電子商務教程

內容概要

本書較為全面地透析了電子商務的商務、技術、補會領域。作為教材，其重點著墨于電子商務的起源和商務模式演化、企業(yè)資源管理、客戶關系管理、電子供應鏈管理、電子采購管理、電子預報及生產計劃管理、電子支付系統(tǒng)、網絡安全問題以及電子商務市場策略等。該教材信息豐富，內容新穎，可供英語專業(yè)本科電子商務方向的學生使用，也可以作為公共外語的選讀內容。

書籍目錄

Chapter 1　Overview of Internet and E-commerce　 Learning objectives　 Introduction　 1　What is the Internet?　 2　Internet-based E-commerce　 3　Potential benefits of electronic commerce for businesses　 4　The Development of E-commerce and new economic paradigms　 Summary　 Review questions　 Case study and projectChapter 2　E-commerce Business Models and Concepts　 Learning objectives　 Introduction　 1　E-commerce business model　 2　Major business-to-consumer (B2C) business models　 3　Major Business-to-Business (B2B) business models　 4　Business models in emerging E-commerce areas　 5　How the internet and the web change business: basic business　　　concepts　 Summary　 Review questions　 Case study and projectChapter 3　Enterprise Resource Planning　 Learning objectives　 Introduction　 1　What is ERP?　 2　How can ERP improve a company's business performance?　 3　Administrative consideration of the time　 4　Administrative considerations of the cost　 5　Payback from ERP: when and how much　 6　Configuration of ERP software　 7　ERP and E-commerce　 Summary　 Review questions　 Case study and projectChapter 4　Customer Relationship Management　 Learning objectives　 Introduction　 1　Definition of CRM　 2　Importance of CRM　 3　Goals of CRM　 4　Leading industries in CRM implementations　 5　Innovative ideas　 6　E-CRM　 7　Implementation of CRM　 8　Reason for the failure of CRM　 9　Customer profitability　 Summary　 Review questions　 Case study and projectChapter 5　E-commerce and Supply-chain Management　 Learning objectives　 Introduction　 1　Supply-chain management　 2　Why is supply-chain management so important?　 3　Controlling variability across the supply-chain　 4　How should a supply-chain be designed?　 5　Supply-chain architecture　 6　The relevance of E-commerce to the supply-chain　 7　The Impact of E-commerce on the supply-chain　 8　E-commerce and supply-chain integration　 9　Traditional E-commerce vs. E-supply-chain　 10　The importance of electronic data interchange in　　　 E-commerce and supply-chain　 11　An approach to E-technology acquisition and justification in　 　　supply-chain management　 12　E-commerce and global supply-chain management　 13　The issue of trust in supply-chain management　 Summary　 Review questions　 Case study and projectChapter 6　E-commerce and Purchasing Management　 Learning objectives　 Introduction　 1　What is purchasing management?　 2　JIT purchasing　 3　JIT supplier selection　 4　JIT purchasing and performance　 5　Future of purchasing management　 6　Why is purchasing management so important in E-commerce?　 7　E-commerce purchasing　 8　A model for e-purchasing　 9　E-commerce purchasing strategies　 10　Improving E-commerce purchasing process　 Summary　 Review questions　 Case study and projectChapter 7　E-commerce and Forecasting and Scheduling　　　　　 Management　 Learning objectives　 Introduction　 1　What is forecasting and scheduling management?　 2　Why is forecasting and scheduling management so important in　　　E-commerce?　 3　Integrating forecasting into the E-commerce operations　 4　Integrating scheduling into the ERP system　 5　Automating to improve scheduling　 Summary　 Review questions　 Case study and projectChapter 8　E-commerce Payment System　 Learning objectives　 Introduction　 1　Payment systems　 2　Credit card E-commerce transactions　 3　E-commerce digital payment systems in the B2C arena　 4　B2B payment systems　 Summary　 Review questions　 Case study and projectChapter 9　Internet Security Concerns　 Learning objectives　 Introduction　 1　The E-commerce security environment　 2　Security threats in the E-commerce environment　 3　Technology solutions　 4　Policies, procesures, and laws　 Summary　 Review questions　 Case study and projectChapter 10　E-commerce Marketing Strategies　 Learning objectives　 Introduction　 1　Consumers online: the Internet audience and consumer behavior　 2　Basic marketing concepts　 3　Internet marketing technologies　 4　B2C and B2B E-commerce marketing and branding strategies　 5　Online market research: knowing your customer　   Summary　 Review questions　 Case study and projectGlossarySources of Materials and Works Cited

圖書封面

圖書標簽Tags

無

評論、評分、閱讀與下載

---

    電子商務教程 PDF格式下載

---