會(huì)展英語(yǔ)

內(nèi)容概要

　　隨著中國(guó)會(huì)展業(yè)的快速發(fā)展，展會(huì)經(jīng)濟(jì)成為經(jīng)濟(jì)發(fā)展中的一個(gè)亮點(diǎn)，從展覽的項(xiàng)目數(shù)、規(guī)模、總體水平和影響看，中國(guó)已成為亞洲的展覽大國(guó)，并正逐步成為亞洲地區(qū)的區(qū)域性“展覽中心”。我國(guó)現(xiàn)在已經(jīng)擁有一批具有國(guó)際水平的現(xiàn)代化展覽場(chǎng)館，也舉辦了一批水平高、影響比較大的名牌展覽會(huì)，實(shí)現(xiàn)了良好的經(jīng)濟(jì)效益和社會(huì)效益?！　≡跁?huì)展業(yè)方興未艾之際，會(huì)展業(yè)的人才培養(yǎng)引起了越來(lái)越多的人的重視。會(huì)展業(yè)的人才屬于復(fù)合型人才，不但要熟悉展覽會(huì)操辦的一般流程，而且要了解展覽項(xiàng)目所在行業(yè)的情況，還要具備一定的外語(yǔ)水準(zhǔn)，最好還懂經(jīng)濟(jì)和管理?！　?huì)展人才指的是廣義的會(huì)展人才，其中包括了會(huì)展核心人才、會(huì)展業(yè)輔助性人才以及會(huì)展業(yè)支持型人才。會(huì)展核心人才包括會(huì)展策劃和會(huì)展高級(jí)運(yùn)營(yíng)管理等人才，他們?cè)谛袠I(yè)中層次最高，專(zhuān)業(yè)性最強(qiáng)；會(huì)展業(yè)輔助性人才包括設(shè)計(jì)、搭建、運(yùn)輸、器材生產(chǎn)銷(xiāo)售等人才；會(huì)展業(yè)支持型人才則包括高級(jí)翻譯、旅游接待等?！　榱伺囵B(yǎng)面向會(huì)展服務(wù)和管理第一線(xiàn)需要的人才，培養(yǎng)學(xué)生或從業(yè)人員運(yùn)用英語(yǔ)處理會(huì)展相關(guān)業(yè)務(wù)的能力，我們著手編寫(xiě)了這本《21世紀(jì)大學(xué)行業(yè)英語(yǔ)叢書(shū)：會(huì)展英語(yǔ)》（胡志勇主編），旨在為會(huì)展教育和發(fā)展拋磚引玉?！　　?1世紀(jì)大學(xué)行業(yè)英語(yǔ)叢書(shū)：會(huì)展英語(yǔ)》以專(zhuān)業(yè)性、知識(shí)性、實(shí)用性為原則，對(duì)會(huì)展的相關(guān)業(yè)務(wù)、中國(guó)會(huì)展業(yè)的現(xiàn)狀與發(fā)展進(jìn)行了闡述，為會(huì)展專(zhuān)業(yè)學(xué)生及從業(yè)人員介紹了會(huì)展設(shè)計(jì)、組織、運(yùn)作、會(huì)展宣傳、招展、展臺(tái)設(shè)計(jì)、現(xiàn)場(chǎng)租賃、接待及現(xiàn)場(chǎng)服務(wù)的相關(guān)知識(shí)?！?1世紀(jì)大學(xué)行業(yè)英語(yǔ)叢書(shū)：會(huì)展英語(yǔ)》提供了大量會(huì)展業(yè)對(duì)話(huà)、表格、會(huì)展實(shí)務(wù)、會(huì)展組織建議等，便于讀者借鑒。另外，對(duì)于會(huì)展業(yè)相關(guān)組織、專(zhuān)業(yè)詞匯、會(huì)展標(biāo)志作了介紹?！　　?1世紀(jì)大學(xué)行業(yè)英語(yǔ)叢書(shū)：會(huì)展英語(yǔ)》具有較強(qiáng)的實(shí)用性和專(zhuān)業(yè)性，適合本、專(zhuān)科在校學(xué)生及會(huì)展從業(yè)人員學(xué)習(xí)，有助于提高英語(yǔ)交際能力和會(huì)展活動(dòng)業(yè)務(wù)能力。

書(shū)籍目錄

Unit 1 Trade ShowText A How to Organize a Trade Show?Text B How to Organize a Trade Show Display？Unit 2 Exhibition PlanningText A A Guide to Successful Exhibition Planning in ChinaText B The 20th China Harbin International Economic and Trade FairUnit 3 Booth DesignText A Exhibition Booth DesignText B How to Create an Exhibit Booth for ImpactUnit 4 Propaganda and ServicesText A Propaganda and Services of the Target CustomersText B Services of the Target CustomersUnit 5 Shanghai World ExpoText A Another Coming?of?age Party for Brand ChinaText B Exhibition Registration ProcedureUnit 6 Canton FairText A Canton Fair Sends Multiple Signals on Promoting China's Double?Stable Policy to Ensure Foreign Trade Continued to RecoverText B Canton FairUnit 7 Shanghai Auto ExpoText A The 13th International Automobile and Manufacturing Technology Exhibition Strikes High Profile Pose Next SpringText B How to Organize an Exhibition？Unit 8 Exhibition Industry Development in ChinaText A China Has Become the Focus of World Attention Exhibition Big CountryText B Third Shanghai International Software and Applied Products Exhibition 2009Unit 9 Exhibition ServicesText A Exhibitor Service KitText B Hotel Reservation FormUnit 10 Chinese Exhibition IndustryText A Brief Report on the Chinese Exhibition IndustryText B Exhibitor Identification Form and Free Entry in Exhibits Preview/Virtual BoothAppendix：Exhibition Term

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