跨文化商務交際

前言

　　人類進入21世紀之后，20世紀60年代末期到70年代前期關于“地球村”的預言已成為現(xiàn)實。不同文化之間的時空關系不斷被打破。封閉的、保守的和排他的文化現(xiàn)象正在不知不覺中改變。取而代之的是寬容的、吸納的跨文化合作。文化交融現(xiàn)象已經成為不爭的事實。合作文化也已成為當代國際商務交流活動中的重要內容。　　由于經濟全球化的發(fā)展，不同文化背景的人們之間的商務交流活動越來越頻繁。經濟全球化使國際商務交流活動處于一個多元和異質的文化環(huán)境中。2l世紀的中國，國際合作更是日益頻繁與廣泛。增強跨文化理解、克服文化沖突、加強文化溝通與合作，顯得尤為重要。那些直接參與國際商務活動的人員，無疑都面臨一個現(xiàn)實的問題：如何盡快提高跨文化交際能力，增強國際商務競爭能力，進而創(chuàng)造最大的經濟利潤。因此，豐富學生跨文化商務交際知識、提高學生跨文化交際能力，將幫助學生更好地參與到國際商務活動之中，接受各種挑戰(zhàn)。簡言之，培養(yǎng)和提高跨文化商務交際能力已成為大學英語教育的重要內容之一?！　　犊缥幕虅战浑H》是專門針對商務英語專業(yè)本科或其他專業(yè)副修、選修此課程的學習者的教材。全書共分8章?！〉谝徽拢阂钥缥幕浑H學的基本理論為框架，闡述交際、文化、跨文化交際等基本概念。　第二章：介紹言語交際，即口語交際和書面交際。主要強調在跨文化交際中要保證說有規(guī)矩，寫有規(guī)則，進而完成有效交際?！〉谌拢褐饕榻B非言語交際，如身勢語、空間和距離等方面的知識及文化內涵。通過這些方面知識的學習，學習者將會了解到在跨文化商務交際中，很多情況下，非言語的交際行為比言語交際更為重要?！〉谒恼拢航榻B霍夫斯泰德四個文化維度：權力距離、個人主義相對于集體主義、男性氣質相對于女性氣質以及不確定性規(guī)避，在文化層面上分析了人們在跨文化商務交際中存在的眾多價值觀念差異?！〉谖逭拢航榻B和分析文化休克現(xiàn)象，使學習者認識到在跨文化商務交際中文化休克不可避免，但可以“醫(yī)治”。

內容概要

本書旨在幫助學生了解并掌握跨文化商務交際方面的知識，增強跨文化理解，克服文化沖突，加強文化溝通與合作，應對經濟全球化背景下日益頻繁的跨文化商務交流活動。    全書從跨文化交際基本理論入手，層層深入，詳盡分析了跨文化商務交際理論框架，清晰展現(xiàn)了不同文化中的商務禮儀、商務談判技巧和跨文化管理策略。并選用豐富典型的商務文化案例予以分析，引導學生活學活用。每章均配有導讀、課后練習、案例分析及補充閱讀，幫助學生掌握重點，拓寬思維，提高分析應用能力。

