出版時間:2010-9 出版社:上海外語教育出版社 作者:李月菊 編 頁數(shù):249
內(nèi)容概要
本書是國內(nèi)首套按照《高等學(xué)校商務(wù)英語專業(yè)本科教學(xué)要求》(試行)編寫的商務(wù)英語專業(yè)教材。教材以現(xiàn)代外語教育理念和教材設(shè)計理論為指導(dǎo),結(jié)合商務(wù)英語語言和教學(xué)的特點(diǎn),融合多年商務(wù)英語教學(xué)實(shí)踐,由國內(nèi)知名外語教學(xué)專家和長期從事商務(wù)英語教學(xué)的教授共同參與,聯(lián)袂打造?! 趔w現(xiàn)《教學(xué)要求》的培養(yǎng)目標(biāo),強(qiáng)調(diào)打好扎實(shí)的語言基本功,兼顧商務(wù)專業(yè)素質(zhì)與人文素養(yǎng)的同步提升。編排和選材注重學(xué)生正確世界觀和道德觀的形成,注重思維能力、創(chuàng)新能力和跨文化交際能力的培養(yǎng)。 ◆語言、文化與商務(wù)有機(jī)融合,注重商務(wù)英語技能和商務(wù)專業(yè)課程的合理銜接。學(xué)習(xí)任務(wù)設(shè)計豐富多樣,有助于訓(xùn)練學(xué)生交際能力、自主學(xué)習(xí)能力和合作學(xué)習(xí)能力?! 魡卧o扣社會熱點(diǎn)話題,難度合理遞增,選文思想內(nèi)涵深刻,可讀性強(qiáng),充分反映經(jīng)濟(jì)全球化時代的特點(diǎn)?! 魹榻虒W(xué)提供多媒體資源,豐富的視頻材料可增加語言學(xué)習(xí)的趣味性和輸入的有效性,調(diào)動學(xué)生課堂參與的積極性;主干教程配套電子教案,方便實(shí)用,充分滿足個性化教學(xué)需要。
書籍目錄
Chapter 1 Introduction to International Trade Practice Section 1 Forms of International Business Section 2 Managing, Risks of International Business Transactions Section 3 Participants and Procedures of Import-Export Transactions Chapter SummaryChapter 2 Negotiating Business Contracts Section 1 Preparation for Negotiations Section 2 Structure and Sequence of Negotiations Section 3 Structure and Contents of Sales Contracts Chapter SummaryChapter 3 Formation of International Sales Contracts (CISG) Section 1 Structure and Contents of the CISG Section 2 Application of the CISG Section 3 Formation of International Sales Contracts Section 4 Formality Section 5 Electronic Commerce Chapter SummaryChapter 4 Trade Terms Section 1 Trade Terms and the Sales Contract Section 2 Incoterms 2000 Summary Section 3 Export Costing and Quoting Chapter SummaryChapter 5 Quality, Quantity and Packing of Commodity Section 1 Name of Commodity Section 2 Quality of Commodity Section 3 Quantity of Commodity Section 4 Packing of Commodity Chapter SummaryChapter 6 International Payment Section 1 Payment Options Section 2 Bills of Exchange Section 3 Documentary Collections Section 4 Letters of Credit Chapter SummaryChapter 7 International Cargo Transportation Section 1 Modes of Transport Section 2 Freight Rates Section 3 Shopping Documents Section 4 Terms of Shipment Chapter SummaryChapter 8 Cargo Insurance Section 1 Marine Insurance Section 2 China Insurance Clauses Section 3 Institute Caroo Clauses Section 4 Insurance Clauses In a Contract of Sale Chapter SummaryChapter 9 Going through Customs Section 1 Introduction to Trade Documents Section 2 Declaring to the Customs Section 3 Customs Duly and Payment Section 4 Customs Valuation of Imports and Exports Section 5 Classification of Goods Section 6 EU Customs Declaration Chapter SummaryChapter 10 Documentation Section 1 Introduction to Trade Documents Section 2 Transaction Documents Section 3 Transport Documents Section 4 Export Documents Section 5 Import Documents Section 6 Banldn Documents Section 7 Special Documents Section 8 Electronic Documents Chapter SummaryChapter 11 International Commercial Dispute Resolution Section 1 Disputes and Claims Section 2 Alternative Dispute Resolution Section 3 Litigation Section 4 WTO Dispute Settlement Procedures Chapter SummaryChapter 12 Intellectual Property Rights Section 1 Intellectual Property Rights Section 2 The Agreement on Trade Related Aspects of Intellectual Property Rights Chapter SummaryAppendices 1. Bibliography 2. Table of Cases 3. Table of Documents
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