商務(wù)英語(yǔ)函電

內(nèi)容概要

　　《商務(wù)英語(yǔ)函電》立足于啟發(fā)式教學(xué)，突出“教、學(xué)、做”一體的理念，按國(guó)際貿(mào)易的各個(gè)環(huán)節(jié)構(gòu)建教學(xué)內(nèi)容。內(nèi)容涉及商業(yè)書信的結(jié)構(gòu)、建立業(yè)務(wù)關(guān)系、詢盤發(fā)盤和還盤、成交、包裝和裝運(yùn)、保險(xiǎn)、支付方式、索賠和理賠等，共十一個(gè)教學(xué)單元。每個(gè)單元包括：情景設(shè)置、范例學(xué)習(xí)、寫作指導(dǎo)、課后練習(xí)、常用表達(dá)法和實(shí)訓(xùn)內(nèi)容。情景設(shè)置是為學(xué)習(xí)英文函電起到鋪墊作用。每課的課文后附有圍繞所學(xué)課文中的短語(yǔ)和表達(dá)方法，讀者通過(guò)反復(fù)練習(xí)加以鞏固。本教材的特色是每單元后面有實(shí)訓(xùn)練習(xí)，其中的很多材料來(lái)自外貿(mào)企業(yè)的真實(shí)案例，具有很強(qiáng)的實(shí)用性和綜合性?！渡虅?wù)英語(yǔ)函電》最后還附上了商務(wù)函電模板，以便讀者在學(xué)習(xí)和工作中參考?！渡虅?wù)英語(yǔ)函電》面向英語(yǔ)基礎(chǔ)一般的讀者，書本結(jié)構(gòu)按照中文讀者的思路展開，既是一本高職高專國(guó)際貿(mào)易、國(guó)際商務(wù)、商務(wù)英語(yǔ)等專業(yè)的教科書，也是一本對(duì)外經(jīng)、外貿(mào)、外事及合資企業(yè)工作人員具有實(shí)用價(jià)值的工具書。

書籍目錄

Chapter 1 The Introduction to Business Letter
Learning Objective
1.1 The Structure of a Business Letter
1.2 Styles of Layout
1.3 Envelope
Chapter 2 Establishing Business Relations
Learning Objective
Case 1
Case 2
Case 3
Chapter 3 Enquiry, Offer and Counter-offer
Learning Objective
Case 1
Case 2
Case 3
Case 4
Chapter 4 Enquires of and Amendment to L/C
Learning Objective
Case 1
Case 2
Case 3
Case 4
Chapter 5 Ways of Communication
Learning Objective
Case 1
Case 2
Case 3
Chapter 6 Sales Promotion
Learning Objective
Case 1
Case 2
Case 3
Chapter 7 Terms of Payment
Learning Objective
Case 1
Case 2
Case 3
Chapter 8 Packing
Learning Objective
Case 1
Case 2
Case 3
Chapter 9 Insurance
Learning Objective
Case 1
Case 2
Case 3
Chapter 10 Shipment
Chapter 11 Claims & Settlements
Appendix 1 Key to the Exercises
Appendix 2 Business English Correspondence Common Template

章節(jié)摘錄

　　Generally， the inside name and address should include some or all part of the following ： the receiver' s name and title， company name， street address， city， state/ province， postcode and country. It appears on the left margin and usually starts two to four lines below the last line of the letterhead.　?。?）Attention Line　　The attention line is used to name the specific individual whom the letter is address to. It is usually placed between the inside address and the salutation or within the inside address and centered over the body of a letter in the indented style.　　（5）Salutation　　Two lines below the inside name and address of a letter is the salutation. The customary formal greeting in a business letter is" Dear Sir" or "Dear Madam" used for addressing one person； and "Dear Sirs"， "Dear Mesdames" or "Gentlemen" for addressing two or more people. If the receiver is known to the writer personally， a warmer greeting such as "Dear Mr. Smith" is preferred.　　……

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