書籍目錄

Chapter 1  Culture, Communication, Intercultural Communication  Culture  Communication  Intercultural Communication  Summary  Exercises  Case Study: To Be Direct or Not  Further Reading: Cultural DifferencesChapter 2  Communication Between Cultures: Verbal Communication  Verbal Communication   Oral Communication  Written Communication  Summary  Exercises  Case Study: The Problem of Using the Local Language  Further Reading: Practice in Telephone SalesChapter 3  Communication Between Cultures: Nonverbal Communication  Nonverbal Communication  Kinesics  Space and Distance  Summary  Exercises  Case Study: How Can You Still Smile?  Further Reading: Features of KinesicsChapter 4  Contrasting Cultural Values  Cultural Values  Cultural Dimensions  Summary  Exercises  Case Study: Hand in the Report in 15 Days  Further Reading: Cultural Values in International BusinessChapter 5  Culture Shock in International Communication  Feelings of Culture Shock  Stages of Culture Shock  Symptoms of Culture Shock  Curing Culture Shock  High-context and Low-context Cultures  Summary  Exercises  Case Study: Are the Problems Right There or Not?  Further Reading: Culture ClashChapter 6  Business Etiquette and Social Customs  Introductions and Greetings  Handshaking and Exchanging Business Cards  Dressing and Dining  Social Customs  Gift Giving and Receiving  Humor, Superstitions and Taboos  Summary  Exercises  Case Study: What Caused the Conflict?  Further Reading: "Going Dutch" Versus "Chinese Hospitality"Chapter 7  Business Negotiation Across Cultures  Communication in Negotiation  The Influence of Cultural Differences on Negotiation  Negotiation Strategies  Physical Context of Negotiation  Phases of Negotiation  Summary  Exercises  Case Study: Why Didn't the American Manager Explain Directly?  Further Reading: Factors that Influence International Business NegotiationChapter 8  Intercultural Management  Cultural Factors in International Business Management  Corporate Culture  Development of Teamwork  Strategies for International Marketers  Summary  Exercises  Case Study: GE's Informality  Further Reading: Team BuildingKey to ExercisesBibliography

章節(jié)摘錄

　　When he answers the telephone, John always gives his department and his name.John learned when he first became a salesman that when you answer the telephoneit is important to give your name and to say who you are. When you answer thetelephone, the person calling cant see you. If you give your name, the caller willknow who you are. Then, the caller should do the same, giving his or her name toyou. In this way, people know each other before they begin talking.　　After he has found out who the caller is, John usually takes a few moments totalk personally before he gets to business. This is called friendly conversation. Johnhas learned that customers like it if he takes a few moments to show he is interestedin them.　　"Each customer is a separate person. Each person likes to be recognized as anindividual, to know you are interested in him or her."　　When he meets somebody new on the telephone, John talks or asks questionsabout simple things. Then he remembers the answers and converse a bit about whathe was told when the person calls again.　　For example, if it is a sunny, warm Friday, John may say he hopes the weatherwill stay nice for the weekend. The other person may then tell John about what he orshe is planning to do over the weekend. Then, when John talks to the same personthe following week, he will try to remember to ask, "Did you have a good time lastweekend?"　　John learns a lot about his companys customers in this way. He is able to wintheir confidence by knowing them. Even though he has never seen many of thepeople he talks to, he has become friendly with most of them. This is important ingiving service to customers.　　When he gets down to business in talking to customers, John is very carefulabout his speech. He is careful to pronounce all words clearly. He is especially carefulabout pronouncing names and numbers. When customers give John their names oran order, he always asks them for the correct spelling. John always repeats the namesand numbers he writes down and asks the customers to verify them to make sure allthe information is correct.

編輯推薦

　　《跨文化商務交際))是專門針對商務英語專業(yè)本科或其他專業(yè)副修、選修此課程的學習者的教材。全書共分8章。第一章：以跨文化交際學的基本理論為框架，闡述交際、文化、跨文化交際等基本概念；第二章：介紹言語交際，即口語交際和書面交際。主要強調在跨文化交際中要保證說有規(guī)矩，寫有規(guī)則，進而完成有效交際；第三章：主要介紹非言語交際，如身勢語、空間和距離等方面的知識及文化內涵；第四章：介紹霍夫斯泰德四個文化維度：權力距離、個人主義相對于集體主義、男性氣質相對于女性氣質以及不確定性規(guī)避，在文化層面上分析了人們在跨文化商務交際中存在的眾多價值觀念差異；第五章：介紹和分析文化休克現(xiàn)象，使學習者認識到在跨文化商務交際中文化休克不可避免，但可以“醫(yī)治”；第六章：主要包括商務活動中的各種禮儀及有關風俗；第七章：主要探討成功的商務談判所包含的要素：有效溝通、談判風格及談判策略等等，同時闡釋了不同國家商務人士的談判特點；第八章：主要涉及國際商務管理中的文化因素、企業(yè)文化、團隊的建設及國際營銷策略等方面的實用知識，同時提出相關策略。

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