商務英語口語與寫作

內(nèi)容概要

全書共分11單元，涉及整個貿(mào)易流程中最重要的內(nèi)容，分別為商務英語交際，建立業(yè)務關系，詢盤及回復，報盤、還盤和接受，合同，價格和傭金，付款，裝運，包裝，保險，申訴與索賠。每個單元又分為案例背景、口語對話、函電寫作、深化閱讀、仿真實訓、綜合練習等模塊。該書整合商務英語口語、商務英語寫作兩大基本商務交際課程，突出工學結合、任務驅動教學要求，結合仿真商務案例，就一個業(yè)務內(nèi)容從兩個不同角度訓練學生的說和寫兩種不同商務交際能力。編者總結多年成功互聯(lián)網(wǎng)貿(mào)易經(jīng)驗和教學經(jīng)驗，通過真實工作案例，組織教材編寫，教材語言通俗易懂，內(nèi)容新穎、實用(如需電子教案，請發(fā)郵件至Lyzhang@ndip.cn索取)。    本書可供本科及高職高專院校商務英語專業(yè)、經(jīng)貿(mào)專業(yè)、電子商務專業(yè)學生及相關專業(yè)學生、商貿(mào)行業(yè)培訓學生及貿(mào)易從業(yè)人員、自學者使用。

書籍目錄

Unit 1  Business English Communication  Section 1  Business English Speaking    1.Brief Introduction to Business English Speaking    2.How to Practice Spoken English?  Section 2  Business English Letter Writing    1.The Structure and Layout of Business English Letters    2.The Principles of Business English Letter Writing  Section 3  Modem Communication Tools    1.E-mail    2.Online Chatting Tool: TradeManager  Translation of Sections  Real Practice  ExercisesUnit 2  Establishing Business Relationships  Background  Section I  Speaking: Invitation to Canton Fair  Section 2  Writing    1.Establishing Business Relationships    2.Sales Promotion  Translation of Sections  Reading: Establish Relations through Alibaba.corn  Real Practice  ExercisesUnit 3  Inquiries and Replies  Background  Section 1  Speaking: Inquiry for QQ Kite  Section 2  Writing    1.General Inquiry    2.Specific Inquiry  Translation of Sections  Reading: Inquiry and Response Letters of Garlic  Real Practice  ExercisesUnit 4  Offers, Counter-offers and Acceptance  Background  Section 1  Speaking: Bargaining  Section 2  Writing    1.Offer    2.Counter Offer    3.Counter-counter Offer    4.Acceptance and Order  Translation of Sections  Reading: Firm Offer and Counter Offer for Ladies' Pajamas  Real Practice  ExercisesUnit 5  Contracts  Background  Section 1  Speaking: Signing the Contract  Section 2  Writing    1.Drafting the Contract    2.Response to Drafting the Contract  Section 3  Specimen Contract  Translation of Sections  Reading: Performance of Contract--Shipment  Real Practice  ExercisesUnit 6  Price and Commission  Background  Section 1  Speaking: Price Negotiation  Section 2  Writing    1.Price Inquiry    2.Asking for Commission  Translation of Sections  Reading: Asking for a Discount  Real Practice  ExercisesUnit 7  Payment  Background  Section 1  Speaking: Payment Negotiation  Section 2  Writing    1.Urging Establishment of L/C    2.Amendments of L/C  Translation of Sections  Reading: Asking for Extension of L/C  Real Practice  ExercisesUnit 8  Shipment  Background  Section 1  Speaking: Talking about Shipment  Section 2  Writing    1.Mode of Transportation    2.Date of Delivery  Translation of Sections  Reading: Asking to Allow Partial Shipment  Real Practice  ExercisesUnit 9  Packing  Background  Section 1  Speaking: Packing of Silk Garment  Section 2  Writing    1.Ways of Packing    2.Packing of Garlic Powder  Translation of Sections  Reading: Packing Fragile Goods  Real Practice  ExercisesUnit 10  Insurance  Background  Section 1  Speaking: Talking about Insurance  Section 2  Writing    1.Asking to Cover FPA    2.Cover All Risks and War Risks  Translation of Sections  Reading: Amendment of Insurance Term in the L/C  Real Practice  ExercisesUnit 11  Complaints and Claims  Background  Section 1  Speaking: Claim for Short Weight  Section 2  Writing    1.Claims for Inferior Quality    2.Claims for Short Delivery  Translation of Sections  Reading: Claims for Improper Packing  Real Practice  ExercisesAppendixes  Appendix Ⅰ  Key to Exercises  Appendix Ⅱ  Classified Expressions of Business EnglishReferences

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