出版時(shí)間:2009-5 出版社:上海財(cái)經(jīng)大學(xué)出版社有限公司 作者:景平 主編,王芳良,羅敏副 主編
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內(nèi)容概要
本教材將物流與貨代融合在一起,并充分突出實(shí)踐性強(qiáng)的業(yè)務(wù)內(nèi)容。在第一部分物流英語(yǔ)中,通過案例分析的材料,在介紹基本專業(yè)詞匯和句型的同時(shí)讓學(xué)生對(duì)物流運(yùn)作更加了解;而在貨代英語(yǔ)的部分中,首先介紹了貨代從業(yè)人員必須具備的基本理論知識(shí),并在此基礎(chǔ)上介紹了貨代業(yè)務(wù)中操作性很強(qiáng)的詢價(jià)、報(bào)價(jià)、日常業(yè)務(wù)溝通函電寫作、貨代協(xié)議撰寫等內(nèi)容,在每章后面編寫了習(xí)題供讀者反復(fù)練習(xí),并在本書的末尾為部分習(xí)題提供了參考答案。同時(shí),為了便于讀者學(xué)習(xí),在書后列了一些貨代業(yè)務(wù)常用的縮寫和專有名詞,以備讀者查閱和參考。
書籍目錄
Part Ⅰ Logistics English Unit One Logistics Unit Two Supply Chain Strategy Unit Three Distribution Strategy Improvement Unit Four Customer Service Improvement Unit Five WarehouSing Unit Six Transportation Management Unit Seven ProcurementPart Ⅱ Freight Forwarding English Unit Eight An Introduction to International Freight Forwarding Unit Nine Containerized Transportation Unit Ten Shipping Documents Unit Eleven An Introduction to Freight Forwarding Companies Unit Twelve Enquiry and Quotation Unit Thirteen Communications in Daily Practical Work Unit Fourteen Agency AgreementAppendix Abbreviations and Def'mitions Used in Daily CommunicationKey to the ExercisesReferences
章節(jié)摘錄
For any company that produces or distributes a product to the market,their dis.tribution network iS the]ifeline via which their products are delivered.As a compari.son,the distribution network can be likened to the body’S circulatory system.Ourbodies require oxygen to survive,just as our customers require our products to main.tain their business.To transport the oxygen the body has blood;the distribution net.work has trucks,trains and boats. So if distribution networks are so essential to keeping businesses alive,why doSO many companies neglect them?These networks are often outdated,inefficient andnot cost.effective.To change the network requires detailed analysis,research,plan.ning,and some setup costs.The task is not easy;but,if we were experiencing simi.1ar physical problems,we would not take years to visit the doctor.If we did,simplecurable illnesses may tum out to be much more serious’and possibly grave. So what drives companies to examine and change their distribution networks?Many companies realize that inadequate distribution networks result in inefficientmethods of storing and shipping their products.Improving their distribution networkscan be an opportunity to reduce costs,while at the same time improve service.
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