types of Organizational Structure  6 Accountability in an Organizational Structure  7 Distributing Authority among the Job Positions  8 Structures That Allow More Employee Input  9 Methods of Departmentalizing TasksPart 3 Improving Productivity and QUALITY  10 Resources Used for the Production Process  11 Selecting a Site  12 Selecting the Design and Layout  13 Production Control  14 Methods to Improve Production EfficiencySummaryKey TermsReview & Critical Thinking QuestionsDiscussion QuestionsIt's Your Decision:ProductionDecisions at CHCInvesting in a BusinessCase:Selecting the Best Plant SiteVideo Case:Quality Control at CanondaleInternet ApplicationsDell's Secret to SuccessIn-Text Study GuideAnswers to In-Text Study GuideGlossary

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