新編商務(wù)英語函電

內(nèi)容概要

本書是“新體驗商務(wù)英語系列教材”之一，全書共分14個單元，主要內(nèi)容包括：外貿(mào)函電的文體、結(jié)構(gòu)和原則，與對方建立商務(wù)關(guān)系函，詢購函，答復(fù)函，報價函，訂購與確認函，付款函，包裝函，裝運函，保險函，索賠投訴函，代理函等。本書用英文編寫。所有信函文本均來自進出口實務(wù)的各個環(huán)節(jié)，同時文本的選擇還兼顧了外貿(mào)函電的得體性。本書所收錄的信樣較為詳盡，信函種類豐富，新穎實用，寫作風(fēng)格多樣，能讓學(xué)生學(xué)到真實的函電寫作技巧。同時，本書對各種寫作技巧的介紹也非常詳盡，它們均采用國外較新的函電寫作材料并體現(xiàn)了國內(nèi)商務(wù)函電的寫作特點。此外，本書還對這些信函及文本的典型句型進行了提煉和總結(jié)，有利于學(xué)生更好地掌握和應(yīng)用?！　”緯闹饕x者對象為具有較好英語基礎(chǔ)的經(jīng)貿(mào)專業(yè)的學(xué)生和英語專業(yè)二、三年級的學(xué)生，也可用作外企白領(lǐng)階層的自學(xué)參考用書。

書籍目錄

Unit 1 An Overview of Business Letter Writing  1.1 The Principles for Effective Writing     1.1.1 Completeness    1.1.2 Clearness    1.1.3 Conciseness    1.1.4 Consideration    1.1.5 Courtesy    1.1.6 Concreteness    1.1.7 Correctness  1.2 The Style and Tone of Business Letter Writing    1.2.1 Conversational Style    1.2.2 Avoid the Archaic Language ofBusiness    1.2.3 Use Positive Language and Avoid Anger  1.3 Preparation before Writing    1.3.1 Studying Your Reader's Interest    1.3.2 Planning What You Will Write and Writing Effectively    1.3.3 Deciding to Adopt the Proper Layout，Tone and Style  1.4 Writing Naturally and SincerelyUnit 2 The Structure and sty'les of Business Letters  2.1 Principal Parts    2.1.1 Letterhead    2.1.2 Date    2.1.3 Inside Address    2.1.4 Salutation    2.1.5 Body of the Letter    2.1.6 Complimentary Close    2.1.7 Signature  2.2 Optional Elements    2.2.1 Attention Line    2.2.2 Subject Line    2.2.3 Enclosure    2.2.4 Copy Notation    2.2.5 Postscript  2.3 Styles of a Business Letter    2.3.1 Indented Style    2.3.2 Semi-block Style    2.3.3 Modified Block Style    2.3.4 Full Block Style  2.4 The Spacing and the Margin and Envelop Add ressing    2.4.1 The Spacing    2.4.2 The Margin    2.4.3 Envelop AddressingUnit 3 Establishing Business Relations  3.1 Introduction  3.2 Letter SamplesUnit 4 Inquiries and Replies  4.1 Inquiry    4.1.1 Introduction    4.1.2 Letter Samples  4.2 Reply     4.2.1 Introduction    4.2.2 Letter SamplesUnit 5 Quotations，Offers and Counter Offers  5.1 Quotations and Offers    5.1.1 Infroduction    5.1.2 Letter Samples  5.2 Counter Offers    5.2.1 Introduction    5.2.2 Letter Samples Unit 6 Orders and Acknowledgements  6.1 Introduction  6.2 Letter SamplesUnit 7 Payment by Leffer of Credit  7.1 Introduction  7.2 Letter SamplesUnit 8 Other Methods of Payment  8.1 Introduction of Other Methods of Payment    8.1.1 Bill of Exchange    8.1.2 Collection    8.1.3 Remittance  8.2 Writing for Other Methods of Payment  8.3 Letter SamplesUnit 9 Collection Leflers  9.1 Introduction     9.1.1 Collection Appeals    9.1.2 Collection Series  9.2 Letter SamplesUnit 10 Packing  10.1 Introduction  10.2 Letter SamplesUnit 11 Shipping  11.1 Introduction  11.2 Letter samplesUnit 12 Insurance   12.1 Introduction  12.2 Letter SamplesUnit 13 Complaints and Claims  13.1 Introduction  13.2 Letter SamplesUnit 14 Agency  14.1 Introduction  14.2 Letter SamplesAppendix A Useful Abbreviations in International TradeAppendix B INCOTERMS 2000，the Relevant Documents and Other Useful ExpressionsAppendix C The Comparison of the Old and New Language Styles參考文獻

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