PASS BEC高頻詞匯必備

內(nèi)容概要

　　商務(wù)英語詞匯具有其獨自的特點：第一，詞匯所包含的商務(wù)釋義豐富。很多詞匯不僅具有日常生活英語的基本釋義，還有其在商務(wù)領(lǐng)域的獨特含義。比如interest這個非常簡單的詞匯，不僅表示“有意思”，在商務(wù)中更有“利息、利益”的含義。第二，詞匯商務(wù)含義級準確理解和把握。比如finance這個單詞，其實是沒有一個精確的中文詞匯與之對應(yīng)的。它宏觀意義上是“金融”，微觀意義上是“財務(wù)”，有兩層意思。而在某些特?的場合，如銀行業(yè)、股票等，又有“融資”的意思。因此，對詞匯商務(wù)意思的準確把握至關(guān)重要。第三，專業(yè)術(shù)語詞匯數(shù)量可觀。在商務(wù)交流中，有大量的專業(yè)術(shù)語。這些術(shù)語都是固定的，不得隨意更改，如remm
on lnvestment(roi)，balancesheet，qualityassurance(qa)，total quality
management(tqm)，mnc和sme等。參加高級考試的考生需懂得并掌握這些基本術(shù)語的商務(wù)含義，才能準確把握考試內(nèi)容，從而正確解題。
　　在《pass
bec高頻詞匯必備.高級》的撰寫過程中，環(huán)球雅思學校的李海艷老師為本書的策劃和編寫傾注了大量的心血，在此表示由衷的感謝，對長期以來給予我?guī)椭沫h(huán)球雅思的各位同事表示謝意。另外，本書參閱了大量國內(nèi)外相關(guān)教材和著作，在此一并表示感謝。同時，也感謝出版社對本書出版的大力支持。

書籍目錄

chapter i marketing and sales
 1. brand
 2. promotion
 3. pricing
 4. product
 5. distribution channel
 6. market segment
 7. public relations
 8. business environment
 9. customer relations
 10. sales management
 11. advertisement
chapter ii human resources management
 1. job application
 2. qualification
 3. recruitment
 4. training
 5. performance appraisal
 6. salary, pension and benefits
hapter iii finance
 1. accounting
 2. auditing
 3. banking
 4. currency
 5. taxation
chapter iv business strategy
 1. mergers and acquisition
 2. competitive advantage
 3. goals and objectives
chapter v information technology
 1. information system
 2. e-commerce
 3. software
 4. telecommunication
chapter vi operation management
 1. research and development
 2. production
 3. process control
 4. purchasing
 5. quality control
 6. supply chain management
 7. outsourcing
chapter vh investment
 1. stock market
 2. shares
 3. futures
 4. bond
 5. financing
 6. insurance
 7. real-estate
chapter vm management
 1. organisational structure
 2. management styles
 3. titles and posts
 4. facilities
 5. motivation
 6. time-management
 7. teamwork
 8. corporate culture
chapter ix internationaltrade
 1. balance of trade
 2. exchanging rate
 3. payment
 4. pirate
 5. free trade area
 6. wto terms
 7. multinational companies
 8. countries
 9. industries
chapter x business ethics
 1. environmental protection
 2. carbon dioxide
 3. sroi
 4. industrial espionage
 5. health and safety
 6. common laws
chapter xi transportation
 1. business trip
 2. logistics
 3. road
 4. railway
 5. shipping
 6. airplane
 7. pipe
chapter xii business communication
 1. proposal and report
 2. contract and agreement
 3. telephone
 4. presentation
 5. complain
 6. negotiation
 7. business etiquette
 8. formal dinner
 9. clothes
附錄— 圖表寫作高頻詞匯
附錄二 肚界著名企業(yè)譯名
附錄三 常用縮略語
主要參考書目

圖書封面

評論、評分、閱讀與下載

---

    PASS BEC高頻詞匯必備 PDF格式下載

---