外貿(mào)函電

前言

　　在長期的教學(xué)與工作實(shí)踐中，我們?cè)絹碓角宄卣J(rèn)識(shí)到外貿(mào)函電是高等院校國際商務(wù)類專業(yè)和經(jīng)濟(jì)貿(mào)易類專業(yè)學(xué)生必修的一門核心課程，也是一門頗具實(shí)踐性的課程。為了真正培養(yǎng)出外貿(mào)行業(yè)實(shí)用型人才，貫徹國家教育部關(guān)于推進(jìn)高校工學(xué)結(jié)合專業(yè)建設(shè)的精神，我們編寫了這本旨在突出工學(xué)結(jié)合特色的教材?！　”窘滩囊酝赓Q(mào)函電磋商能力培養(yǎng)和訓(xùn)練為核心，從實(shí)際工作任務(wù)出發(fā)，以項(xiàng)目為導(dǎo)向設(shè)計(jì)學(xué)習(xí)情境。全書首先介紹了外貿(mào)函電的格式和寫作原則，然后分別從11個(gè)方面分項(xiàng)目展現(xiàn)了對(duì)外交易磋商的各個(gè)環(huán)節(jié)，力圖使學(xué)生在掌握外貿(mào)函電基本格式后能融會(huì)貫通，在實(shí)際操作中結(jié)合具體情況靈活運(yùn)用，做到用得上、用得好、用得巧，從而更好地適應(yīng)外貿(mào)工作的實(shí)際需要?！　”緯勺鳛楦叩葘W(xué)校國際商務(wù)專業(yè)及經(jīng)濟(jì)貿(mào)易類專業(yè)的教材，也可作為國際商務(wù)工作者和外貿(mào)業(yè)務(wù)員的參考用書和自學(xué)用書?！　”緯帉懭藛T均為長期從事外貿(mào)函電教學(xué)的一線教師，其中不乏擁有外貿(mào)企業(yè)實(shí)敲經(jīng)驗(yàn)的雙師素質(zhì)教師。安徽工商職業(yè)學(xué)院的張穎、張鍵、郭艷清、許瑞松，安徽經(jīng)濟(jì)管理學(xué)院的葉佩華，蕪湖信息技術(shù)職業(yè)學(xué)院的張芳等參加了本書的編寫工作。其中，張穎編寫了首篇、項(xiàng)目2、項(xiàng)目3，張鍵編寫了項(xiàng)目1、項(xiàng)目4，張芳編寫了項(xiàng)目5、項(xiàng)目8，葉佩華編寫了項(xiàng)目6、項(xiàng)目7，郭艷清編寫了項(xiàng)目9，許瑞松編寫了項(xiàng)目10、項(xiàng)目11。本書由張穎擔(dān)任主編，葉佩華、張鍵擔(dān)任副主編。全書由張穎負(fù)責(zé)修改、總纂和定稿?！　　?/pre>


內(nèi)容概要
　　《21世紀(jì)高職高專經(jīng)管專業(yè)精編教材：外貿(mào)函電》以外貿(mào)函電磋商能力訓(xùn)練為主線，通過項(xiàng)目導(dǎo)向展現(xiàn)了對(duì)外交易磋商的流程，旨在培養(yǎng)高端技能型外貿(mào)人才。全書首先介紹了外貿(mào)函電的格式和寫作原則，然后分別從11個(gè)方面分項(xiàng)目介紹了建立業(yè)務(wù)關(guān)系、詢盤和答復(fù)、發(fā)盤和還盤、促銷、達(dá)成交易、支付方式、包裝、裝運(yùn)、保險(xiǎn)、索賠和理賠、代理。每個(gè)項(xiàng)目均配有學(xué)習(xí)目標(biāo)、目標(biāo)描述、寫作技巧、有用句型、具體例信、文中注釋、技能訓(xùn)練、增值閱讀等，可以幫助讀者更好地掌握外貿(mào)業(yè)務(wù)知識(shí)和書面磋商技能?！　　?1世紀(jì)高職高專經(jīng)管專業(yè)精編教材：外貿(mào)函電》可作為高等院校國際商務(wù)專業(yè)及經(jīng)濟(jì)貿(mào)易類專業(yè)學(xué)生的教材，也可作為國際商務(wù)工作者和外貿(mào)業(yè)務(wù)員的參考用書和自學(xué)用書。



書籍目錄
Introduction of Business Letter WritingLearning ObjectivesWriting StrategyProject 1 Establishing Business RelationsLearning ObjectivesObjectives DescriptionWriting StrategyUseful ExpressionsSpecimen LettersValue-added ReadingProject 2 Enquiries and RepliesLearning ObjectivesObjectives DescriptionWriting StrategyUseful ExpressionsSpecimen LettersSkill TrainingValue-added ReadingProject 3 0ffers and Counter OffersLearning ObjectivesObjectives DescriptionUseful ExpressionsSpecimen LettersValue-added ReadingProject 4 Sales PromotionLearning ObjectivesObjectives DescriptionUseful ExpressionsSpecimen LettersNotesProject 5 Conclusion of BusinessObjectives DescriptionWriting StrategyUseful ExpressionsSpecimen LettersProject 6 Terms of PaymentLearning ObjectivesProject 7 PackingProject 8 ShipmentProject 9 InsuranceProject 10 Claim and SettlemenProject 11 AgencyKeys to Skill Training參考書目


章節(jié)摘錄
　　Sovereign wealth funds， Chinese banks or other national financial institutions couldprovide the funding for a global consortium that makes a counter-offer to keep the world'slargest fertilizer maker out ofthe hands ofmining giant BHP， these people said.　　On Wednesday， BHP took its $130-a-share offer directly to Potash shareholders after theCanadian company rebuffed its initial Aug. 12 0ffer and disclosed it publicly. Potash said theBHP bid "grossly undervalued" the company; BHP has said the offer is full and fair.　　Potash Chief Executive Bill Doyle has not ruled out a deal， saying Tuesday： "We're notopposed to a sale; we're opposed to a steal of the company."The people familiar with the matter described Potash's board and management asshareholder friendly， and said that the company may decide to run a full auction to secure thebest value for its shareholders.　　Analysts have speculated that Brazil's Vale SA and BHP rival Rio Tinto could be logicalbuyers for Potash， although there are questions of whether either company can arrange thefinancing for Potash， which has a market value ofnearly $44 billion.　　But Potash could be ofinterest to a much wider range of global players that have a stakein agriculture， such as makers of chemicals， petrochemicals and fertilizers， the people familiarwith the matter said. Chinese agricultural and chemical suppliers' Sinochem Corp. and ChinaNational Chemical Corp. have been aggressive in pursuing cross-border deals.　　Potash has a relationship with state-owned Sinochem through Sinochem's fertilizer arm，which is called Sinofert. Potash has a 22% stake in Sinofert and has two directors on its board.Last year， state-owned Sinochem offered to buy Australian agricultural chemical companyNufarm Ltd. for about $2.5 billion.　　……




編輯推薦
　　《21世紀(jì)高職高專經(jīng)管專業(yè)精編教材：外貿(mào)函電》特色：　　例信貼近實(shí)際，與外貿(mào)業(yè)務(wù)員崗位對(duì)接；　　教材結(jié)構(gòu)新穎，突出外貿(mào)函電磋商能力培養(yǎng)；　　項(xiàng)目導(dǎo)向?qū)W實(shí)務(wù)，任務(wù)驅(qū)動(dòng)練技能，工學(xué)結(jié)合顯特色。





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