大學(xué)商務(wù)英語綜合教程1

內(nèi)容概要

本教程為普通高等教育“十一五”國家級規(guī)劃教材，選材涵蓋當(dāng)今國際經(jīng)濟(jì)貿(mào)易和商務(wù)的重要領(lǐng)域，時(shí)效性強(qiáng)、典型性高，語言地道。　　教程板塊設(shè)計(jì)突出國際商務(wù)知識的傳授與英語聽、說、讀、寫、譯的有機(jī)結(jié)合，注重培養(yǎng)學(xué)生的實(shí)際應(yīng)用能力。每個(gè)單元重點(diǎn)討論、分析一個(gè)商務(wù)專題，由“導(dǎo)入活動”、“閱讀活動”、“商務(wù)交流”和“專業(yè)擴(kuò)展”四部分組成。各部分內(nèi)容的設(shè)計(jì)與編寫堅(jiān)持了操作性與挑戰(zhàn)性并重的原則，以保持學(xué)生的學(xué)習(xí)熱情和自覺實(shí)踐的積極性。其中的“商務(wù)交流”板塊圍繞單元主題，參照各種真實(shí)的商務(wù)交際情景，為學(xué)生設(shè)計(jì)了靈活多樣的商務(wù)英語口頭與書面的交際任務(wù)，是本教程的一大特色。　　本教程適合大學(xué)商務(wù)英語專業(yè)的學(xué)生及BEC（Business English Certificates）等商務(wù)英語考試的備考人員使用。

書籍目錄

Unit One  Cimpanies　Brief on Companies　Reading-related Information　Language Interpretation　Word Study　Key to Exercises　Reference Chinese of the TextUnit Two  Products　Brief on Products　Reading-related Information　Language Interpretation　Word Study　Key to Exercises　Reference Chinese of the TextUnit Three　Marketing　Brief on Marketing　Language Interpretation　Word Study　Key to Exercises　Reference Chinese of the TextUnit Four　Advertisements　Brief on Advertisements　Reading-related Information　Language Interpretation　Word Study　Key to Exercises　Reference Chinese of the TextUnit Five　Sales　Brief on Sales　Reading-related Information　Language Interpretation　Word Study　Key to Exercises　Reference Chinese of the TextUnit Six　Consumers　Brief on Consumers　Reading-related Information　Language Interpretation　Word Study　Key to Exercises　Reference Chinese of the TextUnit Seven　Brands　Brief on Brands　Reading-related Information　Language Interpretation　Word Study　Key to Exercises　Reference Chinese of the TextUnit Eight 　Competition　Brief on Competition　Reading-related Information　Language Interpretation　Word Study　Key to Exercises　Reference Chinese of the TextUnit Nine　Retailing　Brief on Retailing　Reading-related Information　Language Interpretation　Word Study　Key to Exercises　Reference Chinese of the TextUnit Ten　E-commerce　Brief on E-commerce　Reading-related Information　Language Interpretation　Word Study　Key to Exercises　Reference Chinese of the Text

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